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New St. Louis Talker With A Programming Mix

O

OldAkronite

The St. Louis Post Dispatch reports on the flip of sports KRFT/1190 to talk tomorrow (3/15):

http://www.stltoday.com/stltoday/en...571310023C377?OpenDocument&highlight=2,"KRFT"

The station's syndicated hosts are from truly all over the talk radio spectrum. From Westwood One's Don Imus and Cox/Jones' Neal Boortz in mornings, to Air America's Al Franken in early afternoons, to urban-leaning sports talkers "The 2 Live Stews" in afternoon drive, and financial/advice shows (Dave Ramsey, Clark Howard) after that. Talk about your talk radio scheduling whiplash!

The "Stews", by the way, originate at KRFT's sister station in Atlanta, Big League Broadcasting sports WQXI/790. "Big League" also operates St. Louis sports talker KFNS/590 - KFNS-FM/100.7, and had been operating KRFT as a sports overflow station to KFNS.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Not sure I'd envy them trying to compete as the third talker behind KTRS and KMOX, both of which are formidable.<P ID="signature">______________
"Your right to know supersedes your right to exist"..Gary Burbank</P>
 
Sounds like it's destined to be what we used to call a critically acclaimed 1.0 share.

> The St. Louis Post Dispatch reports on the flip of sports
> KRFT/1190 to talk tomorrow (3/15):
>
http://www.stltoday.com/stltoday/entertainment/stories.nsf/tvradio/story/D649206240> 70A89B862571310023C377?OpenDocument&highlight=2%2C%22KRFT%22
>
>
 
Maybe KTRS-550 is going to go all-sports, now that they have the Cards.
 
In a way, it sounds like a midwest version of KGO except the spectrum is way wider...did the discussion of any local programming come up?



> The St. Louis Post Dispatch reports on the flip of sports
> KRFT/1190 to talk tomorrow (3/15):
>
http://www.stltoday.com/stltoday/entertainment/stories.nsf/tvradio/story/D649206240> 70A89B862571310023C377?OpenDocument&highlight=2%2C%22KRFT%22
>
>
> The station's syndicated hosts are from truly all over the
> talk radio spectrum. From Westwood One's Don Imus and
> Cox/Jones' Neal Boortz in mornings, to Air America's Al
> Franken in early afternoons, to urban-leaning sports talkers
> "The 2 Live Stews" in afternoon drive, and financial/advice
> shows (Dave Ramsey, Clark Howard) after that. Talk about
> your talk radio scheduling whiplash!
>
> The "Stews", by the way, originate at KRFT's sister station
> in Atlanta, Big League Broadcasting sports WQXI/790. "Big
> League" also operates St. Louis sports talker KFNS/590 -
> KFNS-FM/100.7, and had been operating KRFT as a sports
> overflow station to KFNS.
>
> -OA
>
 
Kind of doubt it, they've just made several changes to "young up" the format.<P ID="signature">______________
"Your right to know supersedes your right to exist"..Gary Burbank</P>
 
> In a way, it sounds like a midwest version of KGO except the
> spectrum is way wider...did the discussion of any local
> programming come up?

On that signal? Probably not.

It's actually not awful daytime (10KW), but drops to 22 WATTS at night.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
> Kind of doubt it, they've just made several changes to
> "young up" the format.

And as far as an "opening" goes...KRFT was the second-tier sports talker to big brother KFNS/590-100.7. KTRS basically is not affected by it.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
> > In a way, it sounds like a midwest version of KGO except
> the
> > spectrum is way wider...did the discussion of any local
> > programming come up?
>
> On that signal? Probably not.
>
> It's actually not awful daytime (10KW), but drops to 22
> WATTS at night.
>
> -OA
>
Thanks for the update..one more...any idea as to why Imus in the AM drive?
 
> Thanks for the update..one more...any idea as to why Imus in
> the AM drive?

Westwood One had a good sales rep? :D

-OA <P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
> > Thanks for the update..one more...any idea as to why Imus
> in
> > the AM drive?
>
> Westwood One had a good sales rep? :D

Yes, and although now long gone, Imus used to be on KFTK and perhaps did better than one could expect another syndicated morning show to do. Besides, WW1 is practically giving away Imus these days, including 2 or 3 stations where he's free by clearing a few hours of another show at night or one of their newscasts.

97.1's format (and the market apparently) calls for local morning talk; the station has gotten away from all hot/lifestyle talk to do strictly conservative issues, cited by the recent scaling back and now cancellation of John and Jeff overnights.
 
> Maybe KTRS-550 is going to go all-sports, now that they have
> the Cards.

If that were to happen, I'd hope to see 1190 with a better schedule than this pitch-hitter rubbish.

All-out libtalk would be fine, but for a small chain, the signal seems suited for financial talk or something of the sort that would be trafficked mainly by day and could be brokered. How they plan to sell spots on this station is beyond me. I guess it'll end up in the KFNS post-sales pitch 99-cent bin... "add ten spots on 1190 to your order for just a buck... you never know what you'll find this time!"
 
> Sounds like it's destined to be what we used to call a
> critically acclaimed 1.0 share.

KRFT didn't even show up doing Sporting News Network. A 1.0 share would be a winner.
 
> In a way, it sounds like a midwest version of KGO except the
> spectrum is way wider...did the discussion of any local
> programming come up?

I heard local Traffic and Weather reports four times an hour in drive time. Local Newscasts at the top and bottom of each hour.

No shows originating from St. Louis though.
 
> Not sure I'd envy them trying to compete as the third talker
> behind KTRS and KMOX, both of which are formidable.

I disagree. KTRS could have been formidable, but their new lineup is sub-par, with the exception of The Large Morning Show in the Afternoon, and even that seems to be losing it's luster.

While I don't see KRFT soaring up the ratings, I do think they picked the perfect time to launch another talker.
 
> KRFT didn't even show up doing Sporting News Network. A 1.0
> share would be a winner.

It's just an expression. There are some things you can't overcome with a format change. The coverage contour stays the same.
 
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