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New station In Windsor

Anyone have any idea when Blackburn radio will launch "95.9 The Wolf" CJWF? They approved it way back in May 2008, and so far there is nothing on that signal.
 
Rumor has it it will be along time before they even begin testing. For one they have not even built the studio for the station. also they haven't even bought the equipment for it either. It seems all focus for Blackburn is with their newly approved 98.1 signal in London. http://www.981freefm.ca They already have a logo, website and all. I don't know if they are testing or not. But with Windsor "the automotive capitol of Canada" and the way the economy is now........... :-\
I think is a big mistake for a Country format, a HUGE MISTAKE! Blackburn should of made it a CHR, like the new "90.3 amp radio" in Calgary. or a soft AC station. There is TOO MUCH COUNTRY in or near this market! Lets see we got: Country 92.7 CJSP out of Leamington which gets a pretty decent signal in Windsor, except Downtown. 99.5 WYCD, 99.9 WKKO Toledo, 106.7 The Fox, and am 630 CFCO Chatham. This is not the southern United States! Most people in this market are not Country Music listeners ( IMO ).
Oh well if they don't sign on. I can enjoy listening to CFPL out of London ( signal comes in all the time during the summer, when conditions are right. )
 
According to that link, their head office is in London... ???
Is that correct, or just the location of Free FM?

If their head office is in London, I'm guessing they recently moved there because there's several other locations possible from the list of stations found when clicking on "Blackburn radio" at the bottom of that link.

If times are tough in Windsor, then I'm also willing to guess (with no fact intended) that they will borrow bodies from Free FM to VT shifts at the Wolf (and other stations) when it launches.

...add to that the idea that they don't own any CHR's, borrowing bodies for a country or rock format vt'd would be a lot easier, wouldn't it?

You may have a point that Soft AC perhaps can be done on the cheap with them.
 
Yeziknoradio said:
According to that link, their head office is in London... ???
Is that correct, or just the location of Free FM?

If their head office is in London, I'm guessing they recently moved there because there's several other locations possible from the list of stations found when clicking on "Blackburn radio" at the bottom of that link.

Their head office is in the same building as Molly Blooms' Irish Pub on Richmond Street just south of Oxford, in London. Blackburn has always been headquarted in London, as they owned CFPL Radio and Television as well as The London Free Press. The last of those properties to be sold was the radio stations, in 1999.

Mr_Planet said:
I don't know if they are testing or not.

I can assure you they are not yet testing. I checked in the past couple days and I got nothing but a faint CHFI signal from Toronto, as usual. However Industry Canada lists the calls for the new station as CKLO-FM.
 
So.......any news on the launch of 95.9 The Wolf. I heard this fall it will launch, but no offical word on it. Also does anyone know if its coverage area will include all of the Detroit market? Like 88.7 CIMX and 93.9 CIDR does. Now that Detroit only has one country station, it could go head to head and compete with 99.5 WYCD.
 
Mac Daddy said:
So.......any news on the launch of 95.9 The Wolf. I heard this fall it will launch, but no offical word on it. Also does anyone know if its coverage area will include all of the Detroit market? Like 88.7 CIMX and 93.9 CIDR does. Now that Detroit only has one country station, it could go head to head and compete with 99.5 WYCD.

Speaking of coverage, 89X (88.7 CIMX) used to be a regular vistor here, 700km down the 401. However, it's being squeezed out by local co-channels...:(

~BG
 
UPDATE!!!!
I heard because WDTW-FM dropped country, Blackburn is hustling to get it on the air soon as possible! I also heard they changed the name of the station from "the Wolf" to "Windsor FM"???? Pretty lousy name if you ask me! 95.9 the Wolf sounds 100 times better!
 
Mr_Planet said:
UPDATE!!!!
I heard because WDTW-FM dropped country, Blackburn is hustling to get it on the air soon as possible! I also heard they changed the name of the station from "the Wolf" to "Windsor FM"???? Pretty lousy name if you ask me! 95.9 the Wolf sounds 100 times better!

From Wikipedia:

"In the most recent PPM ratings report for Detroit (August 2009, when it was still The Fox), WDTW-FM ranked at #19 (2.3)."
 
What in the world ever possessed them to dump the planned "Wolf" branding in favour of something so bland as FM 95.9? Advice from another brain-dead radio consultant perhaps?
 
Talked with a guy at Blackburn, and he said that "The Wolf" was there "working title" and they weren't going to use it anyway. They said that they decided they were going to call it "Windsor's FM 95.9 CJWF"
 
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