New Lubbock Radio?

[Mr.RF]

FCC auction 88 concluded last week and 107.7 is coming to Lubbock

 

[EggsOverEasy87]

Interesting...wonder when they will put this signal in and where they will put it with 107.3 down in Post? We also can't forget 107.5 in Clovis, 107.9 in Amarillo, 107.9 in Abilene and 107.9 in Midland as well.

Looks like it could be a tight squeeze in for this signal. But I always wondered if Lubbock could have a 107.7?

What format would they put on it? God forbid it be another Spanish, Country, or Christian station...

 

[Kent]

I believe it's going to be licensed to Idalou, and it's only going to be a class A. I'm not sure it's going to be able to do much in Lubbock.

 

[EggsOverEasy87]

I believe it's going to be licensed to Idalou, and it's only going to be a class A. I'm not sure it's going to be able to do much in Lubbock.

I figured it would be some kind of an eastern rimshot station with a lousy signal like KRBL. How do you put in a good signal on 107.7 to Lubbock without interfering with 107.3? Nothing good can happen on 107.7 until 107.3 moves elsewhere.

Do you know who the owner of 107.7 will be?

Ihttp://www.fcc.gov/fcc-bin/fmq?state=TX&call=&city=Idalou&arn=&serv=&vac=&freq=0.0&fre2=107.9&facid=&class=&dkt=&list=1&dist=&dlat2=&mlat2=&slat2=&NS=N&dlon2=&mlon2=&slon2=&EW=W&size=9

I get quite a list when I punch in Idalou on the FCC website.

 

[Infamous]

Do you know who the owner of 107.7 will be?

Ramar Communications, Inc. is the winning bidder for 107.7 in Idalou at $75,000. Their app shows the station to be 2.2kw at 153 meters up. Here is a coverage map:

http://www.fcc.gov/ftp/Bureaus/MB/Databases/fm_tv_service_areas/maps/FM1038432.jpg

 

[bucwhyl]

Will they try rhythmic again?

 

[Garrett]

Do you know who the owner of 107.7 will be?

Ramar Communications, Inc. is the winning bidder for 107.7 in Idalou at $75,000. Their app shows the station to be 2.2kw at 153 meters up. Here is a coverage map:

http://www.fcc.gov/ftp/Bureaus/MB/Databases/fm_tv_service_areas/maps/FM1038432.jpg

No.

 

[EggsOverEasy87]

Will they try rhythmic again?

I too am wondering who they will try to compete with this time. Looking at all the stations Lubbock has, what format could they try? Don't see country music a possibility...got enough stations that do that already.

And plus with that terrible signal...what could they put on that station?

I hope it isn't another Spanish station.

Would they dare try to compete with KBTE again?

Maybe they will go CHR to compete with KZII rather than KBTE? This wouldn't be the only small market with 2 CHRs. Abilene has Power and 95Q. "Z107.7" would kind of make me laugh since Kiss used to be Z102.

Maybe they will go rock to compete with FMX?

....or 107.7 Jack FM? Now that would be funny...

...oh the possibilities...

Whatever they put on there, it will have to be a very good radio station to do damage to the other stations on that sorry signal!

This might be another lonely radio station like KRBL

 

[Infamous]

Whatever they put on there, it will have to be a very good radio station to do damage to the other stations on that sorry signal!

This might be another lonely radio station like KRBL

Why do you think it will have a bad signal? The 60dbu almost covers all of Lubbock. Am I missing something here? I guess they could always try to move it in closer. The app Albert Benavides submitted on 107.7 had the transmitter site right in the middle of Lubbock. Maybe it would fit there and give Lubbock 100% 60dbu coverage but IMHO I think the current site Ramar chose will work just fine.

http://www.fcc.gov/ftp/Bureaus/MB/Databases/fm_tv_service_areas/maps/FM1036819.jpg

http://www.fcc.gov/fcc-bin/fmq?list=0&facid=88740

 

[EggsOverEasy87]

Whatever they put on there, it will have to be a very good radio station to do damage to the other stations on that sorry signal!

This might be another lonely radio station like KRBL

Why do you think it will have a bad signal? The 60dbu almost covers all of Lubbock. Am I missing something here?  I guess they could always try to move it in closer. The app Albert Benavides submitted on 107.7 had the transmitter site right in the middle of Lubbock. Maybe it would fit there and give Lubbock 100% 60dbu coverage but IMHO I think the current site Ramar chose will work just fine.

http://www.fcc.gov/ftp/Bureaus/MB/Databases/fm_tv_service_areas/maps/FM1036819.jpg

http://www.fcc.gov/fcc-bin/fmq?list=0&facid=88740

Me comparing it to KRBL was a poor comparison because the signal clearly covers Lubbock better than KRBL and obviously the signal would be able to be heard outside the circle...but it almost seems like it will barely cover Lubbock county. Usually rimshot stations like this will sound fuzzy in certain parts of the city.

Check out the coverage map for KTTU-FM. http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM402207.html

Yes, the signal map for 104.3 does cover all of Lubbock. However, there are parts of town where 104.3 doesn't come in very well. Sometimes my radio will even skip past 104.3. Same goes for 104.9, but then again, despite 104.9 being a rimshot signal, it still performs up at the top, so maybe I could be wrong.

I wish them the best with the signal...and I hope they put a good format on there that could stir up more competition in this market -- but i'm wondering if the signal could weaken their competition a bit. I'm glad to see another frequency moving into town. It's a sign that Lubbock is continuing to grow. I look forward to finding out what they are going to put on there.

