I hope mgmt gives him time to settle in and build a show. I worked w/Jim for awhile, and he is a very good guy who truly loves doing his show everyday. He'll get involved in the community and do some good things.
With the name, "Wolf," I think it all depends on how you present it. I'm out of market so I don't know how WSM is doing it, but you can portray it as either this traditional lurking in the night creature that prowls around looking to kill, or quite the opposite, as a cartoonish figure who everybody loves. I would think for a country station the latter is certainly the way to go! Males still think it's a cool name for the station and females aren't offended by it becuz they see it as this furry, lovable station mascot! (Just be glad it isn't "Froggy"...with Pete Moss, I.B. Green and the whole froggy gang to be so cute with the froggy stuff you'd wanna puke!)