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New slogan for HD radio - "It's Time to Upgrade!" ?

Anyone noticed this? On the HD Radio website instead of "Discover It!" under the HD Radio logo it says "It's Time to Upgrade!"

http://www.hdradio.com/

Any thoughts on that? Maybe some marketing person thinks that sounds a little more "high-tech"? Is it likely to be more effective?
 
MHB said:
Anyone noticed this? On the HD Radio website instead of "Discover It!" under the HD Radio logo it says "It's Time to Upgrade!"

http://www.hdradio.com/

Any thoughts on that? Maybe some marketing person thinks that sounds a little more "high-tech"? Is it likely to be more effective?

Wow! Since that new slogan came out, people are now lined up around the block outside my neighborhood Radio Shack to buy that Accurian HD Radio that has been collecting dust for well over a year! I hear they've decided to auction it off to the highest bidder lest violence break out.

Can anyone tell me what the iPod's "slogan" happens to be?
 
MHB said:
Anyone noticed this? On the HD Radio website instead of "Discover It!" under the HD Radio logo it says "It's Time to Upgrade!"

http://www.hdradio.com/

Any thoughts on that? Maybe some marketing person thinks that sounds a little more "high-tech"? Is it likely to be more effective?

I get something different. Puzzle pieces that tell you "what's so great about HD radio". Here they are:

(1) Affordable radios (where is the $25 HD radio? I think I can still get a $25 C-Quam from Audiocubes) FALSE CLAIM
(2) Easy to install (I'm laughing at that one, by they time you finish futzing with the antenna you are one frustrated consumer!) FALSE CLAIM
(3) More local stations (unless you consider HD-2's to be a different stations, how do they claim that) FALSE CLAIM
(4) Fresh new music (how does HD radio introduce new songs by new artists?) FALSE CLAIM
(5) More variety (I'll grant them that, one of the couple of dozen HD-2 formats actually interests me. But that is technically more) TRUE
(6) Crystal clear CD sound (oh really - 96 dB signal to noise ratio? At what harmonic distortion level with what digital artifacts?) FALSE CLAIM
(7) No fees (beyond the cost of replacing your existing radios with expense HD radios. In the average house, a great big chunk of change.) TRUE - NO SUBCRIPTION CHARGE
(8) Zip Nada free - WHAT IN THE HECK DOES THAT DOUBLESPEAK MEAN?????!!!!

8 puzzle pieces, only 2 of which are true - more variety and no subscription fees. Enough to motivate me to upgrade my fleet of radios? I think not. I have one HD radio, when I want to hear the format on HD 2 that interests me. It is probably nothing I couldn't get streaming or on satellite, leaving only one advantage: no fees. And that one goes away because of exhorbitant radio costs. $100 for a radio? Give me a break! Come back and talk to me when they are $25 at Walmart. Replacing each radio would pay for a year of satellite per radio!
 
vsa said:
MHB said:
Anyone noticed this? On the HD Radio website instead of "Discover It!" under the HD Radio logo it says "It's Time to Upgrade!"

http://www.hdradio.com/

Any thoughts on that? Maybe some marketing person thinks that sounds a little more "high-tech"? Is it likely to be more effective?

Wow! Since that new slogan came out, people are now lined up around the block outside my neighborhood Radio Shack to buy that Accurian HD Radio that has been collecting dust for well over a year! I hear they've decided to auction it off to the highest bidder lest violence break out.

Can anyone tell me what the iPod's "slogan" happens to be?

Kinda like that cabbage patch doll?
 
This new slogan is even less appealing to me.
What? Another upgrade? How many revs will this thing have?
Is the next upgrade going to require yet another new radio?
Upgrade, retrofit, new version, not backward-compatible is what such a slogan means to me.

I know this is not the meaning they intend, but as someone continually dealing with upgrading of products, that's my association
with this wording.
I've heard the iboc AMs go off HD for weeks at a time while they upgrade.
Is this the benefit they intend us to admire?
Iboc stations sure do sound good in analog while stations are in the middle of an upgrade.
WSCR AM 670 had been on iboc last week and I was worried they finally had it working, but when I came back from darkest Wisconsin
I noticed friday the 14th they are off iboc yet again in the daytime.
The only station running it now in the middle of the night here is WBBM AM 780.
 
Apparently, the new tactic by the anti folks is now to just alledge things aren't true?

