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New Sports Station Coming To DFW

W

weilr668

Bye bye Eagle.

Interesting move by iHeart.

radioinsight.com

Report: KEGL To Flip To Sports/Hot Talk - RadioInsight

Sports Illustrated’s Richie Whitt is reporting that iHeartMedia Rock “97.1 The Eagle” KEGL Fort Worth/Dallas will flip to Sports as soon as Friday, September 30. The station will rebrand as “97.1 The Freak” confirming what we first reported earlier this week in our Domain Insight report. Current...
radioinsight.com radioinsight.com
 
Will the "P1's" of The Ticket resent Rhyner for coming out of retirement and going to 97.1??

I'm watching a lot of conversations, and no one has brought that up.

If you are IN the market - if you are IN THE MARKET, what is your opinion?
 
Rudy Fitzneris said:
Will the "P1's" of The Ticket resent Rhyner for coming out of retirement and going to 97.1??

I'm watching a lot of conversations, and no one has brought that up.

If you are IN the market - if you are IN THE MARKET, what is your opinion?
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some may and some may not. His fans may follow him, but in the end if 97.1 is not entertaining then they wont listen.
 
If the report is true, then some time later today 97.1 should be going into stunting mode.
 
Marcos_C said:
You do know that some stations change from one format to another without stunting, right?
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That maybe true, but if you gonna jump into hot/sports talk with the creator of your soon to be top competitor then you gonna make some noise!!!
 
salemjedi54 said:
That maybe true, but if you gonna jump into hot/sports talk with the creator of your soon to be top competitor then you gonna make some noise!!!
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Stunts worked when radios had a tuning dial and listeners "found" something interesting while "dialing" up to band.

Stunts are only useful to drive former listeners away. Any chance that they might also like the new format is destroyed.
 
DavidEduardo said:
Stunts worked when radios had a tuning dial and listeners "found" something interesting while "dialing" up to band.

Stunts are only useful to drive former listeners away. Any chance that they might also like the new format is destroyed.
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(n)
 
What WCKG did was gradually phase the rock music out as the talk hosts gradually took over all the air time. Sometimes rock would fill time on the weekends. I could see that happening to KEGL, where the music just gradually fades away.
 
KEGL is playing snippets from “Get Your Freak by Missy Elliot after the hourly ID. They’ve been doing that the last couple days. That could be a stunt depending on your definition. It wouldn’t surprise me if KEGL plays that song on loop through the weekend and launches the Freak on Monday.
 
I also heard the piece of "Get Ur Freak On" after the hourly ID. I've thought of that snippet as a sign of things to come. However, I wonder what the listeners who are unaware of the upcoming format change are thinking when they hear that snippet of a hip hop song on a rock station.
 
No snippet of "Get Ur Freak On" after the legal ID this hour, so I guess it is played sporadically.


EDIT: The station played the snippet later in the hour, at 6:24 pm.
 
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Jay S said:
KEGL is playing snippets from “Get Your Freak by Missy Elliot after the hourly ID. They’ve been doing that the last couple days. That could be a stunt depending on your definition. It wouldn’t surprise me if KEGL plays that song on loop through the weekend and launches the Freak on Monday.
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Bingo! That's exactly what I'm thinking. How often do a new format launches on a Friday? A stunt draws the interest of a "non-radio" person who doesn't know what is going on. They will keep checking that said frequency. Like a soap opera back in the day that had a cliff hanger to make you watch the next day to see what happens next.
 
neosolbrudda said:
Bingo! That's exactly what I'm thinking. How often do a new format launches on a Friday?
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I know of one. I switched from Beautiful Music WSRA to all-salsa WZNT at 6 PM on a Friday afternoon. We went silent for an hour, and then launched the new format. For the next two days we ran 300 GRPs on each of the three major TV stations plus a 100 showing with a "full bus" buy.

Another: At Emmis, we launched Mega 98.3 on a Friday around 11 AM.

Neither did any stunting. Both were #1 in their first month.
neosolbrudda said:
A stunt draws the interest of a "non-radio" person who doesn't know what is going on. They will keep checking that said frequency. Like a soap opera back in the day that had a cliff hanger to make you watch the next day to see what happens next.
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People like that do not exist any more. Radio's don't have mechanical dials where a listener may "tune" up and down the dial looking for something. They have presets and only look elsewhere due to outside promotion or word of mouth.
 
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