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New sound of 102.3 The River

W

wild949austin

I am starting to like the sound of 102.3 The River.

It has good music from top AC artist with an occasional Christian song or two every hour. Plus I like the personalities currently on air, especially Roxanne. Now, I am not a christian person, but I like the hybrid format. If The River ever became a Hot AC station, I would listen. To me, it seems like 102.3 is leaning more and more Hot AC every day.

The bad thing is I wish it had a stronger signal, or a higher tower. A HAAT at 209 meters seems a little low for a station around here.

But anyways, good job KPEZ. You are currently beating Mix in the ratings.

Honestly, I'd rather listen to 102.3 The River than Mix 94.7 right now. Sorry KAMX.
 
This hybrid will have lyric issues. I heard them play "I Will Survive" which doesn't exactly extol traditional family values.
 
Also heard Beyonce's 'Irreplaceable' on the station a few weeks ago...I thought that was interesting as well.

Any thoughts on station's long-term prospects, with the impending move to 105.9?
 
I have an Internet station that is the same format, but 102.3 The River is playing a ton of songs that I wouldn't play due to lyrical issues, such as The Script's "Breakeven", Gavin Rossdale's "Love Remains the Same", John Mayer's "Heartbreak Warfare", The Fray's "Never Say Never", and Lady Antebellum's "I Run to You" - and those are just the ones I quickly identified out of their Top 100 on Yes.com.

Ironically, Louisville had a Salem-owned Contemporary Christian station called "105.9 The River" (now owned by WAY-FM Media Group with the calls WAYI) who used "Safe for the Whole Family" as their positioning statement. WRVI would actually run spots on air to remind you that "Safe for the Whole Family" was a registered trademark of Salem. The on-air presentation of Austin's River sounds very similar to Louisville's former River.
 
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