• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

New KFOG sound...will this succeed?

DaveBayArea said:
Lkeller said:
If you read what guys like the Davids (Eduardo and Kaye) are saying, it's not that older people don't spend money. Clearly, they do - and often they have a lot of discretionary income. But they are apparently set in their ways, more cynical about advertising than younger people, and harder to persuade. If they've always bought Buicks, they tend to keep buying Buicks.
Click to expand...

But there are still a lot of older people who are in the market for things they've never purchased, or replacements for things that are not made anymore. I highly doubt that someone would search out the re-branded Magnavox or Zenith TV when buying a new flat-screen. I also question whether they would show loyalty to Dell or HP because they're replacing that brand of computer. Or Motorola when they upgrade their phone.

The "established" generation is very quick to consider something new that has value and researches those things in a way very similar to the 20-somethings, from what I can tell.

Dave B.
Click to expand...

Well - I can only speak for myself (60 next month) and perhaps, my wife (58). I'm not yet retried, but make a good income. I am quite cynical about advertising - I don't believe everything I hear, but I think I've always been that way. I tend to be kind of frugal and look for the 'best price,' though I'm also lazy and tend to rely on Costco to provide that best price.

When Costco can't provide the product I need, I do research before I buy. i subscribe to Consumer Reports and do a lot of online research. But I can't deny the power of advertising to make me - at least - check out a product I've heard about from a commercial - generally on TV.

As for my radio listening habits these days - basically NPR (non-commercial), and a few times a month, I check out a few of the commercial music stations to keep current. But I generally tune-out (mentally speaking) those long commercial stops-sets. If I were an advertiser, I think I'd skip radio altogether. I don't think advertisers are well served by being the 7th commercial in a 15 commercial, 4 minute stop set. As for commercial news and talk radio - can't stand it anymore.
 
Interestingly, according to a foghead email, KFOG will be broadcasting the Sunday's 49ers game (in addition to the usual broadcasts on 107.7 The Bone and KNBR's two frequencies). So, the game's on three FM frequencies and two AM frequencies...talk about blanket coverage!
 
Doesn't seem to be. Share's down...cume's down...same at KSAN. Watch yer back, Dennis.
 
Manny Michaels said:
Doesn't seem to be. Share's down...cume's down...same at KSAN. Watch yer back, Dennis.
Click to expand...

It's normal for cume to go down during the holidays due to vacations and time off from work and the Christmas music draw toward cuming KOIT.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom