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New Jersey's new 102.7 - The Ace

J

JerseyShor

I'm finding that I really like the music mix on 102.7, however there is a lot that I don't like about this station.

1) The processing is horrible and flat. "igital 102.7"'s processing was much better.

2) The imaging is terrible. "The Ace" is the worst name I've ever heard of for a radio station.

3) It may be just me, but the signal seemed better in the "Digital 102.7" days.

4) I've seen little to no promotion for "The Ace", I used to see "Digital 102.7" promotional material everywhere.
 
> 2) The imaging is terrible. "The Ace" is the worst name
> I've ever heard of for a radio station.

> 4) I've seen little to no promotion for "The Ace", I used to
> see "Digital 102.7" promotional material everywhere.
>

In the shadow of Atlantic City, with poker being the hottest gambling craze for the demo the ACE is trying to reach, AND the initials for the second-best known Highway in the area being A.C.E. - I think it's pretty good branding. Not as unique as "SoJO", but it keeps the brand DIFFERENT - which is key.

Digital 102.7 was NOT good branding. Maybe pre-satellite radio, but "Digital" now is just as goofy as "Free".

Face it - they can't use an animal brand - a station in the area has that covered. They can't use the calls - JSE doesn't really roll off the tongue, unless they call it Jersey 102.7... and unfortunately, there's another station that is already using that brand.

I like the Ace.

As for promoting the station - maybe Al Parinello was a little more friendly with the promotional budget than the new owners?
 
> Digital 102.7 was NOT good branding. Maybe pre-satellite
> radio, but "Digital" now is just as goofy as "Free".
>
> Face it - they can't use an animal brand - a station in the
> area has that covered. They can't use the calls - JSE
> doesn't really roll off the tongue, unless they call it
> Jersey 102.7... and unfortunately, there's another station
> that is already using that brand.

I think 102.7 JSE rolls off the tongue just fine. "The Ace" doesn't sound like a hard rock station, more of a Classic Rock name. Just doesn't sound aggressive, although it does beat "Digital 102.7" for the reasons Starscream mentioned.
 
> > Digital 102.7 was NOT good branding. Maybe pre-satellite
> > radio, but "Digital" now is just as goofy as "Free".
> >
> > Face it - they can't use an animal brand - a station in
> the
> > area has that covered. They can't use the calls - JSE
> > doesn't really roll off the tongue, unless they call it
> > Jersey 102.7... and unfortunately, there's another station
>
> > that is already using that brand.
>
> I think 102.7 JSE rolls off the tongue just fine. "The Ace"
> doesn't sound like a hard rock station, more of a Classic
> Rock name. Just doesn't sound aggressive, although it does
> beat "Digital 102.7" for the reasons Starscream mentioned.
>


I'm going to miss WJSE - they were a station I could listen to without ever hearing anything bad enough to make me change the station. It had an edge to it that's missing from stations like G Rock Radio (which is still good, depending on your mood - if you want to mellow out and hear lots of hits, then you're all set) and plenty of songs that you would never expect to hear. Now they're alright, but they do play some embarrassing hair metal sometimes - so far they're definitely inferior to their previous incarnation IMO, but what can you do? I guess it's true - if you want to hear an Alternative station these days, you've got to be prepared to hear nothing but the hits and some really cheesy ballads too - I'm about to sound like an old geezer, but back in the day there's no way that crap like Seether and Amy Lee's "Broken" or Hoobastank's "The Reason" would have received any airplay at all on an Alternative station, and it seems like everyone has forgotten about the format's roots. I think Alternative is on the right track, but I think it's best to leave this bland tripe to the Adult Contemporary stations - while these artists/songs have their supporters, I would say about twice as many people probably tune out when they come on. There's no question in my mind that the Alternative format has to evolve in order to survive - playing only the hits will only bury the format in the long run. It needs to be more aggressive about breaking new artists and having a more diverse library than the competition. Unfortunately Access1 didn't have the same passion for the format as its listeners, so they decided to turn it into The Shark's little brother. Oh well.</P>
 
> playing only the hits will only bury the format in
> the long run.

WOW...don't play songs that test well...play songs that people don't know just "to break new bands"...if radio stations followed your philosophy, they'd all be dead.

