New station --- 93 Jamz!

[itburnswhenipee]

Problem: An underperforming Classic Hits station (DAVE FM), in an overcrowded format, trying to share a 1.7 slice of the Arbitron pie with 96 Rock and 97.1 FM.

Solution: 93 Jamz, an Urban Hits station serving the Urban male 35+ population which, incredibly, has no radio station in the Atlanta metro (Kiss 104 targets females, Hot 107.9 targets kids, V103 dayparts but is too top heavy with estrogen-laden ballads). So, 93 Jamz would "protect" V103's upper flank, and would totally dominate the 35+ Urban males who want to hear "Old Skool Jamz." Tom Joyner hosts mornings, while the rest of the station is automated (low overhead, with high revenue potential for Infinity). Here's a sample hour of "93 Jamz, Taking You Back In The Day, with your Old Skool Jamz....":

Love Come Down Evelyn Champagne King (1980s)
Aint No Stopping Us Now McFadden and Whitehead (1970s)
Super Freak Rick James (1980s)
She's A Bad Mama Jama Carl Carlton (1980s)
Finally Cece Penniston (1990s)
Jam On It Newcleus (1980s)
Good Times Chic (1970s)
In My House Mary Jane Girls (1980s)
Show Me Love Robin S (1990s)
Everybody Black Box (1990s)
Let It Whip Dazz Band (1980s)
Things That Make You... C & C Music Factory (1990s)
Lover Girl Tina Marie (1980s)


93 Jamz, with an "oh wow" factor guaranteed to make you bounce to the beat.... ;D

 

[BDBopper]

Sounds very interesting and something that would work and match well with the Falcons. What about a classic R&^B and Soul show on the weekends like Kiss 104 does? I love that show!

 

[the golden boy]

Doesn't sound like a bad station to me, but it would seem to me that this station would target women rather than men..

 

[ShawtyBlack_ATL]

Problem: An underperforming Classic Hits station (DAVE FM), in an overcrowded format, trying to share a 1.7 slice of the Arbitron pie with 96 Rock and 97.1 FM.

Solution: 93 Jamz, an Urban Hits station serving the Urban male 35+ population which, incredibly, has no radio station in the Atlanta metro (Kiss 104 targets females, Hot 107.9 targets kids, V103 dayparts but is too top heavy with estrogen-laden ballads). So, 93 Jamz would "protect" V103's upper flank, and would totally dominate the 35+ Urban males who want to hear "Old Skool Jamz." Tom Joyner hosts mornings, while the rest of the station is automated (low overhead, with high revenue potential for Infinity). Here's a sample hour of "93 Jamz, Taking You Back In The Day, with your Old Skool Jamz....":

I could see DAVE FM going Urban AC to combo with V103, but I don't know how well that'll work. The format hole in the Urban arena is "Old School Hip-Hop." Most Urban AC stations cater to R&B music from the 70s, 80s, 90s and today (KISS 104.1 and 102.5 WR&B). Mainstream Urban stations cater to todays R&B and Hip-Hop crowd, while no one caters to Old School Hip-Hop like RUN DMC, Salt-N-Peppa, MC Lyte, LL Cool J and etc. I thought 97.1 JAMZ would've been the answer to the fomrat hole, but we all seen what happened with that.

 

[littlejohn]

Habla espanol??

 

[RoddyFreeman]

If 92.9 went urban AC, it could put Kiss out of business based on 92.9's superior signal. I'm wondering if CBS would make that change, though, because such a station probably would cannibalize the older end of V-103. But that would be one hell of a combo.

 

[itburnswhenipee]

I'd have to respectfully disagree on this. A female targeted Urban AC would play Anita Baker, Toni Braxton, Erykah Badu, Alicia Keys, and other artists who sing ballads and love songs. 93 Jamz would hit those older Urban males who want to JAM with songs from their youth (1970's, 1980s, and 1990s)

In a market with a 30 percent African-American metro (higher than 50 percent in the city of Atlanta), it's amazing that there is not one single radio station that serves the older (ahem) Urban male.

CBS-Infinity could make a lot of money with this format, and could "protect" V103 from other stations trying to attack the upper end Urban demo.

Doesn't sound like a bad station to me, but it would seem to me that this station would target women rather than men..

 

[BIGSTICK]

That sounds great to me. I am 46, and love that type of format. Z93 use to be dance for a few months in the mod 80's.
DAVE just bites so bad. I hate it.

 

[traficstud]

Re: New station --- NEWSRADIO 93

An all news format needs to go on DAVE. With Cox trying to always go after V, time for CBS to go back at them. CBS has all the resources to pull it off without too much expense. WHy not try it.

 

[itburnswhenipee]

An All-News format on FM sounds intriguing.

However, the biggest obstacle---and the biggest reason why CBS would never do it---is money. The All-News format is by far the most labor intensive format and by far the most expensive. You would need to hire producers, reporters, anchors, desk assistants, managers, and other personnel. The only way to get around this would be simply to run audio of CNN Headline News the way WCNN AM did before it became Sports----and this type of automated news format would never compete with WSB AM.


--------------------------------------------------------------------------------
An all news format needs to go on DAVE. With Cox trying to always go after V, time for CBS to go back at them. CBS has all the resources to pull it off without too much expense. WHy not try it.

 

[The Writings on the Wall]

I'd have to respectfully disagree on this. A female targeted Urban AC would play Anita Baker, Toni Braxton, Erykah Badu, Alicia Keys, and other artists who sing ballads and love songs. 93 Jamz would hit those older Urban males who want to JAM with songs from their youth (1970's, 1980s, and 1990s)

In a market with a 30 percent African-American metro (higher than 50 percent in the city of Atlanta), it's amazing that there is not one single radio station that serves the older (ahem) Urban male.

CBS-Infinity could make a lot of money with this format, and could "protect" V103 from other stations trying to attack the upper end Urban demo.

Doesn't sound like a bad station to me, but it would seem to me that this station would target women rather than men..

The reason why CBS won't do this is the same reason why they won't add a sister station to WPGC-FM in DC. That reason is both stations are money-making monsters. "If it ain't broke, then don't fix it".