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New personalities on Jill 92.7 FM

B

Briguy

Hey does anyone have any information pertaining to the new personalities on Jill 92.7? I have read the station will be revamped in August with personalities and a new morning show among other things.
 
...would those "other things" be paying advertisers? Hard to believe they have money left after hiring Bob V...wait they were losing money each month when they hired Bob...so is Joe just going to write more checks or is Bob actually selling spots to someone other than the Thousand Oaks Muvico? Listening over the weekend the spots were few and far between.
 
I think the whole reason behind the "new" Jill 92.7 is to move the focus from
TO to Orange County...and the potential advertiser dollars. It makes no sense
to have a decent OC signal, and ignore it.
 
you're right, Jill should not ignore Orange County. Problem is the listening audience in Orange County has and will continue to ignore Jill. By not changing the name the Amaturos have sealed their fate. Old Jill, New Jill, whatever, its still Jill...and an advertiser in Thousand Oaks or Camarillo or Ventura makes the station sound (all the time), to an OC listener, like it might as well be a Santa Maria station...in other words...small town radio. One needs only to listen to KLAA to hear what really bad local Orange County radio (with lots of small OC advertisers) sounds like...BTW, I hope you get to voice weekends.
 
92.7 should have gone country before KKGO went on that bandwagon. Most of KKGO's listening comes from the areas that 92.7 is strongest.
 
I sent Bob V. a email yesterday morning with my concerns as far as listener coverage. What he told me is that he trying to provide as much attention to all three transmitter coverages but most of JILL FM's listeners are in the LA and OC areas so, I'm guessing he trying to focus more there, then the Ventura County and Victor Valley areas.
 
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