• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

New Station

I saw something in allaccess.com about a new station signing on in Cedar Rapids. Anyone got any information about it? I have some family up in Alburnett, so I was kinda interested.
 
Cumulus is taking over 107.1 through a time brokerage agreement effective 2/1. The station just signed on last year as a standalone with a Country format, but I don't think they've ever tried to sell ads on it. The official FCC callsign has been changed from KROJ to KRQN, but they are still using KROJ on the air. Cumulus also owns KRNA (Rock), KHAK (Country), and KDAT (AC) in the market. The GM officially says they might keep the format or they might change it, but there will be no changes right away.

There's another new station, too, but it's further out. Clear Channel has a construction permit for a new station on 95.7. They've got until `08 to get it on the air.
 
Re: New Format at 107.1?

With Cumulus taking over this station what speculation is there that a format change may take place?

Looking at the market it seems to be well balanced so perhaps they will stick with classic country as a complement to their other country station and fend off competition like we see in other markets such as Eau Claire, WI and Fargo, ND where Clear Channel operates country tandems.
 
Does Cedar Rapids REALLY need another radio station? Vinton and Benton County could be very well served with their own local station. It's a sad fact that George Flinn probably never even set foot in Vinton, let alone Iowa, but since he had the highest bid, he got the license...and now thanks to the wonderful rules set forth by the government in the 90's, another corperation is going to get yet another radio station in a town that already has enough stations. Ditto for Clear Channel and the Anamosa station.

> Cumulus is taking over 107.1 through a time brokerage
> agreement effective 2/1. The station just signed on last
> year as a standalone with a Country format, but I don't
> think they've ever tried to sell ads on it. The official
> FCC callsign has been changed from KROJ to KRQN, but they
> are still using KROJ on the air. Cumulus also owns KRNA
> (Rock), KHAK (Country), and KDAT (AC) in the market. The GM
> officially says they might keep the format or they might
> change it, but there will be no changes right away.
>
> There's another new station, too, but it's further out.
> Clear Channel has a construction permit for a new station on
> 95.7. They've got until `08 to get it on the air.
>
 
This is gonna sting

But...did you really think any modern radio operation was actually going to work in rural Iowa?

This Vinton station would have been yet another failure that died on the vine.




> Does Cedar Rapids REALLY need another radio station? Vinton
> and Benton County could be very well served with their own
> local station. It's a sad fact that George Flinn probably
> never even set foot in Vinton, let alone Iowa, but since he
> had the highest bid, he got the license...and now thanks to
> the wonderful rules set forth by the government in the 90's,
> another corperation is going to get yet another radio
> station in a town that already has enough stations. Ditto
> for Clear Channel and the Anamosa station.
>
> > Cumulus is taking over 107.1 through a time brokerage
> > agreement effective 2/1. The station just signed on last
> > year as a standalone with a Country format, but I don't
> > think they've ever tried to sell ads on it. The official
> > FCC callsign has been changed from KROJ to KRQN, but they
> > are still using KROJ on the air. Cumulus also owns KRNA
> > (Rock), KHAK (Country), and KDAT (AC) in the market. The
> GM
> > officially says they might keep the format or they might
> > change it, but there will be no changes right away.
> >
> > There's another new station, too, but it's further out.
> > Clear Channel has a construction permit for a new station
> on
> > 95.7. They've got until `08 to get it on the air.
> >
>
 
Re: This is gonna sting

> But...did you really think any modern radio operation was
> actually going to work in rural Iowa?
>
> This Vinton station would have been yet another failure that
> died on the vine.

Someone did originally have the license with an intention of building a station in Vinton, but apparently let the CP expire. That's happened twice with an allocation in Sac City. Randy Michaels' company now has the license for Sac City but I've heard no plans for the station, probably just waiting for someone to step forward with an interest in buying the CP.

There just isn't enough retail base in counties of this size to support a radio station.



> > Does Cedar Rapids REALLY need another radio station?

Maybe not, but CR up until now hasn't had any new FMs, or move-ins; unlike Sioux City, Des Moines, Quad Cities, Dubuque, etc where the number of FMs in recent years has increased considerably. Of course, the Waterloo & Oelwein stations on the big sticks boom into CR, but they always have.

