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New Music vs Old?

landtuna

landtuna

In the continuing battle between the "old music fans" vs "current music fans" I would like to point out that the most popular Super Bowl ad this year (with a music track) was Anheuser-Busch's clydesdale colt spot. The musical background?

"Landslide" (1975) by Fleetwood Mac.

Yea for the classic hits. Boo to Beyonce and her marbles-in-a-can.
 
You have to consider what the advertisement is selling when applying the music. Fleetwood Mac makes sense for a beer commercial because they are targeting older people. Beyonce would make no sense for a beer commercial considering the age group she appeals to most is probably not of legal drinking age.
 
ansky212 said:
You have to consider what the advertisement is selling when applying the music. Fleetwood Mac makes sense for a beer commercial because they are targeting older people. Beyonce would make no sense for a beer commercial considering the age group she appeals to most is probably not of legal drinking age.
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Except it wasn't a "beer commercial". It was not actually a commercial in the normal sense at all but rather an attempt (successful, it seems) to build brand affinity by teaming the familiar Clydesdale horses with the beer brand by touting a new arrival (colt named Hope) with her older cart pullers.

Anheuser-Busch seems consistently to have top-notch commercials and this was just the latest. Unfortunately, no commercial will get me to drink their beer because I just don't like it an never have.

I suspect Beyonce might appeal to 20-something females but she is an instant button-pusher for me. Can't stand the vocal screamers like her and Whitney Houston. And, frankly, the Clydesdales legs are much better looking. ;D
 
dmargalotti said:
The Mercedes ad with Sympathy for the Devil by The Rolling Stones also resonated well.
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It isn't one of my Rolling Stones favorites but it did fit the subject of the commercial quite well. That old theme of "boy buys car" "boy gets girl" is way overplayed though. And I wonder how long MB can sell that car for "under 30 grand". I've never seen a bare bones Benz since my last ride in a German taxi. ;D
 
firepoint525 said:
landtuna said:
"Landslide" (1975) by Fleetwood Mac.
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Because the Dixie Chicks' version would have been an instant tuneout! ;D
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Marine son had several Dixie Chicks CD's but he disagreed with their politics and threw all of them out the window of his truck. Never got to hear them. ;D
 
Keep in mind the licensing of music for commercials is big big business. Large corporate companies buy up the publishing of classic songs with the intent of making tons of money through licensing. This is more likely to happen for classic songs than for current hits, because the writer of current hits still has multiple revenue streams coming in. The additional royalties from licensing are less important. They become more important after the hits stop coming.
 
TheBigA said:
Keep in mind the licensing of music for commercials is big big business. Large corporate companies buy up the publishing of classic songs with the intent of making tons of money through licensing. This is more likely to happen for classic songs than for current hits, because the writer of current hits still has multiple revenue streams coming in. The additional royalties from licensing are less important. They become more important after the hits stop coming.
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Do you have any idea what a typical (if there is such a beast) classic song might go for in a commercial such as the A-B ad?
 
landtuna said:
Do you have any idea what a typical (if there is such a beast) classic song might go for in a commercial such as the A-B ad?
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No, but I gather it's a lot, because of the time and energy spent to make it happen. And there are two types of licenses: One that is simply for the use of the song, and the other for the use of the original recording. Sometimes the client pays for the song, and then hires the original artist to resing the song, with the money going to the artist rather than the holder of the recording license. It gets very complicated. Plus, when you hire Eddie Money to resing Two Tickets to Paradise, he can customize it to the situation. Eddie is also a writer on the song, so he gets extra cash. It's all a windfall for the former cop who hasn't had a hit in 35 years.
 
TheBigA said:
No, but I gather it's a lot, because of the time and energy spent to make it happen. And there are two types of licenses: One that is simply for the use of the song, and the other for the use of the original recording. Sometimes the client pays for the song, and then hires the original artist to resing the song, with the money going to the artist rather than the holder of the recording license. It gets very complicated. Plus, when you hire Eddie Money to resing Two Tickets to Paradise, he can customize it to the situation. Eddie is also a writer on the song, so he gets extra cash. It's all a windfall for the former cop who hasn't had a hit in 35 years.
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Revisionist history. "Take Me Home Tonight" (1986) wasn't a hit? Still gets played, fairly regularly, I might add.
 
firepoint525 said:
"Take Me Home Tonight" (1986) wasn't a hit? Still gets played, fairly regularly, I might add.
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Great...so he hasn't had a hit in 27 years. Way to make him seem more relevant.
 
