IO said:
kenrayc said:
CC will switch 103.7 at the first of the year to "The Beat " GEN X R&B of the 80s and 90s, CC did it in Fresno with KRZR a long time Rocker for 21 years that was all local, up to 10 PM, now The Beat is part of CCs national format.
Completely disagree. They already completely changed the format in moving on from smooth jazz. In a PPM world, that's ratings suicide unless you're willing to spend 3-5 million marketing it. And there is no way CC is gonna steer away from rock when they're cuming more than any of the other rock stations. Plus, NO way they'll spend that kind of money on a complete
rebrand.
Also, remember that CC tried to do more or less the same thing earlier this year with Kiss-FM - mixing in a whole lot more 80s and 90s R&B with it's mostly 70s format - and re-branding as
"The Beat of the Bay.". It only lasted a couple of months, at best, then they returned to basically the same 70s intensive
"Old School" format that they've been using for the last dozen years.