New station at 90.5

[OKCRadioGuy]

A new station on 90.5, KFXU in Chickasha, will "launch" tomarrow morning at 9am as Studio 90 - 5, according to the what I heard on the air on that station. Until then they are running Harry Bellefonte's 'Day-O' over and over again. This "non-comm" station is owned by some of the same principle owners of 92.1 KFXI under the name of the Sister Sherry Lynn foundation.

http://www.radio-locator.com/cgi-bin/finder?call=KFXU&sr=Y&s=C

 

[Watercooler]

Oh yeah Ken Austin's wife, watch out keep your "Children" away from that station if you know what I mean

 

[OKCRadioGuy]

Appearently it's a music-'till-your-dead format. I bet it'll be a big hit at the retirement homes in that area. I can just imagine who the underwriters will be. I bet they'll have an easy sell to funeral homes, retirement villages, and medical services. Otherwise, who else wants 80 year olds that are attracted to Frank Sinatra and Rosemary Clooney?

 

[bchristi]

People greatly underestimate this format. If done right, it can sell with the affluent as well as the elderly, much in the way that classical and jazz does.

 

[OKCRadioGuy]

In the market that the new 90.5 is going into it's hard to belive there would be enough of the non-old folks that like the format to make it work.