WhatDoIKnow said:
Speak for yourself, xenophobe.
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Speak for yourself, xenophobe.
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pablito305
Guest
I am wondering how El Patrón will survive, not because of the format as I have friends who are enjoying it very much, but I have not heard any adverts at all. Only the announcement of freq and station name every 15 minutes. And a look to website gives no details or local content. Just curious.
pablito305 said:
I believe they said they were running commercial free for a short period - but I could be wrong.
It will be interesting to see if CC can make two Spanish-language stations work in the marketplace and how well they bill over a long period of time.
However, what continues to bother me is the racist overtones from people - which happens a lot in markets where the large Hispanic growth will bring Spanish language radio into a marketplace for the first time.
David correctly stated that Spanish is a language and not a format. And it just amazes me how many people will deem the CC move stupid because it's not a format they listen to...
Open up your minds and think like a business person. If I owned a radio station, I would put on the best format - REGARDLESS of format or language.
Open up your minds and think like a business person. If I owned a radio station, I would put on the best format - REGARDLESS of format or language.
O.K. You Win. But when All of Atlanta's Am's and Fm's are catering to Hispanic listeners,
What would you say then? Can't wait... Its coming..
O.K. You Win. But when All of Atlanta's Am's and Fm's are catering to Hispanic listeners,
What would you say then? Can't wait... Its coming..
subtle always works...
S
SalesWeasel
Guest
Radioresearcher said:
Of course. Since when have big businesses cared what Americans think, anyway? Clear Channel, the beacon of Conservative talk radio and arch-supporters of Mr. Bush...hey, they even created the fake pro-war rallies a few years ago...has slapped all their Rush listeners (the fat drug addict, not the band) in their collective faces by putting this dog turd format on the air.
SalesWeasel said:
Why is it a dog turd format. With a Hispanic pop of 8.3% - and no full signal Regional Mexican station - isn't it possible it could be a 3 or 4 share (or more station)? It could possibly be the highest rated station in the cluster...
SalesWeasel said:
Big business always cares, as there are very few fields where there is not competiton and where the consumer has no choices. So, to sell products and services, businesses try to cater to what the public wants while at the same time trying to make a profit... which in our system is the way it works. Take away the profit motive and you get Ladas and Moskviches... and a virtual monopoly.
RandomGuy6 said:
Clear has changed about 30 stations to Spanish in the last 18 months. They have hired the former manager of WSKQ NY / CEO of Mega Communications to run the Hispanic division, and also have hired the former GM and PD of KLAX in LA to supervise Mexican targeted formats. They have a decent infrastructure.
As to "dictat(ing)" nobody dictates what anyone listens to. It is a choice. If they do it well, they get listeners. Otherwise....
And if you do a little research, you can definitely find out what different groups want on the radio.
Radioresearcher said:
Yes, you are right. They said to the trades that they are running commercial free through the first week of December, and then they will debut a staff and whatever. So no commercials for a while. Perhaps the poster is unaware that launches these days are often accompanied by as much as several months of commercial free music. It is a promotional expense, and since sales on an unrated station are pretty much "give away rates" (I love the term "Pioneer Advertiser") you don't lose much in transactional markets.
The market seems to be over 60% Spanish dominant, meaning about 5% of Atlanta is Spanish dominant. Since Hispanics listen about 25% more than non-Hispanic whites, that means that there could be as much as a total of 6.2 shares for Spanish there. I give Viva a 2.2 level and Patron a 3.5. The rest goes to the Spanish religious and AM ground clutter stations.
Hey David,
I wish you would quit using your usual "Spanish is a language Not a format" reply. 15 hispanic or whatever is politically correct to call them stations is nothing more than overkill. I, personally am sick and tired of going into department, grocery stores and the like and looking for a bit of customer service from the clerk on the floor and the reply that I get is " No speak English ".
When my Great Grandparents immigrated from the countries of Greece, Germany and Italy the assimilated into American society and embraced the American way of life and spoke the English language. Also, In my secular career it is a crying shame when clientele comes in to do business becuase it is assumed that every business should have someone that speaks spanish.
I wish you would quit using your usual "Spanish is a language Not a format" reply. 15 hispanic or whatever is politically correct to call them stations is nothing more than overkill. I, personally am sick and tired of going into department, grocery stores and the like and looking for a bit of customer service from the clerk on the floor and the reply that I get is " No speak English ".
