Hi there,
I'm new here and just want to inquire about something and gauge possible interest.
Having seen the success of the Contemporary Christian and related formats in serving a niche of the radio market, I have thought about the possibility that there may be a market for a broader "spirituality" music format. It seems to me the aforementioned Christian formats primarily serve evangelical Christians and overall the more culturally "conservative" Christians, and that there may be a market niche for a broader spectrum of potential listeners, such as the "spiritual but not religious" people, mainline Christians, New Age/New Thought people, and some from other religious traditions. By some measures, this could be as much as 35% of the US population.
I think it would be possible to create a broad spirituality music format with material from the popular music of the last several decades, some modern folk and New Age, maybe some world music, and, yes, some contemporary Christian music. I mainly want to hear from people who are interested in this concept and would like to explore further. I have no interest in debates about the merits of Christian vs. non-Christian spirituality or arguments that only Christian spirituality is genuine or liberal vs. conservative theological debates. Sorry, but I'm not going there.
If you have some thoughts about the prospects for success of such a format or how it could be developed, I'd be glad to discuss.
I'm new here and just want to inquire about something and gauge possible interest.
Having seen the success of the Contemporary Christian and related formats in serving a niche of the radio market, I have thought about the possibility that there may be a market for a broader "spirituality" music format. It seems to me the aforementioned Christian formats primarily serve evangelical Christians and overall the more culturally "conservative" Christians, and that there may be a market niche for a broader spectrum of potential listeners, such as the "spiritual but not religious" people, mainline Christians, New Age/New Thought people, and some from other religious traditions. By some measures, this could be as much as 35% of the US population.
I think it would be possible to create a broad spirituality music format with material from the popular music of the last several decades, some modern folk and New Age, maybe some world music, and, yes, some contemporary Christian music. I mainly want to hear from people who are interested in this concept and would like to explore further. I have no interest in debates about the merits of Christian vs. non-Christian spirituality or arguments that only Christian spirituality is genuine or liberal vs. conservative theological debates. Sorry, but I'm not going there.
If you have some thoughts about the prospects for success of such a format or how it could be developed, I'd be glad to discuss.