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New station in Tuscaloosa, but who's the source?

tomservo

tomservo

I just got wind that there was a bit of a translator shuffle in Tuscaloosa in January. 1280 WMXB has moved off of 96.9 to 107.3, still as urban AC "Mix 107.3". 96.9 went back to relaying WUAL according to the last filing. BUT just last week a Facebook page popped up for the 96.9 translator, and it appears to be an AC or variety hits type format going as "96.9 MYfm". The website listed on the Facebook page is not active, it just redirects to the iHeart Radio streaming website.

I don't think WUAL would by carrying this on an HD subchannel, but don't seem to have any info who else it could be. iHeart owns 98 TXT and 941 ZBQ, so I wager it's one of them. Anyone in the area with an HD radio can find out?
 
The station ID mentions WACT Tuscaloosa, along with the the translator call sign of W245BR.
 
Just checked AM 1420. It is simulcasting "96.9MyFM" on the IHeart Radio app.
 
Scratch that thought. Just discovered, on Radio Insight, that Hallelujah 1420 is no more.

Dan <><
 
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tomservo said:
It wouldn't surprise me that this is the case with My, but Magic 96.5 using canned music and hosts is slightly disappointing.
Click to expand...

I know that Magic is using canned product on weekends, and I'm pretty sure they're doing it in middays. It's amazing just how far this station has fallen. It used to be one of the best programmed stations in the Birmingham market.
 
Charles35080 said:
I know that Magic is using canned product on weekends, and I'm pretty sure they're doing it in middays. It's amazing just how far this station has fallen. It used to be one of the best programmed stations in the Birmingham market.
Click to expand...

I shouldn't care about the station since it's not my desired format and I don't live there anymore, but Magic 96 was actually one of those stations that sparked my interest in broadcast radio at an early age. I was a kid in Tuscaloosa and didn't even know anything about stations from Birmingham or elsewhere. I guess whatever little kid toy radios I might have had only picked up local stuff like 95.7 or 92.9 on FM.

Riding with my father to some store one weekend, he mentioned that "there's a new radio station called Magic 96" and wanted to see if we could pick it up. Of course it came in crystal clear and the music was amendable to his tastes back then, so we listened to it for a while. It surprised me that a station from "all the way up in Birmingham" could be received in Tuscaloosa. I think that later I also did the same thing with TV when WCAJ 68 signed on for the first time. Those two little inconsequential reception events eventually led to an interest in shortwave, but I came back around to FM and AM DX later.
 
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