The new logo is patterned after The Beach Boys "Endless Summer". A station wagon with a surfboard on top against a California sunset. They're going from "Your Independant" to "Endless Classics". The new owners of the station, Ellis Communications, have also stated they want to re-focus the station on Orange County, starting with area high school games, and live Anaheim Ducks games,with the promise of more original programming to follow. It will be nice if the station really does deliver "Endless Classics", rather than "Endless Infomercials".