I wouldn't be surprised if Cumulous keeps the Vinton station country, which would pretty much guarantee CC's new FM would not be country and competition for KHAK. So what would CC do with a new station in CR? Nothing to directly compete with what they have... hot AC, classic rock, talk, sports. Maybe Jack, regional mexican, rhythmic CHR?
 
You guys are WRONG

>"But...did you really think any modern radio operation was
>actually going to work in rural Iowa? This Vinton station would have been yet >another failure that died on the vine."

What do you mean by "modern radio operation?"

>"There just isn't enough retail base in counties of this size
>to support a radio station."

You base this on what? Benton County has 26,000 people, including two Class 3A schools. If you know how to do LOCAL Radio you could thrive in an area like this. It's being done by alot of independent owners in this state right now with LESS population!! The problem I have with the thinking on this board is every single post about every single radio station is this...
#1 The music. There's much more to a radio station than what format of music they are going to play.
#2 The signal. There's a helluva a lot of people in this state that DON'T live in a ranked market. They all have radios, and money to spend.

You put a 6,000 watt station in a county of 26,000 people and talk about things that matter to them...Local high school events...the city council...the cub scout soup supper. You take tape recorders to these events and interview the people there. You do the Obituaries. People will listen. They will hear the ads...they will spend their money in the businesses that are on "their" LOCAL RADIO STATION. Yes...the people of of these small towns take pride in having their own hometown radio station. You just have to know how to do LOCAL RADIO.

<P ID="edit"><FONT class="small">Edited by bigjohnson on 01/27/06 10:06 PM.</FONT></P>
 
Re: You guys are WRONG

> >"There just isn't enough retail base in counties of this
> size
> >to support a radio station."
>
> You base this on what?

Gut instinct initially, until you raised the questions and I did the research. Vinton has a population of just over 5000, annual retail sales of 57-million.
By comparison, Storm Lake has twice the population, but considerably more then double the retail at 151-million. Cherokee, almost exactly the same population, retail of 101-million. (info from the Census bureau)

The mean travel time to get to work in Vinton is 22 minutes (also from the census bureau)... too many people who live in Vinton work (and do their shopping) in Waterloo or Cedar Rapids.

Benton County has 26,000 people,
> including two Class 3A schools. If you know how to do LOCAL
> Radio you could thrive in an area like this. It's being
> done by alot of independent owners in this state right now
> with LESS population!! The problem I have with the thinking
> on this board is every single post about every single radio
> station is this...
> #1 The music. There's much more to a radio station than
> what format of music they are going to play.
> #2 The signal. There's a helluva a lot of people in this
> state that DON'T live in a ranked market. They all have
> radios, and money to spend.
>
> You put a 6,000 watt station in a county of 26,000 people
> and talk about things that matter to them...Local high
> school events...the city council...the cub scout soup
> supper. You take tape recorders to these events and
> interview the people there. You do the Obituaries. People
> will listen. They will hear the ads...they will spend their
> money in the businesses that are on "their" LOCAL RADIO
> STATION.

These days, most of them spend their money at Wal-Mart, which doesn't advertise on local radio. Vinton doesn't have a Wal-Mart, but there are several nearby.
They will also shop at businesses advertising on "their" local TV stations, in CR and Waterloo.

Yes...the people of of these small towns take
> pride in having their own hometown radio station. You just
> have to know how to do LOCAL RADIO.
>
I know how to do local radio, I've been doing it for nearly 30 years.
And what you say about local radio is correct. But Vinton and Benton
County is sandwiched in between two much larger markets. Look at what happened to the stations in Indianola and Anamosa.
 
Re: You guys are WRONG

We can spin these number around all day long and get nowhere. You cited Storm Lake. Well, Buena Vista County had 152.99 in retail sales while Benton had 191.41 according to ISU Extension. The station I work at is in a town with 68.18 in retail, the county does 99.14. We just came off our best year ever, and we're still growning for two reasons: We are a huge part of the communities we serve, and we have built a relationship with the area businesses who get results on our station. By the way...we have a Walmart too. Unfortunatly, this dialog is useless, because small towns in Iowa that could greatly benefit from a radio station will never get to, and I think that is sad. When a guy from Memphis TN can build a radio station licensed to Vinton Iowa just becuase he has money, but no interest what so ever in serving the community, I think there's soemthing wrong. They (KROJ) were running PSA's for the Tennessee National Guard for Christ's sake!!

