Michelle, I know there are a lot of differing opinions, and there are a lot of people that will tell you not to go for your dream of being on the radio. Let me put my spin on it, and then everyone could disagree.
There are a lot of people who go to a broadcasting school somewhere and come out of the place thinking they are going to immediately ascend to throne and end up with an offer to do mornings on FM100 the minute they drop that tape and resume off. Unfortunately many of us who have aspired to be that star DJ or talk show host have ended up in a small market somewhere just barely scraping up enough money to pay the bills. A lot of us have gotten burned out because of the fact that we end up working twenty-hour days trying to build a career, and at the end of the day, that yearly salary is still what some lawyer or doctor makes in a two week paycheck. Yes... that is frustrating. And the fact that good people are unceremoniously getting let go in this corporate culture makes it even worse.
If you truly love radio, and you want to make a good living doing it, you really have to be versatile both on and off the air. If you shut the door to sales, you'd better marry rich because the wages aren't going to be great and in some cases may be barely livable. I may be wrong, and guys you can correct me if I am, but I would guess the yearly salaries for a full-timer with 2-5 years experience in Jackson, TN are in the $24,000-$30,000 range. That may be conservative, that may be generous. But I would be willing to bet I am near the ballpark. If you go into the business knowing that, and realizing that while there are some neat perks, it isn't going to make you rich, then I would encourage to do what you love.
There are a lot of people who weren't as obsessed with money as I am, and they have found this business to be very rewarding on other ways than the pocketbook. Many people will tell you that yes, they lived paycheck to paycheck, but this was the best job they ever had. Many of us on this board got into radio at a time when the corporate budget didn't reign over everything and it was a lot of fun. For a lot of people, the fun days are gone and it is easy to get mad at the way things have turned out twenty and thirty years later. That is where a lot of the percieved negativity comes from.
But if you like money a whole lot, you've got to get into the sales side of it. Not that a lot of people are getting super-rich, but there are a lot of people whose earnings are more than adequate. In a market like Memphis, there are a lot of account executives, sales managers, and general managers who are pulling down mid-to-high six-digit salaries. The ones who are successful are masters at the art of networking and building relationships. It's all about earning that decisionmakers trust, and treating them right. The things an honest person like you would do anyway. (There are probably a lot that could be much more honest in what they could do...)
There are very hard working sales managers and top account executives in markets of 15,000-30,000 people that do $60,000-$80,000 a year. That's a big difference over that person down the hall who is doing the morning show or midday show for not even half that. Please don't think that I am being demaning to those on-air personalities in ANY way (I've been on the air since I was fourteen and just gave up doing a daily airshift or news shift this past year..) but financially, that's just the reality of this business.
There are people in small to medium markets who have been able to do both sales and on-air and make a comfortable living. J. Boyd Ingram is a good example of someone who did it all, went to a market and stayed, and did good radio and probably made an okay living for himself if I were to guess.
Let's face it guys... if we were plumbers or bricklayers would we have a message board dedicated to our craft? Would we get to talk about where we were the day Elvis died and how we broke the news to people? How people come up to us on the streets and say, "Thank you for what you do. You feel like a member of my family?" How we've been able to call ballgames that people talk about twenty years later and make a small but memorable impact on people's lives? We have one of the most special jobs in the world. I know that with the Clear Channels and the corporate culture of our industry, it's easy to get bitter. But if people go into it knowing that it's going to get harder and knowing they won't get rich, and knowing that their position can be eliminated with the next line-item veto at the board meeting... if they know the negatives going in and still feel it's a calling, can you really tell them it is the worst thing they could ever do?
I can't imagine doing anything else. I've finally got the position I've always wanted. But I had to pay a lot of dues and come to the harsh realization that for it to be financially rewarding, I had to be willing to sell and get told no a lot, and spend twenty hour days not just pulling airshifts and doing ballgames, but crunching numbers and prospecting for new advertisers.
Michelle, I hope you do very well in the business. Just work hard, and go into it knowing that it won't be easy, and that if you stay in the on-air side, there may be some financial sacrifices and a morning gig in Memphis may need to be on the ten to thirty year goal list. I hope for your sake that you are the next Rick Dees and we all end up saying, "Hey.. I remember when she was getting advice on the radio boards and people were telling her not to do it..."