For everyone who thinks 95.7 could be "huge," how huge could something/whatever on 95.7 even be?
Is it reasonable to expect him to get a 20 share? A 10 share? A 5? Given today's splintered listener world what would be the most reasonable expectation?
And what would be the best ways to reach those expectations?
People say over and over that he could be a big player in the market, but realistically what are the odds? What other stations have become big players in the market lately? And even then, how long would "huge 95.7" last? It doesn't seem to be often that a station change works out that way, because there's always a million naysayers to nitpick the format, the dayparting, the signal, the FCC paperwork, the branding, the dj's, the sales people, the van, etc............
Apparently, he is pursuing a format that makes enough money to keep the lights on, the website up, the wax spinning, and people talking about The Ride.
That's probably the same thing most of us would do if we had our own paid-for personal FM stick (because it's the same thing we do with our Ipods and our mp3 players and our Walkmans and our radio presets).
And either we would lay low and enjoy The Ride that we're on and do our own thing differently,
or we would be a cookie cutter, seen-it-a-million-times owner and blather on about how important we are.
I like the road Lingafelt's on (resisting the temptation to repeat The Riding reference there

).