New ratings-demo breakdown of rank and share?

[KilowattKat]

KFI does seem to be very centrist on many issues, especially most of the social ones (you will not hear a lot of anti-abortion rhetoric, for example). They mostly have conservative points of view on fiscal issues (taxes/government waste) and immigration.

I think also there is also a pretty strong anti-establishment streak, which means they are often bumping into the left-wing leadership and policies of LA County and the State of California.

They are very much in line with the politics and attitude of Southern California (although none of the hosts like Gov. Newsom very much). It also helps that they let go of serious discussions and topics after 6pm, and give listeners much needed comedic relief with Tim Conway Jr.

 

[Ryan Williams]

They are very much in line with the politics and attitude of Southern California (although none of the hosts like Gov. Newsom very much). It also helps that they let go of serious discussions and topics after 6pm, and give listeners much needed comedic relief with Tim Conway Jr.

Love TCJ. I wish there was more of that style of talk in every market, of course it takes real talent to pull off three hours of talking about nothing and not being caller-driven.

 

[KilowattKat]

WOR is an also-ran. KFI although way down in 25-54 in recent years does dramatically better than WOR. And, more important, KFI is the #3 biller in LA. WOR is around 17th or 18th in billing in NYC. KFI, in a smaller market, bills twice as much as WOR.

Listening to KFI, in addition to a heavy load of spots, every news update, traffic and weather report has a sponsor. They have a lot of opportunity to increase billing over what an all music station is able to do.

 

[semoochie]

KFI is local at all times weekdays except overnight with Coast to Coast AM. WOR has only two local weekday shows, morning drive and late morning. Everything else is syndicated from noon to 5 a.m. the next day.

On weekends, KFI is also all local except overnight. Some of those weekend shows (Handel on the Law, Leo Laporte The Tech Guy) are syndicated to other iHeart stations but they are based at KFI's studios. Meanwhile WOR is almost all infomercials on weekends. It even runs infomercials overnight instead of Coast to Coast AM.

So which came first, the chicken or the egg? Is WOR so dependent on infomercials and syndicated shows because it doesn't bill well? Or it doesn't bill well because it is so dependent on syndicated shows and infomercials?

"Do I love you because you're beautiful or are you beautiful because I love you?" (Rodgers & Hammerstein's "Cinderella")

 

[Michael Rivers Kramer]

I’ve never considered KFI centrist, especially hearing the squeaking rants in the afternoon about California.

 

[davideduardo]

That and K-EARTH 101

No, KRTH is a ways down the list.

That and K-EARTH 101

KIIS, KBIG, KFI, KOST, KNX, KRTH, KROQ, KLVE, KYSR, KLAC, KRRL, KCBS-FM, KPWR, KSPN

 

[hotpatrick2004]

I’ve never considered KFI centrist, especially hear the squeaking rants in the afternoon about California.

I love john and ken. And there right about everything they complain bout.

 

[TheMusicMan]

No, KRTH is a ways down the list.

KIIS, KBIG, KFI, KOST, KNX, KRTH, KROQ, KLVE, KYSR, KLAC, KRRL, KCBS-FM, KPWR, KSPN

Still, KRTH is the top-billing music station behind iHeart’s vaunted Wall of Women. Impressive results for a format that doesn’t play contemporary music!

This list generally makes sense to me, except I’m skeptical of the notion that KROQ has outbilled KYSR at any point since the pandemic’s outbreak. What time period does this data cover?

 

[TheBigA]

KIIS, KBIG, KFI, KOST, KNX, KRTH, KROQ, KLVE, KYSR, KLAC, KRRL, KCBS-FM, KPWR, KSPN

I'm impressed with KLAC and KSPN.

 

[KilowattKat]

I’ve never considered KFI centrist, especially hearing the squeaking rants in the afternoon about California.

You must be referring to John and Ken, as they are definitely right of centric. On air they claim to be independent, choosing the best of each side. Well, listening to them, it's obvious they lean towards right wing rhetoric. Personally, that is the one show I don't listen to at all. It's two aging, angry, bitter white guys. Who really wants to listen to that anymore?

 

[Gregg.]

The five top billing stations in LA: KIIS, KBIG, KFI, KOST, KNX

So it shows us once again that, while a music station MUST do well in the demos, 18-34, 18-49, 25-54, it's not imperative for a spoken word station. KFI and KNX are well outside the top 10 in the 25-54 race. Yet here they are, #3 and #5, thanks to their higher spot loads and that neither is background listening. KNX is Audacy's highest billing station in Market #2, more proof of why Audacy wanted to protect it with an FM simulcast.

I'm a bit surprised that KTWV and KCBS-FM aren't billing better. The Wave is always top 5 and Jack's always in the top 10. But I'll assume that the revenue difference between most of these stations is not that big.

 

[davideduardo]

This list generally makes sense to me, except I’m skeptical of the notion that KROQ has outbilled KYSR at any point since the pandemic’s outbreak. What time period does this data cover?

This is 2021 data. That is, last year.

KROQ is still coasting on image as well as being sold in a package with other stations.

One of the defects of Miller-Kaplan is that station groups can assign internal dollars however they want for reporting. If you have two stations, one with twice the rating of the other, you still might want to say they both billed equally so nobody will be further tempted to go after your big biller.

 

[hotpatrick2004]

I’ve never considered KFI centrist, especially hear the squeaking rants in the afternoon about California.

You must be referring to John and Ken, as they are definitely right of centric. On air they claim to be independent, choosing the best of each side. Well, listening to them, it's obvious they lean towards right wing rhetoric. Personally, that is the one show I don't listen to at all. It's two aging, angry, bitter white guys. Who really wants to listen to that anymore?

Beats listening to Handel. Handel is entertaining but don't care for his politics. Hey someone must like John and ken they have been there for over two decades basically a generation so they are making Iheart money and so is Handel.

 

[victorres43]

KIIS, KBIG, KFI, KOST, KNX, KRTH, KROQ, KLVE, KYSR, KLAC, KRRL, KCBS-FM, KPWR, KSPN

Couldn't believe Power 106 is only 13th in billing. KIIS used to be fearful of Power's success when they first launched in 1986. And Power 106 is even behind the alternative stations (at a time when the genre is not doing well), Jack FM, and relative newcomer Real 92.3.

Also, only one Spanish-language station in the Top 10 for billing, in a market that is 45% Latino.

I'm impressed with KLAC and KSPN.

Dodgers mania on KLAC, more likely. Still, for an iHeart sports station to do well (I don't see iHeart having the likes of WFAN, WEEI, or WIP) and for that particular station to not have any presence on analogue FM....

 

[Michael Rivers Kramer]

Except Handel seems pretty far left not a centrist or even center left.

I read he’s a fiscal conservative and centrist. He’s only liberal on social issues.