Nate Wesley said:
Zach said:
With WDJC being the breadwinner, why would the move it to a station whose signal in the city is second-best?
It'd be one whopper of a move, I know. (Stupid, even.) It's just that I have half of a mind to think that a GOOD effort at news/talk on 93.7, sufficiently covering the Birmingham metro, could have eventually become their breadwinner. But half-minded seemed to be the actual effort put into The Source in the first place, regardless of dial position.
No, it wouldn't be a wise to move WDJC to 101.1, but then again, these are the same folks who went through the multiple name change when they dropped the talk programming a year ago. And I agree that the Source wouldn't have really done very well, in the manner it was programmed previously, regardless of which of the stations were used (93.7 or 101.1). I think Crawford would have only realized a small advantage, ratings-wise, by putting the talk format on 93.7 with the better signal. Moving WDJC to the weaker 101.1 signal, though, would have more of a negative impact. I've talked to other Christians like myself who don't care too much for WDJC and we have similar problems with them...too many commercials, chit-chat, and the music needs to be tweaked. When Reality 101 came on the air, some of WDJC's listeners flocked to the new station, but with that weaker signal over Birmingham, it never was able to make much progress. Of course, some of Reality's problems weren't just limited to the signal, though, one of which included spending money that was unnecessary. I never understood why the folks at Reality had their offices in Brookwood Mall. It was great visibility for the station, but they were spending way too much money to rent the space there when they could have done it elsewhere, much cheaper. If you're just starting out in business, go with what's reasonable and affordable.
Back to the subject at hand, though...even considering WDJC's longevity in Birmingham and their Christian audience here, I believe WDJC would suffer if it wound up moving to the 101.1 frequency. Mind you, it wouldn't totally devastate the station, but WDJC would definitely suffer the consequences in doing so by being unable to cover Birmingham with the quality signal that listeners have come to expect.
I don't know whether any type of format, talk or otherwise, would help WYDE or any of Crawford's other Birmingham stations. WDJC is the only one that does well and has survived the "test of time". I know I've discussed this previously, but I really do believe that, aside from the programming issues, the reason Crawford never seems to fare too well with the secular formats is because they're trying to be both a Christian and secular broadcaster, and from a spiritual standpoint, this just doesn't work (The Bible tells us a "house divided cannot stand"). Crawford Broadcasting started out as a Christian broadcaster and it wasn't up until a few years ago, they started to dabble into these secular formats. Their attention is divided between the two...wanting to share the gospel as a Christian broadcaster while trying to "put their foot in the door" of the secular world. I do believe that for in order for God to bless us, we have to be within His will, and I don't see how operating stations which play music with all sorts of explicit lyrics could be what God wants. All the secular formats that Crawford has tried (at least here in Birmingham) have failed miserably. WDJC is the only one of the stations in the bunch that seems to prosper, I believe there's a reason for that. God can't and won't bless people, be it a Christian ministry or otherwise, when things are done outside His will. Our personal lives are no different. We can live life the way we want to and find out the hard way it's not going to work, or we do it God's way since He knows best and, in turn, be blessed.
btw, you're right about there being three talk stations instead of four in Birmingham since WYDE is a simulcast. I just said four because, even though it's a simulcast, the AM is still available as an option to listen to. Sometimes if I'm listening to AM, I'll flip it over to WYDE-AM to see what's going on over there instead of switching it back to FM. I'm lazy, I guess...
Thank you all for reading my "book" and "attached sermon"...
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