NEW RATINGS: B-98 UP, WWVA & 106.7 DOWN

[Wildstyle K]

I believe Rhythmic CHR could work here, but the signal is a problem for Wild. I actually enjoy the competition Wild generates for WVEE. It's forcing V-103 to add a huge variety of songs from both urban and rhythmic charts while keep true to their urban contemporary core format. Competition makes the established stations prove their worth and experiment with different song choices in their playlist.

(Lets see how long it takes before certain formats start "tweaking up" their playlists a bit and adding certain hits as an attempt to beat their competition).

I don't think CC is going to give up on Wild just yet, but they are going to have figure out where they fit in this market. The diverse population of the market can support such format especially with the huge LGBT population here. Wild's song choices needs to be more of rhythmic crossover with some pop tracks like their San Francisco sister station, but they need to be willing to venture into trying new songs territory as well.

8)

 

[BIGSTICK]

As I have heard the Mexican/Hispanic population does not like WWVA, they say it is like their version of :-*Country music, for the rural Mexican people, they liked the format that WAS on 105.7.

 

[rho01]

25-54, 18-34 breakdowns here:

http://blogs.ajc.com/radio-tv-talk/2010/12/30/christmas-boosts-b98-5-affects-other-stations/

 

[gregg75]

I read that the Hispanics don't think the people meter gives their formats an accurate representation.
Didn't the African American community make the same claim?

Didn't Arbitron make some kind of "adjustment" for them? Should they do the same for Hispanic stations.......or just let the chips lay where they fall? I guess these cases would be based on claims
that the meters aren't distributed properly????

 

[atlantaboy]

I wonder if Rock100.5's problem is a format that competes heavily with iPods and satellite.

Definitely have to disagree here - Rock 100.5 has an older target which in general isn't yet relient on IPods

Not sure how relevant it is, but Classic Rock doesn't do well in Washington DC either

 

[atlantaboy]

I actually enjoy the competition Wild generates for WVEE. It's forcing V-103 to add a huge variety of songs from both urban and rhythmic charts while keep true to their urban contemporary core format.

In the past month, Wild has dropped 2.7-1.9, and V-103 has risen 8.9-9.3 - if it forced V103 to do anything, it worked out for V103's benefit, not Wild's

Not sure why people keep using Wild's signal strength as a reason it feel 0.8 points this month ???

 

[Wildstyle K]

Well it has already been proven that a rhythmic format can do AT THE LEAST acceptably well. Look how far WBTS managed to go, maintaining a decent ratings level - all during the heaviest era of the hip hop generation. They would've been even better off THIS decade had they lasted. I'm sure WWVA can succeed, especially on a more deserving signal that's less aggravating to people. Most people may not be passionate enough about the rhythmic sound to "force" in a weak signal like I am, and may just be willing to accept another station that's "close enough" to the sound.

As far as "Mexican's not liking WWVA .. it's like their version of country..." etc., I remember someone said the exact same thing about them for when they were Viva, so it looks like "WWVA will always be hated by Mexican's", no matter what.

 

[Talk_Dude]

I read that the Hispanics don't think the people meter gives their formats an accurate representation.
Didn't the African American community make the same claim?

Didn't Arbitron make some kind of "adjustment" for them? Should they do the same for Hispanic stations.......or just let the chips lay where they fall? I guess these cases would be based on claims
that the meters aren't distributed properly????

How are the decisions made about who gets a people meter? Don't the people doing the selection have to work from things like mailing lists, voter rosters, and other such lists that might not include people who choose to keep a low profile when it comes to being on those kinds of official lists?

 

[atlantaboy]

Well it has already been proven that a rhythmic format can do AT THE LEAST acceptably well. Look how far WBTS managed to go, maintaining a decent ratings level - all during the heaviest era of the hip hop generation. They would've been even better off THIS decade had they lasted.

Pretty sure Rhythmic does better when hip-hop is popular (not the opposite) - most really popular Rhythmics use a "hip-hop and R&B"-type tagline I think

Also I can get Wild perfectly in Kennesaw (and I can barely pick up 99X) - is the "weak signal" point North?

 

[jabba17]

I don't see WGST going to FM with the poor numbers they have.

Yes, but CC has to be drooling over WSB+WSBB's numbers. And WGST has Beck and Rush, and they are starting to get serious in AM and PM drive again, and WGST AM will never be a factor in drivetime with their night signal.

BUT, WSB AM was already Top 10 when they moved to FM. I just don't see a below 20 station
(WGST) moving to FM. If they could rise to about 15 which would require them to TRIPLE the
audience they already have..................maybe then, but that would take some doing on their part.

Moving to FM to just double the ratings, isn't a good move.

