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NEW TOMTOM GPS THREATENS RADIO TRAFFIC REPORTS

H

Holland Cooke

Now available: TomTom’s Go730 ($449) and Go930 ($499).

IQ Routes technology uses actual traffic data -- gathered from other connected TomTom users -- to calculate best routes.
Until now, in-car GPS estimated travel times based on posted speed limits in a database.

What this means to you: If you do traffic reports, DEFEND.
And get your imaging right to begin with.

HC
www.HollandCooke.com
 
TomTom is now running a commercial -- on RADIO -- mocking the idea of "gluing your ear to the speaker" and waiting for the next radio traffic report, knowing it will come up when you're already in the jam.
 
One of the stupidest thing any radio GM can say is, "We don't need to do traffic reports; traffic's not a big deal here."

I don't care where you live...traffic is a big deal.

Or let me put it another way: if it's a big deal where I live (Bismarck, ND), then it's a big deal where you are... ;D
 
Traffic reports are the most-perishable information on-air.

IF the content is correct, it's incorrect shortly.

But many GMs only "hear" traffic reports when they're not there.
The GM will notice dead air.
Otherwise, a voice is saying things.

Meanwhile, out-in-the-real-world, where Homer & Marge Listener are COPING, this information is critically-important.

People will cume a radio station ONLY BECAUSE its traffic reports work for them.
 
Re: Traffic reports are the most-perishable information on-air.

As a former traffic reporter (the hind teat job of radio) I realized the basic problem with traffic reports is that they pretty much tell you what you already know - "I'm going very slow" - and very few places actually have practical alternate routes you can use in the event you do get advance notice of a problem on the highways and/or byways.

The main thing that traffic reports do is to let everyone in town know that traffic is bad, so when an employee, friend, 10 o'clock appointment, etc. arrives late, we can all nod knowingly when they offer up the alibi, "Sorry man, traffic."
 
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