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New Talk Station coming to West Palm

Looks like WJNO and WFTL will have some competition. According to Radio Ink Magazine:

JVC TO LAUNCH TALK OF PALM BEACHES
They are making an all-news station work on Long Island and now JVC Media plans to launch a news-talk station in West Palm Beach later this month on WSWN-AM (900). The Talk Of The Palm Beaches will include local news, traffic and weather to the listeners of the Palm Beaches. The main focus will be local news and information that impacts Palm Beach listeners. The station will also include talk shows from Brian Kilmeade, Dennis Miller and Alan Colmes. JVC purchased several West Palm Beach stations back in May. There was speculation this signal would flip to sports, however the company has confirmed it will be news-talk.
 
Last thing South Florida needs is yet another sports station. Good for JVC. Hope it stays local for at least part of the day. Wonder how their station on Long Island is doing.
 
They do not have a competitive signal anywhere people outnumber trees.
 
WSWN actually is one of the better signals JVC has of their South Florida acquisitions. For a thousand watts daytime, the station can be heard clear from say Stuart to Miami and east to the Bahamas. They do need to get the FCC to do something with nighttime or else only people on Belle Glade will be able to hear them.

Maybe new terrestrial voices will like some of the Fox News Talk lineup and Dennis Miller. Bottom line is they need to program the station to be more general interest and less political. Bring in a local morning show that might draw in younger than Century Village residents and you might have something.

SO far, JVC has been making some good programming changes with The Bar and The Palm. Only handicap they have are the clearance of the signals that they have. In time, I'm sure those issues will get resolved.
 
And its on the air, as of this morning. Caught it on the tail end of the 8 PM hour. Seems its live and local from 6 to 9. I heard a recognizable news voice from another station (with a partner) running through local Palm Beach news. Then at 9 (after a rocky, dead air transition) into ABC News (left over from the Old Sugar 900). Then more rock dead air transitioning, into a Fox News Program (one of their radio guys not on the Fox News channel on cable. As the Radio Ink story said, the rest of the on air line up will be Brian Kilmeade, Dennis Miller and Alan Colmes (all Fox guys).

No website. You go to the JVC site and although the Bar and the Palm link to websites, the Talk does not. No Facebook page either, not yet anyway.
 
Last thing South Florida needs is yet another sports station. Good for JVC. Hope it stays local for at least part of the day. Wonder how their station on Long Island is doing.

Agreed. Anything but sports. Notice that Gerald Campbell form FTL is the news director and morning man. Makes sense since Chet Tart, who was with Campbell back in the Fairbanks days would bring him on, and Tart founded/owned 960 Seaview, which became part of the JVC chain . . . and the company kept Tart on as the OM for the cluster.
 
Personally, I think the 960 signal looks much better than the 900 signal. I'd put the "Palm" format on 900AM with 95.9, the translator, running that over the air. Then put the news-talk format on 960AM. Much better signal over the Palm Beaches
 
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