But part of WGST's problem is that they aren't listenable during drivetime half the year. That is poison for the set-it-and-forget-it crowd. Couple that with crappy drivetime programming...and you get what you pay for.

WGST used to give WSB a run for their money, even beating them when WSB was messing around with progtalk. Then WGST got rid of their newsroom and local content and local talent (Tom Hughes, Kimmer) during drivetime, and their FM signal (105.7). I don't see what would prevent them from doing that again if they went back and did what was successful before. Hannity local from 9-noon came close to beating Boortz, and when WSB put Boortz up against Rush Boortz got clobbered. Of course, that would mean unwinding the changes that CC made to WGST after they bought Jacor, and stop mailing it in and relying on 9-3 Beck and Rush to float an entire station.

 

[kilamanjero]

Ratings have dropped since the new PD took Star 94 in a "new direction" (and froze its playlist) - I'm just saying maybe he should reconsider what he's doing and open up the recurrent/gold playlist, especially since Dave-FM didn't lose listeners to Christmas music like Star apparently did

Agreed. Star's ratings aren't going to go up until they fix their playlist. Same with WILD. My biggest pet peeve with 105.7 (other than the signal strength) is their playlist. Why are they trying to copy 95.5 The Beat instead of being more original? They are still ignoring several new songs and if I hear Wacka Flacka whatever - No Hands another time on that station I'm going to beat someone. Despite a few pop songs, it still sounds too urban and it cannot compete with the other urban stations here. I don't know what they should do since nobody seems to think rhythmic CHR would work here (like Wild 94.9). ???

I believe Rhythmic CHR could work here, but the signal is a problem for Wild. I actually enjoy the competition Wild generates for WVEE. It's forcing V-103 to add a huge variety of songs from both urban and rhythmic charts while keep true to their urban contemporary core format. They are starting to sound like their Washington, DC sister station, WPGC, during the Jay Stevens-era (1993-2006). Competition makes the established stations prove their worth and experiment with different song choices in their playlist.

I don't think CC is going to give up on Wild just yet, but they are going to have figure out where they fit in this market. The diverse population of the market can support such format especially with the huge LGBT population here. Wild's song choices needs to be more of rhythmic crossover with some pop tracks like their San Francisco sister station, but they need to be willing to venture into trying new songs territory as well.

Wild forcing V103 to switch up it's playlist???? Wild hasn't even done an ad campaign since switching formats and name. There are still some that don't even know they exsist.

Since Wild has been around, you've seen more rhythmic tracks added to the V-103's playlist. "Like a G6" along with the occasional spins of "Like the Way You Lie, Part II", "F**K U" by Cee-Lo (yeah they spun that twice during the middays), and some other unusually tracks on an urban station since Wild has came on air. I remember when Majic first came on air and hadn't even began to advertise their switch in early 2009, V-103 added more UAC-oriented tracks to their mornings, middays, and late nights to compete with them.

 

[amlover]

Q100 and Star 94 also took big hits. Looks like that may have been where B-98 got
a lot of their Christmas "guests". From 4.8 to 7.8 was a big jump for B-98..............
what's that maybe something like 55%! Ho Ho Ho

I personally miss The True Oldies Channel. Yeah it was a lot of Shannon but it was fun to listen too and great music with special features. There was no other like it!

 

[secondchoice]

I personally miss The True Oldies Channel. Yeah it was a lot of Shannon but it was fun to listen too and great music with special features. There was no other like it!

I still wonder why Citadel has not put the True Oldies Channel on 101.5 or 106.7’s HD 2. There would be very little expense. IIRC the TOC is on WPLJ HD2 in New York.

 

[Talk_Dude]

I personally miss The True Oldies Channel. Yeah it was a lot of Shannon but it was fun to listen too and great music with special features. There was no other like it!

I still wonder why Citadel has not put the True Oldies Channel on 101.5 or 106.7’s HD 2. There would be very little expense. IIRC the TOC is on WPLJ HD2 in New York.

Do you personally own an HD receiver? Do you know very many people who own one? What good is putting something over the air that most people don't have the hardware to receive?

 

[amlover]

I personally miss The True Oldies Channel. Yeah it was a lot of Shannon but it was fun to listen too and great music with special features. There was no other like it!

I still wonder why Citadel has not put the True Oldies Channel on 101.5 or 106.7’s HD 2. There would be very little expense. IIRC the TOC is on WPLJ HD2 in New York.

Smart move putting True Oldies on 106.7 HD-2 if it's not gonna return to 106.7 No music to update and being satellite it would just take care of itself. I listen to True Oldies online and it's from the WPLJ-HD-2 and it sounds great. HD radios are in more hands than you think and it's coming in a lot of new cars now.

