Sports radio format growth is a result of the giant bulge in baby boomer males who have out grown old tired rock formats and are looking for talk to entertain themselves. Thats why we have not only four sports stations but several man talk stations as well. However, there isn't enough male demo ad buys out there to support all these outlets. Within one year, one sports station will be gone and I think we all know which one that is. The two most recent entries into sports are looking to knock off KBME. That could be a mistake taking on CC or whatever they call themselves. KILT owns the legacy position and is safe for now. And look for KPRC to be evolved into something different than it is today. Thats radio, constantly evolving.