Anyone have a clue on call letters and when 107.7 will be up and running?

 

[bucwhyl]

They could do the now popular rhythmic pop format as opposed to the rhythmic hip hop that The Beat is doing. They would then wedge their way in be between 104.9 and 102.5. Or they could try alternative.

 

[Garrett]

They could do the now popular rhythmic pop format as opposed to the rhythmic hip hop that The Beat is doing. They would then wedge their way in be between 104.9 and 102.5. Or they could try alternative.

Is this a "proposed" signal that they has been approved, or one that's on the air already?
If it's not, do we have any time frame as to when it will be on the air?

In terms of music formats, I know something about this, but have agreed to stay quiet.

 

[Kent]

Is this a "proposed" signal that they has been approved, or one that's on the air already?
If it's not, do we have any time frame as to when it will be on the air?

It is a construction permit that was granted as part of the last FCC auction. Ramar has three years to get it on-the-air.

 

[jd]

It is a construction permit that was granted as part of the last FCC auction. Ramar has three years to get it on-the-air.

If they're really committed to it, getting it up and running should take half that time or maybe even less. And from the sidelines (halfway across the state) I don't see any real problem with the proposed signal. One important issue would be getting a 70dBu over Idalou and that would be done easily from the proposed site, or even one right in the middle of Lubbock. I think a Class A would cover the city just fine either way.

 

[EggsOverEasy87]

They could do the now popular rhythmic pop format as opposed to the rhythmic hip hop that The Beat is doing. They would then wedge their way in be between 104.9 and 102.5. Or they could try alternative.

Yep, that would be my guess as well. They will take another stab at 104.9 again or they will go CHR and try to go after Kiss. I think Kiss is a more vulnerable target than 104.9...or maybe they will go after both.

Definitely cannot rule out Ramar making a new attempt to go after KFMX either. Midland had 2 active rock stations in their market for awhile...so obviously the same can happen here. Even Abilene has 2 rock stations on 98.1 and 107.9.

Can't wait to see what happens.

 

[crow]

At first, I was of the mind set that this station, if it was to be a ROCK format, would totally fail... because of the many different factors or things that it would lack, in regards to what FMX has i.e., working relationship with concert promoters etc...

Then I realized that this was a Ramar station... so whatever format they flip on... they would most likely just flip it on and walk away. Wasting no time with anything that would make it an interactive station. One would think they would just pop on a BOB FM or something along those lines... seeing that's how they pretty much run their other stations.

 

[EggsOverEasy87]

At first, I was of the mind set that this station, if it was to be a ROCK format, would totally fail... because of the many different factors or things that it would lack, in regards to what FMX has i.e., working relationship with concert promoters etc...

And FMX is one of those well-known stations that has been around here for a very long time. It would be like trying to beat out KLLL. Like I said in my earlier post, not ruling out them going after 94.5. But I think they have better chances going against KISS. Heck, before HOT changed to sports, they were tying with KISS. I've heard a lot better CHR's than KZII. If they can tweak the format just a bit, maybe they can do better than KISS.

Then I realized that this was a Ramar station... so whatever format they flip on... they would most likely just flip it on and walk away. Wasting no time with anything that would make it an interactive station. One would think they would just pop on a BOB FM or something along those lines... seeing that's how they pretty much run their other stations.

When this station is up, we should take guesses on how long it'll take them to make a website...

 

[crow]

They will either have one up and running before it's up or at the same time as it goes on the air. Or, it will be months maybe even longer before they slap one up. Which would be pretty damn pathetic, seeing that there are so many options out there to build a website and have it up quickly.

If it was me, in regards to the format, I would totally slap on a BOB FM etc.... ( the BOB or JACK FM here in Austin is pretty damn good ) Why waste your time with a station your not going to really waste any time with. Pick a format that can grab listeners, turn it on and walk away as usual. Or do an alternative format or a smooth jazz format. Yeah, I know they want kick the door down when it comes to grabbing listeners... but you don't have those formats in Lubbock.... so maybe you take some listeners away from other stations. I mean, what's to lose. It's not likely that they are going to have much of an air staff, if any, so you're not wasting time with that issue. Pick a format... let it run for a year and see what happens with it. If you are picking up any sort of decent numbers... then you could hang with it.

However.... what the hell do I know.

 

[EggsOverEasy87]

the BOB or JACK FM here in Austin is pretty damn good [/i])

Because Jack FM worked so well in Lubbock the first time...didn't work in Midland either. I do believe Midland has a Bob FM, however on 95.1. As for the Jack FM's, Amarillo is the only Jack left in West TX. Clearly, Jack FM isn't doing hot out in West Tx if it couldn't survive in Lubbock and Midland. I think Abilene's Bob format got dropped too if i'm not mistaking.

 

[Garrett]

Jack didn't work in Lubbock because the small market Jacks are network feeds, which doesn't allow for even a morning show. Live cut-ins were a disaster as there was no way to gauge when the network feed would be in or out of their breaks. So there's no way to have any interaction. It just became boring after a while. The music wasn't bad, but you started to feel like you were cut off from the world. Jack works great in a large market, where there's traffic, a morning show, etc. The Jack in lubbock had NOTHING. It could have been a signal hooked up to a reel-to-reel on loop, and nobody would have been the wiser. Dave did the right thing by going to Country. And I'm told, 105.3 actually has something it didn't before: Ratings!


Jack can work in Lubbock but it has to have more than just a feed.