Hot96portland said:
theedger,
Know what you mean, we luckily, are not land locked on our ip. The biggest problem though, as always, is label support. If a label is telling you to wait on pushing a single, because their promotional shove has not started yet, you don't want to jump the gun. Unfortunately, with dance you run that risk jumping on the import. You know what I mean, it's hard enough getting label support these days that you are not wanting to burn bridge.
In this day and age is label support really that big of a deal? I mean what do they offer other than free promo copies of music? Big deal. You can now go online and get basically anything you need or want (legally or illegally) easily. Plus in the dance format, if you wait around on labels you'll miss out on tons of stuff since a lot of it is never released here anyway.
The only other thing the labels offer are things like artist promos and tie ins. And I really think most listeners are more concerned with the music you are playing than that extra fluff anyway. I just really wonder why anyone, in this day and age would be overly concerned with sticking to what the labels want played. Personally, I think I would take care of getting my own music and programming as I saw fit for ratings and listeners in my own market. I don't even think I would take label calls or bother reporting either. And as far as promotions, I think locally focused promos with advertisers are much more effective than any freebies the labels offer.
The labels had their time and place, but the world has changed and I don't see them as really being the controlling factor anymore.