durobeurunway
Banned
Pennies, dimes and money. Infomercials cost nothing yet make money. let us not forget good old Doc Gallagher and his money grubbing store.
He talked away millions from people.
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New KRLD "package"
- Thread starter Triple Fake Jerry
- Start date
He talked away millions from people.
It's so easy to cut the cord, turn off the radio dial and log into streaming and podcasting instead. You would think that these infomercials would eventually die off along with their older audience.
A cheap way to do all news could be to use the NBC radio service for nights and weekends. I still think the infomercials are more lucrative unless there is a sponcer(s) willing to sign a contract for weekends and after 8pm
A cheap way to do all news could be to use the NBC radio service for nights and weekends.
Which NBC Radio service is that? iHeart distributes the NBC news radio brand. Not aware that they do a 24/7 service.
Goggle NBC News Now. It is a streaming network but somehow WNOS is listed as an affiliate. I am pretty sure iHeart would let you use it if you cleared their commercials.
All news is expensive to run. Even if you could leave the station "unattended" 8pm to 5am financially it would be hard. The paid programming at night and weekends at least pays the electric bill.
All news is expensive to run. Even if you could leave the station "unattended" 8pm to 5am financially it would be hard. The paid programming at night and weekends at least pays the electric bill.
Goggle NBC News Now. It is a streaming network but somehow WNOS is listed as an affiliate. I am pretty sure iHeart would let you use it if you cleared their commercials.
iHeart doesn't syndicate NBC News Now. They do an NBC branded package of NBC actuality and short newscasts anchored by iHeart staff. NBC News Now isn't live after midnight. It runs repeats of Dateline NBC. So it wouldn't be useful as an overnight news service.
WNOS is a news/talk station that carries a lot of third string talk shows, including Red Apple's Frank Moreno in overnight. It's possible they use the iHeart version of NBC News Radio. But I see nothing on their website that says they run NBC News Now.
They are probably doing the business a favor. The last new All News I can recall was 106.7 here in Atlanta. The Dickies were running Cumulus at the time. The Cloud Company didn't have the fortitude or financial strength to pull it off. IMHO the product wasn't that great but comparing a startup with an operation like WINS with multiple decades of experience probably isn't fair. In less than 2 years they started paid programming, then added talk. They ended up all talk and failed.
At that time Georgia was a Red State (now purple) and I can't think of an all news operation not in a "blue" State.
At that time Georgia was a Red State (now purple) and I can't think of an all news operation not in a "blue" State.
The last new All News I can recall was 106.7 here in Atlanta. The Dickies were running Cumulus at the time. The Cloud Company didn't have the fortitude or financial strength to pull it off. IMHO the product wasn't that great
People say that a lot, but it's not true. They kept it all news for two years, and hired a lot of former CNN Radio reporters. At the time, CNN had shut down their radio division, so these were experienced radio writers and reporters. The real problem wasn't the product or the money, but that they were competing against WSB. Sure, SB has a lot of talk, but it was the station Atlantans tuned to for news. That's a similar situation in Houston with KTRH, and Dallas with KRLD. The question people need to ask is how long should a company lose money before they realize it's not going to catch on? Just because you build it doesn't mean that people will come.
As we said, all-news is a bad format for TSL. Talk is much better. People listen longer for talk than news. So a talk show in the middle of the day is better than news on KRLD.
106.7 relied on Fox 5 for a lot of it's local news. The CNN folks were national and internationally focused. It takes years to develop contacts on your own. CNN TV did the "heavy lifting". All the radio folks have to do was make a radio story out of the TV network's story. At that time The AJC, Channel 2 and WSB were under the Cox family empire. All the folks knew their counterparts on a first name bases. It takes time for reporters to develop local contacts. What really should have happened was WSB's stuff goes on 95.5 and all news on 750. IMHO that ship has sailed too.People say that a lot, but it's not true. They kept it all news for two years, and hired a lot of former CNN Radio reporters. At the time, CNN had shut down their radio division, so these were experienced radio writers and reporters. The real problem wasn't the product or the money, but that they were competing against WSB. Sure, SB has a lot of talk, but it was the station Atlantans tuned to for news. That's a similar situation in Houston with KTRH, and Dallas with KRLD. The question people need to ask is how long should a company lose money before they realize it's not going to catch on? Just because you build it doesn't mean that people will come.
As we said, all-news is a bad format for TSL. Talk is much better. People listen longer for talk than news. So a talk show in the middle of the day is better than news on KRLD.
106.7 relied on Fox 5 for a lot of it's local news.
The concept of field reporting in radio has really changed since the internet. Sure, 20 years ago, radio reporters went out and covered stories with their tape recorders and microphones. But with the internet and social media, the newsrooms see what's happening faster online. The TV people need to get camera crews for pictures, but even then they get video from mult sources and online. I regularly see twitter video from phones on local TV. Even TV can't have their people everywhere news happens. Some of the CNN people hired by Cumulus had worked in local Atlanta media before they went to CNN. They know how to cover stories and rewrite wire copy. They had access to Westwood One news for the national stuff. 106.7 didn't fail because of staffing. It failed because it didn't make money.
The point is the audience (and the advertisers) identified WSB as their news station. That's the case with a lot of heritage stations, from WINS to WLW, regardless of the product and the budget. WSB has access to lots of local resources and could do 24/7 news if it made money. It doesn't, and that's why they and KRLD add talk shows. Back to KRLD, how many street reporters do you think they have?
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