TheBigA said:
firepoint525 said:
"Take Me Home Tonight" (1986) wasn't a hit? Still gets played, fairly regularly, I might add.
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Great...so he hasn't had a hit in 27 years. Way to make him seem more relevant.
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The guy is (at least) in his 60s. It isn't like he is going to be able to compete with Taylor Swift or Katy Perry, so cut him some slack.

More problematic was the use of Bob Seger's "Like a Rock" as the theme music for Chevy truck commercials for the better part of 10 years! Supposedly because of that, Seger stopped singing it in concert. Great song, but still too attached to Chevy trucks, in the minds of most listeners.
 
Much more so than the stupid John Mellencamp 'This is Our Country' campaign, which followed the Seger ads..and sank, like a...rock.
 
firepoint525 said:
More problematic was the use of Bob Seger's "Like a Rock" as the theme music for Chevy truck commercials for the better part of 10 years!
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Maybe "problematic" for you, but not Seger himself. He is the sole writer on that song. Unless he sold the publishing to someone else, he approved the use of that song in those commercials, and he profited greatly by their use. He is a very wealthy man, and only tours if and when he wants, thanks in a large part to that one song. By the way, if he were to perform it in concert, he would get a performance royalty, in addition to the money he makes from the concert itself. And if anyone else sings it in their show, Seger also gets paid. Lots of revenue sources for aging rockers, and most of the money is in the licensing of songs.
 
TheBigA said:
Maybe "problematic" for you, but not Seger himself. He is the sole writer on that song. Unless he sold the publishing to someone else, he approved the use of that song in those commercials, and he profited greatly by their use. He is a very wealthy man, and only tours if and when he wants, thanks in a large part to that one song. By the way, if he were to perform it in concert, he would get a performance royalty, in addition to the money he makes from the concert itself. And if anyone else sings it in their show, Seger also gets paid. Lots of revenue sources for aging rockers, and most of the money is in the licensing of songs.
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Geez, always gotta have the last word, don't you? ::)

Not problematic for me at all. I still like the song. But I can certainly understand why some of his fans got sick of it, and why they don't want to hear it anymore. And he is playing for THEM, not for himself.

onairb said:
Much more so than the stupid John Mellencamp 'This is Our Country' campaign, which followed the Seger ads..and sank, like a...rock.
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Mellencamp ADMITTED that he licensed that one just to get airplay for it, because he knew that there was no way in hell that he could get a new song played on radio anymore!

Can you say "sellout"?
 
firepoint525 said:
Mellencamp ADMITTED that he licensed that one just to get airplay for it, because he knew that there was no way in hell that he could get a new song played on radio anymore! Can you say "sellout"?
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No, I think he's a realist, and he's right. He also attempted to release that song to country radio, something other rockers have done when they've been unable to get airplay elsewhere. And it stiffed there too. What do you suggest he do? He's to old to be young and hot, and too young to retire. He still wants to release new music and have it heard somewhere. So he gets it licensed for a commercial. Lots of others get their music used on Monday Night Football or other TV shows like "Nashville" or "Glee." Any airplay is better than none.
 
TheBigA said:
firepoint525 said:
Mellencamp ADMITTED that he licensed that one just to get airplay for it, because he knew that there was no way in hell that he could get a new song played on radio anymore! Can you say "sellout"?
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No, I think he's a realist, and he's right. He also attempted to release that song to country radio, something other rockers have done when they've been unable to get airplay elsewhere. And it stiffed there too. What do you suggest he do? He's to old to be young and hot, and too young to retire. He still wants to release new music and have it heard somewhere. So he gets it licensed for a commercial. Lots of others get their music used on Monday Night Football or other TV shows like "Nashville" or "Glee." Any airplay is better than none.
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Wow, I might actually agree with you there. Still, I have heard nothing to suggest (even with the commercial exposure) that it was a "hit." Too bad, because I actually kinda liked the song.

As for Seger, he later said in an interview that he regretted licensing "Like A Rock" for use in that commercial. Maybe there is more to life than just making money.

No prob with the NFL using Hank, Jr., but they should have dropped him LONG before that whole "Hitler" controversy. That song was 25 years old.

I don't watch Glee, but I haven't heard any music (so far) in Nashville that I would want to run out and buy. It's weak as country music, and it is weak as "rock" music. It isn't really a good example of either.
 
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