Face it, radio is a business and the only way to be a successful business is to offer a product a majority of cutomers want, not the smaller percentage.
 
>. Now they're alright, but
> they do play some embarrassing hair metal sometimes - so far
> they're definitely inferior to their previous incarnation
> IMO, but what can you do? >

"Embarassing hair metal"...WHY is it embarrassing? Do you not appreciate the music just because those drunken maniacs were doing what they THOUGHT was "Cool" at the time?

Its funny, the same people who say that "image" shouldn't matter when judging music are the same people who KILL a genre of music just because of the "image".

Rock music from the late 80's is so Underappreciated its ridiculous.
 
> >. Now they're alright, but
> > they do play some embarrassing hair metal sometimes - so
> far
> > they're definitely inferior to their previous incarnation
> > IMO, but what can you do? >
>
> "Embarassing hair metal"...WHY is it embarrassing? Do you
> not appreciate the music just because those drunken maniacs
> were doing what they THOUGHT was "Cool" at the time?
>
> Its funny, the same people who say that "image" shouldn't
> matter when judging music are the same people who KILL a
> genre of music just because of the "image".
>
> Rock music from the late 80's is so Underappreciated its
> ridiculous.
>


Well, to each his own. I personally don't find some fool with moussed-up hair crying about a lost love, or screaming about how he's going to hook up with some girl, entertaining. I don't see the art or creativity in it. Sure, there were some talented musicians in these bands and some of these acts put on entertaining shows, but the recorded work that they put out is boring and predictable, as the bands in the genre I just mentioned (Warrant, Poison, Slaughter, etc.) have only two types of songs - the carnal up-tempo songs and the lovelorn, schmaltzy ballads.</P>
 
> > playing only the hits will only bury the format in
> > the long run.
>
> WOW...don't play songs that test well...play songs that
> people don't know just "to break new bands"...if radio
> stations followed your philosophy, they'd all be dead.
>
> Face it, radio is a business and the only way to be a
> successful business is to offer a product a majority of
> cutomers want, not the smaller percentage.
>


Hold on there. There's nothing wrong with a hit-intensive format. But playing only the most predictable huge charting singles will bore many fans of the Alternative format. It's important to keep the playlist interesting by throwing in songs the listener doesn't expect to hear sometimes, along with breaking lots of new music (a good Alternative station should have AT LEAST 40 currents on its playlist).</P>
 
> In the shadow of Atlantic City, with poker being the hottest
> gambling craze for the demo the ACE is trying to reach, AND
> the initials for the second-best known Highway in the area
> being A.C.E. - I think it's pretty good branding.


Does that do any good for those living in AC, or just passers through? Those living there are all that counts when it comes down to ratings...
 
> I'm finding that I really like the music mix on 102.7,
> however there is a lot that I don't like about this station.
>
>
> 1) The processing is horrible and flat. "igital 102.7"'s
> processing was much better.
>
> 2) The imaging is terrible. "The Ace" is the worst name
> I've ever heard of for a radio station.
>
> 3) It may be just me, but the signal seemed better in the
> "Digital 102.7" days.
>
> 4) I've seen little to no promotion for "The Ace", I used to
> see "Digital 102.7" promotional material everywhere.
>

Maybe the whole loss of Stern was such a big loss that they just decided to change formats entirely like WXRK in NY did. Or maybe they just wanted to be more competitive with ZXL & MGM.

Either way I wish Al & all of them luck with the new format.
 
> "Embarassing hair metal"...WHY is it embarrassing? Do you
> not appreciate the music just because those drunken maniacs
> were doing what they THOUGHT was "Cool" at the time?
> Rock music from the late 80's is so Underappreciated its
> ridiculous.

The backlash against hair metal is no different than the backlash against disco was after the 70s, or the backlash against grunge in the late 90s, and the backlash against rap-metal in the 00's. A music scene gets a certain amount of time. After that it sounds dated unless it's really updated. The only exception to this rule in rock music seems to be the power pop/pseudo punk that keeps going like the Energizer bunny. Also, it seems like music scenes are getting less and less time before the backlash comes as our attention spans get shorter and shorter.

Just my $.02
Brono
 
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