 

[secondchoice]

I personally do not like the current HD set up, especially the digital time delay. IMHO HD is over priced compared to the FM Stereo deal in the 1960’s (IIRC a nickel or a dime per receiver royalty paid to GE and RCA). When I started (1971) the same was said about FM. Thankfully since “nobody” was listening to FM, I got to work some nights and early Saturday mornings at an AM (daytimer) /FM station while still in high school. FM really did not “take off” until the auto makers started to include FM band as the basic radio in cars in the mid to late 1970’s. There was an “urban tale” that in the 1960’s the FCC would look more favorably on an application for a new AM station if the applicant filed for an available FM channel too. Once HD is part of the “base” radio in new cars it will be much bigger that Satellite radio ever dreamed of because it is “free”.

Do you personally own an HD receiver?

NO but the company car has HD.

 

[jabba17]

I personally miss The True Oldies Channel. Yeah it was a lot of Shannon but it was fun to listen too and great music with special features. There was no other like it!

I still wonder why Citadel has not put the True Oldies Channel on 101.5 or 106.7’s HD 2. There would be very little expense. IIRC the TOC is on WPLJ HD2 in New York.

Smart move putting True Oldies on 106.7 HD-2 if it's not gonna return to 106.7 No music to update and being satellite it would just take care of itself. I listen to True Oldies online and it's from the WPLJ-HD-2 and it sounds great. HD radios are in more hands than you think and it's coming in a lot of new cars now.

I like the idea too...and they could stream it too and get smartphone listeners via TuneIn, IHeartRadio, etc.

But here's the question: Why don't more stations stream their HD-2 feeds? WSB-FM doesn't stream WSB-FM-HD-2.

 

[lilburncommunityradio]

Christmas music has pushed B-98 up to #2 in the latest PPMs. That also knocked WSB-TALK
down to third.

WWVA is down which makes many wonder if the new format/signal is really working that well.
Would a better and stronger signal have made a difference?

106.7 is also down. I don't think this is a reflection of the new direction they have taken, but
I was expecting better numbers than these. The next book should tell more for them.

http://www.radio-info.com/markets/atlanta

I think 106.7 is DOWN for a reason.. Its now a boring radio station. The format is ALL OVER The road and it needs to be re-tuned !! It's amazing I didn't like the way that they switched from Y-106 Country. It was a boring flip, with no stunting or anything. They got the best ratings they ever had with "The True Oldies" channel. NOW, we have sunk to a new low, 80s music added and the damn songs they are playing are just boring. Time to bring back the 60s and some more 70s with some added tasty, elements.. The Rock and Roll calender was one thing that was fun to listen to, but NOW.. BORING.. I predict if they dont make some changes, it will be gone in six months. If they change to anything, GIVE B-98 some run for the money.. Flip to a A/C format. Would be nice to see someone take B to the cleaners.

 

[Nyte Ryder]

I think 106.7 is DOWN for a reason.. Its now a boring radio station. The format is ALL OVER The road and it needs to be re-tuned !! It's amazing I didn't like the way that they switched from Y-106 Country. It was a boring flip, with no stunting or anything. They got the best ratings they ever had with "The True Oldies" channel. NOW, we have sunk to a new low, 80s music added and the damn songs they are playing are just boring. Time to bring back the 60s and some more 70s with some added tasty, elements.. The Rock and Roll calender was one thing that was fun to listen to, but NOW.. BORING.. I predict if they dont make some changes, it will be gone in six months. If they change to anything, GIVE B-98 some run for the money.. Flip to a A/C format. Would be nice to see someone take B to the cleaners.
[/quote]


This ratings period is all "True Oldies". We'll see how the new Classic Hits format works starting in January. Next month's Holiday Book isn't considered valid by anyone since Christmas music completely skews the ratings and people are out of their normal day to day activities with the holidays and vacations.

 

[Talk_Dude]

I personally do not like the current HD set up, especially the digital time delay. IMHO HD is over priced compared to the FM Stereo deal in the 1960’s (IIRC a nickel or a dime per receiver royalty paid to GE and RCA). When I started (1971) the same was said about FM. Thankfully since “nobody” was listening to FM, I got to work some nights and early Saturday mornings at an AM (daytimer) /FM station while still in high school. FM really did not “take off” until the auto makers started to include FM band as the basic radio in cars in the mid to late 1970’s. There was an “urban tale” that in the 1960’s the FCC would look more favorably on an application for a new AM station if the applicant filed for an available FM channel too. Once HD is part of the “base” radio in new cars it will be much bigger that Satellite radio ever dreamed of because it is “free”.

Do you personally own an HD receiver?

NO but the company car has HD.

I don't disagree with anything you say. HD does have the potential to be an important part of terrestrial radio someday. However, the day when HD will be a significant part of terrestrial radio broadcasting is well in the future, that day isn't 1/1/11.

(I've waited a long time to have the opportunity to type 1/1/11!) :