How about REALITY. Like...

rbrucecarter5 said:
Puzzle pieces that tell you "what's so great about HD radio". Here they are:

(1) Affordable radios (where is the $25 HD radio? I think I can still get a $25 C-Quam from Audiocubes) FALSE CLAIM

There are no $25 radios. There are occasional $59.99 radios. I just checked "Satellite Radio" on Best Buy. A single car unit at $109. A Second car unit at $159. Everything else was pushing $300. If you're buying that $25 CQUAM radio, don't forget another $10K-$30K to equip you local AM station. That's after you convince them they should play music. :)

Compared to Satellite radios or HD prices of a year ago, they ARE affordable. TRUE.


(2) Easy to install (I'm laughing at that one, by they time you finish futzing with the antenna you are one frustrated consumer!) FALSE CLAIM

Again another wrong assumption. Many folks (Like me) brought it home. Unpacked the box. Put it on the table, attached the single plug in wire antenna and haven't messed with it. I installed one as a replacement in my car. I didin't need to install a different antenna like satellite. I didn't need to "Activate" my radio. No phone calls or website visits. You may not like it, but this one is Definitly TRUE.

(3) More local stations (unless you consider HD-2's to be a different stations, how do they claim that) FALSE CLAIM

Well let's see. They have Legal ID requirements. EAS requirements, Some run completely different programming and start and stop actual transmission during the day. If I run "Scan" with an analog radio I get 19 stops. If I use HD I get 22. These aren't additional local stations? Definitly - TRUE.

(4) Fresh new music (how does HD radio introduce new songs by new artists?) FALSE CLAIM

I believe it was RF BURNS who pointed out the "New Music" HD2 in NYC? Here locally we have a VERY obscure jazz HD2. You NEVER hear any of that stuff anywhre else. IS some of it NEW? I don't know. But it sure as heck is "FRESH" for this area. - TRUE

(5) More variety (I'll grant them that, one of the couple of dozen HD-2 formats actually interests me. But that is technically more) TRUE

Truth in Advertising. I love it. :)

(6) Crystal clear CD sound (oh really - 96 dB signal to noise ratio? At what harmonic distortion level with what digital artifacts?) FALSE CLAIM

Obviously there is no real standard for what a CD should "Sound" like. Only a tech spec. I will say that High Bitrate HD radio playing a decent recording sounds better than any Pop CD I've heard in the last 5 years. IMHO, there is CD sound on HD. Not to be confused with CD Quality sound. And the low noise floor is VERY noticable. TRUE - But oversold.

(7) No fees (beyond the cost of replacing your existing radios with expense HD radios. In the average house, a great big chunk of change.) TRUE - NO SUBCRIPTION CHARGE

Exactly right. NO FEES.

(8) Zip Nada free - WHAT IN THE HECK DOES THAT DOUBLESPEAK MEAN?????!!!!

It means - it's free. It means if you don't send in a check, they will not depermission your receiver. It means if your internet connection doesn't get paid for, it still works. It means that aside from buying the initial peice of equipment, you don't have to pay for it. There's no Double speak AT ALL. Very clearly TRUE.

8 puzzle pieces, only 2 of which are true - more variety and no subscription fees. Enough to motivate me to upgrade my fleet of radios? I think not.

Then don't replace them. You sound very angry and I'm wondering why. You have the product. You USE the product (At least occasionally). You say it provides something to you that interests you. What is the fascination about trashing it?

I'm amazed at the level of enthusiam some of you folks have for attacking this product. To each his own I guess. :)

Clouseau

I have one HD radio, when I want to hear the format on HD 2 that interests me. It is probably nothing I couldn't get streaming or on satellite, leaving only one advantage: no fees. And that one goes away because of exhorbitant radio costs. $100 for a radio? Give me a break! Come back and talk to me when they are $25 at Walmart. Replacing each radio would pay for a year of satellite per radio!
 
"Time to upgrade?" Isn't that what the FCC is basically telling the public about DTV? Now I have to worry about upgrading all my radios, including the one in my car, too?

The timing for this call to 'upgrade' to HD Radio couldn't be worse. In fact, the slogan hints at the idea that some day soon all our radios will be obsolete thus creating a false fear factor.

C5
 
Actually the "It's time to upgrade" call is really for the HD Radio faithful.

The very early adopters got a radio that didn't tune "stations between stations", the second generation HD-R doesn't have conditional access, so now it is time to upgrade to the third generation.

Can't wait to see what the 4th, 5th and... generation HD Radios will bring.

C5
 
rbrucecarter5 said:
(7) No fees (beyond the cost of replacing your existing radios with expense HD radios. In the average house, a great big chunk of change.) TRUE - NO SUBCRIPTION CHARGE

Not yet. The talk about subscriber based programming. 30/70 that it gets to that point before it is dead.
 
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