New LA Talk Station

[LA Talk Radio]

Is Internet talk radio ready for prime time? Would love your opinions: latalkradio.com

 

[XRQKFM]

Bartered internet radio, interesting concept. At $59 per 50 minute show, even with only 12 paying hosts a day, that brings in $720 a day. As long as you keep your overhead low, LA Talk Radio should be very successful! The operation runs similar to American Radio Network, also based in Los Angeles; which charges it's host an hourly fee. The only major cost you might have is marketing the station, advertising in Los Angeles is not cheap!
To help get LA Talk Radio off and running, you could encourage part 15 broadcasters to carry LA TR programming with an affiliate program, hhat would help cut down on streaming cost, while increasing audience size at the same time.

Steve
www.XRQK.com

 

[XRQKFM]

Should be: Brokered internet radio, I see the business model doing well in LA and multiple streams to keep up with the demand.


Steve
www.knjoradio.com

 

[SportsDotCom]

With the homogenization of radio this could be a great vehicle for talk in particular. Los Angeles is absolutely the perfect market for it as well. The only question I would have is bandwith issues for the streaming. That could keep the costs pretty high. No?

 

[LA Talk Radio]

that brings in $720 a day.
Steve
www.XRQK.com

LOL, I wish your math was correct. It doesn't work that way, though, and you are not considering so many different factors.

But this station is not about money; it's about passion for radio. That's why we can provide original, risque programming without facing the usual hinderance common on terrestrial or even Satellite radio.

Thanks for the positive, encouraging posts!

 

[War Of Attrition]

But this station is not about money; it's about passion for radio.

Here's a riddle for you: What do you call a business that doesn't make money?

Answer: A hobby.

If you have a passion for talk radio then you are already part of the way there. But I would strongly encourage you to think through the business side too. It doesn't matter how killer your programming is if no one can hear it because you've run out money. Businesses can make money and have a great product at the same time. Those two things aren't mutually exclusive.

 

[XRQKFM]

I rounded it out a bit to $60 based on the information posted here www.latalkradio.com/hosting.php , but $708 a day would still allow a station to survive and cover cost. You asked if L.A. was ready for an internet based talk station, the only way to measure that is if L.A. is willing to support financially. A radio station's success is normally determined by the revenue it generates. I understand the passion for radio, we built our whole operation around it, if we did it to make a buck; we would have shut it down years ago. It was not mentioned that L.A. Talk Radio was intended to run as a hobby internet radio station.

Brokering internet radio in any market, might be the best way to fund a start up operation if you can find the talent willing to go along with it. L.A. has enough ego's that need to be stroked, I'm sure it would not be hard to find talent willing to pay for it. Let the talent sell their own time, I have worked at several stations that had the talent sale time for their shift. American Radio Network has done well with it, based on the number of students we have had that paid them to do a radio show.

I know one pirate radio station that operated on 104.7 in the San Fernando Valley, for years before the F.C.C. did a house cleaning, that charged the talent $600 for a four hour shift and got it in cash! With talent waiting in line to do a shift, the guy made a killing out of his 30 watt pirate station. Perhaps Clear Channel is on to something; paying talent is the wrong way to go after all!


Steve
www.radiobrandy.com

 

[livingfruitvirus]

I rounded it out a bit to $60 based on the information posted here www.latalkradio.com/hosting.php , but $708 a day would still allow a station to survive and cover cost. You asked if L.A. was ready for an internet based talk station, the only way to measure that is if L.A. is willing to support financially. A radio station's success is normally determined by the revenue it generates. I understand the passion for radio, we built our whole operation around it, if we did it to make a buck; we would have shut it down years ago. It was not mentioned that L.A. Talk Radio was intended to run as a hobby internet radio station.

Brokering internet radio in any market, might be the best way to fund a start up operation if you can find the talent willing to go along with it. L.A. has enough ego's that need to be stroked, I'm sure it would not be hard to find talent willing to pay for it. Let the talent sell their own time, I have worked at several stations that had the talent sale time for their shift. American Radio Network has done well with it, based on the number of students we have had that paid them to do a radio show.

I know one pirate radio station that operated on 104.7 in the San Fernando Valley, for years before the F.C.C. did a house cleaning, that charged the talent $600 for a four hour shift and got it in cash! With talent waiting in line to do a shift, the guy made a killing out of his 30 watt pirate station. Perhaps Clear Channel is on to something; paying talent is the wrong way to go after all!


Steve
www.radiobrandy.com

Hey, Japanese television is pretty much an all brokered system.

 

[DToTheJ]

Bartered internet radio, interesting concept. At $59 per 50 minute show, even with only 12 paying hosts a day, that brings in $720 a day. As long as you keep your overhead low, LA Talk Radio should be very successful!

Give KRLA or maybe KTLK a few years, they'll get there...