When my Great Grandparents immigrated from the countries of Greece, Germany and Italy the assimilated into American society and embraced the American way of life and spoke the English language. Also, In my secular career it is a crying shame when clientele comes in to do business becuase it is assumed that every business should have someone that speaks spanish.
Way to go Clear Channel and Atlanta. I am glad to see the radio spectrum down there embracing the diversity of the community. Now if Charlotte would only get something similar.
For those of you worried about every station in the market turning into a Spanish speaking format, quit whining! It ain't going to happen! Take a look at the station listings in Miami, Houston, San Antonio, Los Angeles or any other market where the Hispanic community has been strong for years. Those markets have no more than five FM's with Spanish formats and among a majority of English stations. Some of these markets have well over a 60% Hispanic population in their towns yet the spectrum doesn't reflect it.
As mentioned earlier, the older generation of Latinos will tend to stick to their language and their music while thier kids will be more open and take to the pop, rock and R&B our native kids listen to. Heck, in return, some of our kids are beginning to dig the reggaeton and other spanish pop as well. Nothing wrong with that.
The ratings and the ad dollars will reflect it as well. As for the Spanish AM's, a Spanish religious or Spanish talk/sports may be around the corner, or perhaps a Korean or Vietnameese format might sign on. Atlanta has quite a few of those too, right?
For those of you worried about every station in the market turning into a Spanish speaking format, quit whining! It ain't going to happen! Take a look at the station listings in Miami, Houston, San Antonio, Los Angeles or any other market where the Hispanic community has been strong for years. Those markets have no more than five FM's with Spanish formats and among a majority of English stations. Some of these markets have well over a 60% Hispanic population in their towns yet the spectrum doesn't reflect it.
As mentioned earlier, the older generation of Latinos will tend to stick to their language and their music while thier kids will be more open and take to the pop, rock and R&B our native kids listen to. Heck, in return, some of our kids are beginning to dig the reggaeton and other spanish pop as well. Nothing wrong with that.
The ratings and the ad dollars will reflect it as well. As for the Spanish AM's, a Spanish religious or Spanish talk/sports may be around the corner, or perhaps a Korean or Vietnameese format might sign on. Atlanta has quite a few of those too, right?
The danimal said:
LA has 96.3, 98.3, 97.5, 97.9, 94.3 in the OC and 94.3 in San Fernando, 105.5, 101.9, 103.9, 107.1, 96.7 and 107.5, all FMs and all in Spanish. That is 12 stations in Spanish on FM.
Except in the Caribbean-origin markets(Miami, NY), Spanish n/t does not work. All sports does not work anywhere.
frdeaconjosephz said:
However, the only "Spanish" stations are in Spain. Spanish language formats are more in number than English language ones, so the language itslef is no more a format than "English" is a format. "Hispanic" means more than stations in the Spanish language. There are many stations that cater to Hispanics, form WKTU in NY to KPWR in LA that are all in English, but which have mostly Hispanic cume. An Hispanic targeted station reaches Hispanics in whichever langauge the target speaks... a Spanish langauge station programs to Hispanics who are Spanish dominant, a subset of all Hispanics.
I got used, when a kid, to getting on busses in Cleveland where I was the only English spaker. But my parents explained to me that the first generation of Italians or Poles or Greeks or Czechs did not learn much English, while the children did, and that this had always been the way with mimmigrants.
If you live in a significantly Hispanic area, and don't want Hispanics to patronize your business, don't Speak Spanish. If you want more business, consider having Spanish speakers to be an investment in expanding your clientele. My dad learned Italian (we are of Irish/Celt heritage) so he could do business with the Italian community. He understood, as you obviously don't, that first generation immigrants spend most of their time working, not in language school. It's the second generation that assimilates.
I stand corrected on the LA front. There are indeed a lot more stations there with Spanich speaking programming. But my point to the anti-spanish posters is that there are plenty of English stations in LA, and other markets, as well. Surely, you will find a station you like when travelling in those cities. if you don't like Spanish radio, don't listen to it, buit quit complaining when a station owner decides there is a market for that type of format in Atlanta, or anywhere else for that matter.
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