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NEW NUMBERS

P

Parttimer

Kiss #3 in the latest PPM's... they were up slightly, BOB-FM and Star down slightly.

104.7's cume was up by 100,000 with the start of baseball season but their AQH was flat (I guess when Charlie Morton gives up 6 runs in the second the tune-out's kinda high...).

The Fan is up ever so slightly in absolute numbers (if you wanted to spin it for them they could say they were up 30%...). Their cume is still higher than EAE, which also went up... why 970 is still sports is beyond me.

98.3's Christian music format is beating the Fan (but that's not as crazy as it sounds.... WPOZ, a non-commercial Christian music FM is #1 12+ in Orlando.. you can't see it online because Orlando's not a PPM market yet, but see the threads about it on the Orlando board...).
 
Parttimer said:
...why 970 is still sports is beyond me...
Click to expand...

What are the odds that CC flips 970 to another talk station, second-and-third-tier personality laden, to "protect" 104.7? Laugh, but they did this in San Antonio recently, flipping underperforming FM 92.5 to "The Patriot" (right after another station in the market unceremoniously dropped the format and shows); of course, in CC's backyard, they already own powerhouse WOAI 1200. Of course, San Antonio is not Pittsburgh. But you get my point. Of course, that is if there are enough uncleared talk shows left in this market...
 
DToTheJ said:
Of course, that is if there are enough uncleared talk shows left in this market...
Click to expand...

To my knowledge:
Imus, Laura Ingraham, Neal Boortz, Michael Smerconish, Clark Howard, Stephanie Miller, Thom Hartmann, Ed Schultz, Randi Rhodes, Mark Levin, Dennis Miller... all national shows with some degree of success. CC also has Todd Schnitt, who does a PM-drive conservative show in a few FL markets (he's also MJ Kelli in the morning on CHR WFLZ.. does 2 shows a day). There's enough for 2 stations there, one left, one right... plus Lynn Cullen's out there...

Part of me thinks that a decent talk station right next to KDKA on the dial might have a shot. It should certainly do better than the anemic numbers 970 is putting up now.
 
Parttimer said:
CC also has Todd Schnitt, who does a PM-drive conservative show in a few FL markets (he's also MJ Kelli in the morning on CHR WFLZ.. does 2 shows a day)...
Click to expand...

Schnitt's show is actually syndicated by Dial-Global. (Which also syndicates Smerconish, Hartmann, Schultz, S. Miller, and I believe, Howard, too.)

I imagine 970 still has some sports contracts, but they can easily be held over on a talk format.
 
Maybe 970 is thinking that 1250 will soon move to FM, leaving 970 as the only sports-talker on AM.
 
dB said:
Maybe 970 is thinking that 1250 will soon move to FM, leaving 970 as the only sports-talker on AM.
Click to expand...

Which would make it even harder for them to compete.... and I wouldn't hold my breath on the ESPN-to-FM thing... someone has to be willing to sell a station for that to happen.
 
I must confess: it brings a smile to my face every month when Frankie Day (interrupted by infomercials and medical shows,
no less) beats 970 with a 750-watt suburban daytimer.

C.
 
cingram said:
I must confess: it brings a smile to my face every month when Frankie Day (interrupted by infomercials and medical shows,
no less) beats 970 with a 750-watt suburban daytimer.

C.
Click to expand...
I guess it goes to show that all programming, like politics, is local. :)
 
Parttimer said:
DToTheJ said:
Of course, that is if there are enough uncleared talk shows left in this market...
Click to expand...

To my knowledge:
Imus, Laura Ingraham, Neal Boortz, Michael Smerconish, Clark Howard, Stephanie Miller, Thom Hartmann, Ed Schultz, Randi Rhodes, Mark Levin, Dennis Miller... all national shows with some degree of success. CC also has Todd Schnitt, who does a PM-drive conservative show in a few FL markets (he's also MJ Kelli in the morning on CHR WFLZ.. does 2 shows a day). There's enough for 2 stations there, one left, one right... plus Lynn Cullen's out there...

Part of me thinks that a decent talk station right next to KDKA on the dial might have a shot. It should certainly do better than the anemic numbers 970 is putting up now.
Click to expand...


yes, since they are close together, and that IBOC buzz around KD is liable to drive you away, 970 would be the next talk stop on the dial that you'd naturally come to.
 
Parttimer said:
dB said:
Maybe 970 is thinking that 1250 will soon move to FM, leaving 970 as the only sports-talker on AM.
Click to expand...

Which would make it even harder for them to compete.... and I wouldn't hold my breath on the ESPN-to-FM thing... someone has to be willing to sell a station for that to happen.
Click to expand...
Maby Stevens will eventualy sell 103.1 to the mouse...
 
They would want a full-market signal. 103.1 is not suitable for that use, it would have to be paired with something from the north or west.
 
DToTheJ said:
Schnitt's show is actually syndicated by Dial-Global. (Which also syndicates Smerconish, Hartmann, Schultz, S. Miller, and I believe, Howard, too.)
Click to expand...

Actually he's syndicated by Compass Media Networks. The same syndicator that has Free Beer and Hotwings, Lars Larson, and Norman Goldman, in addition to several sports offerings.
 
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