The dream I had of owning a small town radio station has all but vanished, but fortunately, there's still a lot of small town broadcasters in Iowa who are doing it right, and I'm glad to be working for one of them.


> > >"There just isn't enough retail base in counties of this
> > size
> > >to support a radio station."
> >
> > You base this on what?
>
> Gut instinct initially, until you raised the questions and I
> did the research. Vinton has a population of just over
> 5000, annual retail sales of 57-million.
> By comparison, Storm Lake has twice the population, but
> considerably more then double the retail at 151-million.
> Cherokee, almost exactly the same population, retail of
> 101-million. (info from the Census bureau)
>
> The mean travel time to get to work in Vinton is 22 minutes
> (also from the census bureau)... too many people who live in
> Vinton work (and do their shopping) in Waterloo or Cedar
> Rapids.
>
> Benton County has 26,000 people,
> > including two Class 3A schools. If you know how to do
> LOCAL
> > Radio you could thrive in an area like this. It's being
> > done by alot of independent owners in this state right now
>
> > with LESS population!! The problem I have with the
> thinking
> > on this board is every single post about every single
> radio
> > station is this...
> > #1 The music. There's much more to a radio station than
> > what format of music they are going to play.
> > #2 The signal. There's a helluva a lot of people in this
> > state that DON'T live in a ranked market. They all have
> > radios, and money to spend.
> >
> > You put a 6,000 watt station in a county of 26,000 people
> > and talk about things that matter to them...Local high
> > school events...the city council...the cub scout soup
> > supper. You take tape recorders to these events and
> > interview the people there. You do the Obituaries. People
>
> > will listen. They will hear the ads...they will spend
> their
> > money in the businesses that are on "their" LOCAL RADIO
> > STATION.
>
> These days, most of them spend their money at Wal-Mart,
> which doesn't advertise on local radio. Vinton doesn't have
> a Wal-Mart, but there are several nearby.
> They will also shop at businesses advertising on "their"
> local TV stations, in CR and Waterloo.
>
> Yes...the people of of these small towns take
> > pride in having their own hometown radio station. You
> just
> > have to know how to do LOCAL RADIO.
> >
> I know how to do local radio, I've been doing it for nearly
> 30 years.
> And what you say about local radio is correct. But Vinton
> and Benton
> County is sandwiched in between two much larger markets.
> Look at what happened to the stations in Indianola and
> Anamosa.
>
 
Re: This is gonna sting

> I wouldn't be surprised if Cumulous keeps the Vinton station
> country, which would pretty much guarantee CC's new FM would
> not be country and competition for KHAK. So what would CC
> do with a new station in CR? Nothing to directly compete
> with what they have... hot AC, classic rock, talk, sports.
> Maybe Jack, regional mexican, rhythmic CHR?

I don't think 107.1 staying Country would stop Clear Channel from putting Country on 95.7. KHAK had an 18 share in the spring book! 107.1 has had no marketing at all, so we'll see whether they show up in the fall book. Clear Channel still has plenty of opportunity to get a decent share with Country on 95.7.
 
Re: This is gonna sting

> > I wouldn't be surprised if Cumulous keeps the Vinton
> station
> > country, which would pretty much guarantee CC's new FM
> would
> > not be country and competition for KHAK. So what would CC
>
> > do with a new station in CR? Nothing to directly compete
> > with what they have... hot AC, classic rock, talk, sports.
>
> > Maybe Jack, regional mexican, rhythmic CHR?
>
> I don't think 107.1 staying Country would stop Clear Channel
> from putting Country on 95.7. KHAK had an 18 share in the
> spring book! 107.1 has had no marketing at all, so we'll
> see whether they show up in the fall book. Clear Channel
> still has plenty of opportunity to get a decent share with
> Country on 95.7.
>
I might make a mention that KLEH 1290 AM which was in Anamosa until it went under in the early 90s, where 95.7 is licensed to used to be a country station and NOBODY listened to it (as far as I know being from the area) country just wouldn't cut it IMO. But if they were to go to country KGWC would be a good call letter for it GWC meaning Grant Wood Country.

