New station: Highway 1 Radio

Signal Geek · Sep 7, 2020

New station debuted on KOIT 96.5 HD2 and 98.5 KUFX HD2. Bonneville's director of programming operations says they're trying a different form of alternative rock:

https://www.sfgate.com/sf-culture/article/New-Bay-Area-radio-station-Highway-1-KFOG-SF-15540998.php

Y2kTheNewOldies · Sep 7, 2020

http://player.listenlive.co/64551/en

Here is the official site for Highway 1 Radio. I know in the SF gate article the people managing the Highway 1 article cited inspiration from the old KFOG in their Hey days.

RadioJunkieMike · Sep 8, 2020

"a different form of alternative rock"? Uh, it's Triple-A, essentially.

adradio · Sep 8, 2020

I do enjoy 98.5 HD2 when I'm driving around, as I miss KFOG. Question: What is the business model for these HD2 stations? Is there a path to make money or help make money for the conglomerate? They attract a tiny audience, have virtually no advertising. I'm surprised these HD2 stations still exist.

TheBigA · Sep 8, 2020

adradio said:
What is the business model for these HD2 stations? Is there a path to make money or help make money for the conglomerate?

The only path I know is attach a translator. The online stream will cost them a few thousand a month. No real revenue unless they can get over 50K subscribers.

1069_KIFR · Sep 9, 2020

It's a subscription service?

TheBigA · Sep 9, 2020

1069_KIFR said:
It's a subscription service?

No but the streaming platform carries advertising.

CaliRadioFan · Sep 10, 2020

Looks like Bonneville may have an acutual stake in the Radio.Com App, throwing in with Entercom to compeate with the IHeart App and adding their HD2 stations into the mix.

TheBigA · Sep 10, 2020

CaliRadioFan said:
Looks like Bonneville may have an acutual stake in the Radio.Com App, throwing in with Entercom to compeate with the IHeart App and adding their HD2 stations into the mix.

That's correct. There was a press release about their collaboration last year:

February 22, 2019 – Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., announced content distribution partnerships with Cox Radio and Bonneville.