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New LA Country station rumor
- Thread starter Mr1derful
- Start date
H
Herb999
Guest
Do you think they will kick it off with 10,000 hicks in a row. ;D
Look, I LIVE in the bible belt and country music is the best in the world! What do you know anyway? You still live in LA, which stands for...actually I can't say that because I'll be edited out so...never mind!
LA could very well support a country music station. Niche formats work well in large markets where the owners of the station are willing to take the risk and get decent people and make a decent radio station by spending decent $$$. KZLA didn't want to do that (Peter Tilden???) so they crashed and burned and now the whole market is screaming about no country radio. It wasn't viable because it wasn't entertaining. Period.
LA could very well support a country music station. Niche formats work well in large markets where the owners of the station are willing to take the risk and get decent people and make a decent radio station by spending decent $$$. KZLA didn't want to do that (Peter Tilden???) so they crashed and burned and now the whole market is screaming about no country radio. It wasn't viable because it wasn't entertaining. Period.
One now hears that 1260 will offer some CM programming soon - perhaps just Sundays or a block of shows. A definite novelty if that happens. The last poster makes an interesting observation. Forgetting the history of bible nuts in the South, people in that part of the country are the very best ENTERTAINERS when it comes to this type music. I am not at all a CM fan, but I always enjoy listening to their work because it's just plain good! Unfortunately, quality entertainment is not at all that important in markets like L.A. "Just gimme them Hispanic females with low sales resistance or the angry white male crowd or the moron with a sudden urge to listen to radio news. Just 15 minutes a few times a day is all we ask."
Z
zumahans
Guest
----> "Just gimme them Hispanic females with low sales resistance or the angry white male crowd or the moron with a sudden urge to listen to radio news. Just 15 minutes a few times a day is all we ask."
That's 22 minutes.
That's 22 minutes.
[EDIT]
ahh yes...LA...the center of the sophisticated universe.
there's not enough audience the listens to country in LA anymore to support a signal,
but it has nothing to do with religion. what a maroon...
[EDIT-removed offensive quote previously deleted. Nothing wrong with post.
ahh yes...LA...the center of the sophisticated universe.
there's not enough audience the listens to country in LA anymore to support a signal,
but it has nothing to do with religion. what a maroon...
[EDIT-removed offensive quote previously deleted. Nothing wrong with post.
Z
zumahans
Guest
Sorry Romer, but it's a certifiable fact that country = the bible belt in demographics.
From another thread...
artieshultz said:
---Sorry Romer, but it's a certifiable fact that country = the bible belt in demographics.--
Not true at all.
Country is number one in Portland, Oregon and Seattle, Washington. Both Oregon and Washington are the top two states with the most people who have no religious affiliation.
Not true at all.
Country is number one in Portland, Oregon and Seattle, Washington. Both Oregon and Washington are the top two states with the most people who have no religious affiliation.
Z
zumahans
Guest
Yup, and the lily-white suburbs are as conservative as Alabama.
T
TowerBuzz
Guest
zumahans said:
And as easily swayed as Alabamans. Point being to try to make country "sexy" and that it appeals to anything other than a little white, suburban, mostly blue collar demo, is a waste. In other words yeah the cops in Simi Valley may like country....... Portland? yeah that city is as sophisticated as LA! :
Remember ten years ago when country was supposed to be the new CHR?......Yeah, tell that to Usher, and Eminem, etc, etc.
Z
zumahans
Guest
All true, but remember the percentage of possible hicks in Seattle/Tacoma/Portland (the PHI, Possible Hick Index) is much higher there.
You guys are living in the past (like 1920). There is nothing hick or unsophisticated about country music.
Some facts about country listeners:
25% husband and and wife employed
45% children at home
74% own home
79% computer at home
9% owns motor home
67% owns cell phone
“Country music reaches a broad and ever-increasing portion of the
American audience. Reports show that nearly 42 million adults listen
to Country Radio on a weekly basis. A listener profile shows that
almost 43 percent of adult Country Radio listeners are between the
ages of 25-44. Country Radio reaches more adults than any other
format, with a weekly cumulative rating of adults 18 years and older
at nearly 21 percent, making it America’s leading radio format.”
Some facts about country listeners:
25% husband and and wife employed
45% children at home
74% own home
79% computer at home
9% owns motor home
67% owns cell phone
“Country music reaches a broad and ever-increasing portion of the
American audience. Reports show that nearly 42 million adults listen
to Country Radio on a weekly basis. A listener profile shows that
almost 43 percent of adult Country Radio listeners are between the
ages of 25-44. Country Radio reaches more adults than any other
format, with a weekly cumulative rating of adults 18 years and older
at nearly 21 percent, making it America’s leading radio format.”
Z
zumahans
Guest
You're absolutely right, and being as I'm white trash with money, I count myself right in that demographic.
M
mostb1
Guest
Back on topic, logic says to me if someone is going to flip to country in Los Angeles they should do it on or before October 14. That is the date of the Country Bash in Irvine sponsored by XM (previously by KZLA). That would be kinda like what Emmis did by dumping country on the eve of the
Faith Hill & Tim McGraw concert at the Staples Center in reverse.
Logic & radio. Two words that don't exist next to each other.
Faith Hill & Tim McGraw concert at the Staples Center in reverse.
Logic & radio. Two words that don't exist next to each other.