Jeff
 
Re: You guys are WRONG

>
> >
>
AGreed BigJohn. Look at your KGRN's of the world. They seem to be making it work. 500 watts on AM in a town of 7500..50 miles for DSM. Crawford is doing alright. Unfortuneately..the mindset now for younger broadcasters is...lets abondon the city of license and 'move' it to the next larger town. It upsets me. To know the government has allowed this when before they were so 'interested' in each station serving the community. Remember the days when they said the studio had to be in the city of license? Obviously big business has slipped enough favors toward the lelislators to allow this to happen.
Im surprised some corp from out of state has gobbled up KXIA and move it to DSM. It will happen eventually.
 
Re: This is gonna sting

I'm not going to propose any predictions, however if you do an FCC FM Query for 95.7 in Anamosa, the 60db contour map shows that the station will just barely cover the Cedar Rapids metro area. I always think these results are a bit of an understatement, but it's certainly weak enough that the station won't be a slam dunk in terms of reception reliability in CR.

http://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM1038777.html


> > I wouldn't be surprised if Cumulous keeps the Vinton
> station
> > country, which would pretty much guarantee CC's new FM
> would
> > not be country and competition for KHAK. So what would CC
>
> > do with a new station in CR? Nothing to directly compete
> > with what they have... hot AC, classic rock, talk, sports.
>
> > Maybe Jack, regional mexican, rhythmic CHR?
>
> I don't think 107.1 staying Country would stop Clear Channel
> from putting Country on 95.7. KHAK had an 18 share in the
> spring book! 107.1 has had no marketing at all, so we'll
> see whether they show up in the fall book. Clear Channel
> still has plenty of opportunity to get a decent share with
> Country on 95.7.
>
 
Re: This is gonna sting

> I don't think 107.1 staying Country would stop Clear Channel
> from putting Country on 95.7. KHAK had an 18 share in the
> spring book!

KHAK's number was an absolute kiss, and probably will settle back in the 10-13 range where they usually are. Even so, I *do* think CC will go country with 95.7, even if Cumulus leaves 107.1 country. But I don't think that's gonna happen -- I think Cumulus will take 107.1 right at KZIA. Cumulus likes CHR and they have several called "Q."

Of course, I'm playing Speculation Fairy just like everyone else and will be proven an idiot when 107.1 stays country and CC puts on La Preciosa 95.7. =)
 
Re: This is gonna sting

> I'm not going to propose any predictions, however if you do
> an FCC FM Query for 95.7 in Anamosa, the 60db contour map
> shows that the station will just barely cover the Cedar
> Rapids metro area. I always think these results are a bit of
> an understatement, but it's certainly weak enough that the
> station won't be a slam dunk in terms of reception
> reliability in CR.
>
h> ttp://www.fcc.gov/fcc-bin/FMTV-service-area?x=FM1038777.html
>
>
No, that doesn't look like the best signal. It looks to me like they could put the transmitter at the WMT-AM site on the northeast side of Marion, still put a city-grade signal over Anamosa, with a much better signal over CR. But I'm sure CC looked into that and found it wasn't feasible.
 
Re: You guys are WRONG

I understand what you're saying.

However, when the younger generation, which is continuously up and coming, has more of an 'urban' mindset than those in years past, sooner or later you're going to see things like this happen.



> >
> > >
> >
> AGreed BigJohn. Look at your KGRN's of the world. They seem
> to be making it work. 500 watts on AM in a town of 7500..50
> miles for DSM. Crawford is doing alright.
> Unfortuneately..the mindset now for younger broadcasters
> is...lets abondon the city of license and 'move' it to the
> next larger town. It upsets me. To know the government has
> allowed this when before they were so 'interested' in each
> station serving the community. Remember the days when they
> said the studio had to be in the city of license? Obviously
> big business has slipped enough favors toward the
> lelislators to allow this to happen.
> Im surprised some corp from out of state has gobbled up KXIA
> and move it to DSM. It will happen eventually.
>
 
Re: You guys are WRONG

I hear ya...it's a darn shame...but I hear ya.


