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New Slogan for KISS?

N

nhradioguy

Guest
Rumor has it that KISS 108 and the other CC CHR's are dropping there #1 Hit Music Station slogan and going for much simpler imaging and straight forward slogans... is this the end of stellar, in your face, classic CHR imaging? Will we no longer be hearing the 15 second legal ID's with website and HD digital and just "KISS 108, WXKS-FM MEDFORD/BOSTON"? Thoughts?
 
I dont know I dont get that if it's true, why it would be company wide. Personally i like the in your face thing for CHR, I mean how do you beat imaging like "broadcasting from the top of the Empire state building, NY's number one hit music station,..Z100"..I mean it's timeless. KIss's imaging has always been timeless too, as much as trends may change, number one hits always exist. I dont think I Buy that rumor NH!.
 
Nik, I think the basis behind it is that if you keep saying you're #1, #1, #1 all the time... it gets to a point where the audience just doesn't care anymore. I think that point has now come, I believe CC wants to make it more "pleasing" to the audience... and not for industry guys like us! Only time will tell, but I have a feeling the change is coming, it may be a gradual change... but it's coming! ;D
 
nhradioguy said:
Nik, I think the basis behind it is that if you keep saying you're #1, #1, #1 all the time... it gets to a point where the audience just doesn't care anymore. I think that point has now come, I believe CC wants to make it more "pleasing" to the audience... and not for industry guys like us! Only time will tell, but I have a feeling the change is coming, it may be a gradual change... but it's coming! ;D
NH I see that rationale only my SENSE IS ( and any chr folk PLEASE feel free to correct me if I am incorrect) that CHR audiences tend to be less cynical and less likely to question a station's claims about that sort of thing. Rock audiences per se are immediately suspect of any claims a station makes whereas CHR audience seem a bit more likely to go with the flow since they're essentially trianed to regurgitate the imaging slogan. Whenever a chr contest is done and the caller is asked "whose Boston's number one hit music station" for the most part they're pretty familliar with the claim and the way the routine goes so they scream out "Kiss 108". OR if it's Jamn when the jock says "Whose Boston's number one for Blazin hip hop and R & B" (which is a lot for a listener to digest but they can recite that slogan word for word) they HOLLA BACK "Jamn 94.5". My thought is that this auudience would tend to think: "ok they say they're Boston's number one hit music station, I guess they're Boston's number one hit music station" whereas rock audiences immediately challange any claim of superiority made. Am I incorrect?.
 
ChitChatJF - it was humour for the over 40 setBoston's Progressive Disco! Boston's Progressive Talk! But I think it could still work!anachronismn 1: something located at a time when it could not have existed or occurred [syn: mistiming, misdating] 2: an artifact that belongs to another time 3: a person who seems to be displaced in time; who belongs to another age
 
Nik, I agree with you 100% about CHR imaging and people being able to associate Boston's #1 Hit Music Station with KISS 108, and you're right most of the listening audience will agree with that, further... I have always thought that those kind of slogans sound great anyway... I think it would be a shame if/when they change it! I just heard that rumor a few days ago... and was checking to see if anyone had heard any different... time will tell! Thanks for insight.. and again, I agree with ya bro :)
 
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