I said it in the other board so i'll say it here to. LA= Every Country concert SOLD OUT LA= #1 market for Country CD Sales..... Why battle for dominence of an already over crowed format like churban? But I also agree if your are going to do it .... you better do it right. WITH CASH!!!!! The country listener is starving and right now their only radio option is XM or Sirius which none of us want.
Porzman said:
LA
8% Black. Few listen to Country
12% Asian. Even fewer
42% Hispanic. Very few listen to Country
12% Recent immigrants form Russia, Armenia, Persia, Iraq, Lebanon, etc. None listen to Country.
74% of LA metro residents are out of the target for Country.
The remaining 26%, mostly do not like it. In recent years, country cumed around 500,000, which is about 18% of the white non-ethnic population. Country seldom does any better than that in markets like Seattle, Portland, etc. So KZLA was at the max potential. And that is not a very big group.
It is not the same thing putting 30,000 people in a stadium as getting the cume up to 600,000. Concerts are not radio stations.
Z
zumahans
Guest
Good point, David.
And, consequently, an excellent reason to buy a satellite radio.
And, consequently, an excellent reason to buy a satellite radio.
--8% Black. Few listen to Country
12% Asian. Even fewer
42% Hispanic. Very few listen to Country
12% Recent immigrants form Russia, Armenia, Persia, Iraq, Lebanon, etc. None listen to Country.--
Country needs to reach out and promote itself to the rapidly rising immigrant population.
There is no reason why some of the above demographic groups cannot become country listeners as they become more "Americanized."
In Texas and New Mexico, country does very well with second and third generation Hispanics.
There was a time when Northern ethnics (Italians, Jews, etc.) were not country listeners. That is no longer true and country does well in places like Philadelphia, Boston, Hartford and Providence.
Russians and Armenians should be a natural group to someday become country listeners.
But back to the topic of country in present day L.A.
If you can't sell 500,000 unique listeners who are white, middle class, between the ages of 25 and 54, have children and own their own home, you shouldn't be in radio.
12% Asian. Even fewer
42% Hispanic. Very few listen to Country
12% Recent immigrants form Russia, Armenia, Persia, Iraq, Lebanon, etc. None listen to Country.--
Country needs to reach out and promote itself to the rapidly rising immigrant population.
There is no reason why some of the above demographic groups cannot become country listeners as they become more "Americanized."
In Texas and New Mexico, country does very well with second and third generation Hispanics.
There was a time when Northern ethnics (Italians, Jews, etc.) were not country listeners. That is no longer true and country does well in places like Philadelphia, Boston, Hartford and Providence.
Russians and Armenians should be a natural group to someday become country listeners.
But back to the topic of country in present day L.A.
If you can't sell 500,000 unique listeners who are white, middle class, between the ages of 25 and 54, have children and own their own home, you shouldn't be in radio.
briancraig said:
Music tastes are formed in early adolescence. Someone who comes to the US in their late teens or beyond will keep their original music tastes for life, in almost all cases.
There is every reason in the world, for the reasons stated. One does not change music taste just because they learn better English. I went through the "music formation" years outside the US, and there is nothing in the world that is going to make me listen to things I do not have a taste for, such as American rock and such.
No it does not. It is more like 4th generation and beyond. The first and second generation interst is just about ZERO.
Italians are into the 5th and 6th generation. There are nearly no first generation alive. So none of that group is going to have musical taste formed abroad.
"Jew" is not a nationality. Jews from Ethoipia like whatever they grew up on there, and Jews from Argentina (worlds 4th largest Jewish community) like whatever they like there... so any Jew migrating to the US when over 18 is going to like the music they grew up on wherever they came from. And since country is of very limited appeal anywhere else int he world, they are not going to come here with a taste for country pre-formed.
50 years from now, if they are exposed to it... and in the 3rd generation.
First, the only stations that have a lot of "unique" listeners are religious ones and that is because they odn't listen to secular radio. The rest of the people listen to at least 3 different stations every week... and in the People Meter, coming to LA in 10 months, they are shown to listen to 6 or 7 stations a week... up to 10 in two weeks. So nearly none of the half-million is "unique" and they can be reached on other stations they listen to. For media buys, country is not needed at all.
Any advertiser who specified "white only" on a buy would be picketed, boycotted, lambasted and run out of business. I can't believe that you posted that having a "white" audience was superior... that is a wrong fact, and a racist, bigoted way of thinking. Shame on you.
Nearly every station in LA has plenty of listeners who are consumers. KLVE sells tons of Lexus cars, breaking a stereotype for many, I am sure.
In fact, except for "whiteness" every station in LA has a decent cross-section of such listeners. Hispanics and Blacks don't have children? There are no "middle class" Hispanics, Asians, Blacks, armenians, etc? Home ownership in LA is accessable to less than half the population, so that is not a criteria. Media buys are mostly laced on audience rank vs. price... and KZLA was not even top 20, so that is the key element anyway.
In any case, KZLA indexed no better on home ownership and income than KRCD in Fall of last year, so your point is simply wrong.
And, in LA, without exposure to the music, future generations will not like it, either. Someone may do the format, because it is guaranteed revenue on low expenses like all niche formats are. There will be no growth, and it will age with the populaiton, as there is no inbound migration to LA of the country lifestyle listener... in fact, they are leaving. LA will be over 80% ethnic / immigrant by 2010.
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