> I understand what you're saying.
>
> However, when the younger generation, which is continuously
> up and coming, has more of an 'urban' mindset than those in
> years past, sooner or later you're going to see things like
> this happen.
>
>
>
> > >
> > > >
> > >
> > AGreed BigJohn. Look at your KGRN's of the world. They
> seem
> > to be making it work. 500 watts on AM in a town of
> 7500..50
> > miles for DSM. Crawford is doing alright.
> > Unfortuneately..the mindset now for younger broadcasters
> > is...lets abondon the city of license and 'move' it to the
>
> > next larger town. It upsets me. To know the government has
>
> > allowed this when before they were so 'interested' in each
>
> > station serving the community. Remember the days when
> they
> > said the studio had to be in the city of license?
> Obviously
> > big business has slipped enough favors toward the
> > lelislators to allow this to happen.
> > Im surprised some corp from out of state has gobbled up
> KXIA
> > and move it to DSM. It will happen eventually.
> >
>
 
Re:anamosa station

> > > I wouldn't be surprised if Cumulous keeps the Vinton
> > station
> > > country, which would pretty much guarantee CC's new FM
> > would
> > > not be country and competition for KHAK. So what would
> CC
> >
> > > do with a new station in CR? Nothing to directly
> compete
> > > with what they have... hot AC, classic rock, talk,
> sports.
> >
> > > Maybe Jack, regional mexican, rhythmic CHR?
> >
> > I don't think 107.1 staying Country would stop Clear
> Channel
> > from putting Country on 95.7. KHAK had an 18 share in the
>
> > spring book! 107.1 has had no marketing at all, so we'll
> > see whether they show up in the fall book. Clear Channel
> > still has plenty of opportunity to get a decent share with
>
> > Country on 95.7.
> >
> I might make a mention that KLEH 1290 AM which was in
> Anamosa until it went under in the early 90s, where 95.7 is
> licensed to used to be a country station and NOBODY listened
> to it (as far as I know being from the area) country just
> wouldn't cut it IMO. But if they were to go to country KGWC
> would be a good call letter for it GWC meaning Grant Wood
> Country.
>
> Jeff


> Well nasinus I don't know if your right about the NOBODY listened part, Being from that area I know Laneer did some good local stuff and I remember listening not really because of the music but because of the local stuff I know many people who did and who would listen if the word got out and if it was publicised the right way, if the local material is what the people want and I'm prepared to do that if it works out.
All the stuff that bigjohnson mentioned is so true about local radio. I don't think that the country format can take all the blame for going under, there was some more stuff he could done like not piss off the local business people for one, Dyersville has done pretty good job of it with kdst and they are a smaller town than us. I agree with bigjohnson if you can do it right the people will listen and buy advertising and you'll stay above water.
I like your idea of GWC though I will pass that on when the time comes, just wondering what format you think would work in Anamosa?

JWSS
 
Re: This is gonna sting

> No, that doesn't look like the best signal. It looks to me
> like they could put the transmitter at the WMT-AM site on
> the northeast side of Marion, still put a city-grade signal
> over Anamosa, with a much better signal over CR. But I'm
> sure CC looked into that and found it wasn't feasible.

They have to reach Anamosa with a class A signal, so that's a limit. Plus, 95.5 Belle Plaine (C3) prevents a move too far to the west.
 
Re:anamosa station

> > Well nasinus I don't know if your right about the NOBODY
> listened part, Being from that area I know Laneer did some
> good local stuff and I remember listening not really because
> of the music but because of the local stuff I know many
> people who did and who would listen if the word got out and
> if it was publicised the right way, if the local material is
> what the people want and I'm prepared to do that if it works
> out.
> All the stuff that bigjohnson mentioned is so true about
> local radio. I don't think that the country format can take
> all the blame for going under, there was some more stuff he
> could done like not piss off the local business people for
> one, Dyersville has done pretty good job of it with kdst and
> they are a smaller town than us. I agree with bigjohnson if
> you can do it right the people will listen and buy
> advertising and you'll stay above water.
> I like your idea of GWC though I will pass that on when the
> time comes, just wondering what format you think would work
> in Anamosa?
>
> JWSS
>

The local stuff on KLEH was good local businesses had commericals on before many of them were run out by Wal Mart. I don't know what I'd put on it country just wouldn't fit since it has already been tried locally here and it didn't work.

Jeff
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom