New Top 40 in QC??

[EnergyDeKalb2]

I am willing to take a bet on a new Top 40 station coming to the QC area.

B100 is now considered to be a CHR/Rythmic, by the way, and the only Top 40 in the immediate QC area.

This station will be on 101.3 FM,as I predict Clear Channel will dump the oldies format for a top 40 format, with a new morning host. Since Bob and Tom have made their way over to Q106.5. This will put B100 in check and will allow Clear Channel to maintain control of at least two of the Top 3 stations in the market, as 97 Rock will surely go up when Dwyer and Michaels shows up. How about it, any takers on this? I bet for...
mainstream top 40....101.3 KISS FM Quad-Cities.

--EnergyDeKalb2

 

[Countrykev]

So Clear Channel would blow up a successful product that has no competitor to CHR, only to compete with B100 again? Especially since B100 had a crummy book. Sorry, but by the time Mercury sold WHTS the ratings were not as glorious as they once were and on the surface appeared to be the weakest of the cluster.

Besides, if Clear Channel wanted to keep CHR on, they would have made the switch as soon as WHTS signed off. Why would Clear Channel give Cumulus any headway? Not to mention if they wanted the option they would have probably parked the call letters somewhere in the company, but now they belong to a Citadel station in Michigan.

Mediabase still reports KBEA is mainstream. Hinder's "Lips of An Angel" is getting 63 spins. Plus they're playing John Mayer, Evanescence, My Chemical Romance, Fall Out Boy, Avril Lavigne, Bowling For Soup, and more. Just because it leans rhythmic doesn't mean it is...

Now it's possible with Bob and Tom moving to Q, and Mark Malibu on KUUL, that Clear Channel may have the opportunity to do this. However, I have to think that the odds are probably very very slim.

 

[Deleted member 76036]

Reading this guy's posts...I think he should write a book about radio...and classify it as fiction.

I doubt Clear Channel is making plans to bring CHR/Pop back to the Quad Cities. I agree with Countrykev that they would have done it right after 98.9 signed off. For a while it sounded like 101.3 and 106.5 were running very similar formats. It sounds to me that Q 106.5 shifted to the "Classic Hits That Rock" slogan because of that.

I do think the Quad Cities could support an Urban station...considering that a couple of books ago, the 92.5 LPFM that doesn't even cover 1/2 of the Quad Cities with a city grade signal, beat Star 93.5 in the ratings. Blow that up in favor of Urban and see what it does. That would probably kill B 100 though and I don't think Cumulus wants to do that.

I don't really care for the radio landscape in the Quad Cities. I like Peoria's quite a bit better. When I travel to the Quad Cities...my radio screams at me because the stations don't have RDS! I can remember when WLLR, KUUL, and Q 106.5 had RDS...ahhh...the good old days!

Just some thoughts...

Chris
-Peoria, IL

 

[RadioLoverIL]

QC market can be so blah because of WLLR's dominance. What's it been? Going on new nearly 2 full decades of being the #1 station in the market? Something like that. They finish so far out in front that the other stations in the market just fall in line, and take what they can get from the leftovers. Which, I don't believe Clear Channel is worried about having 2 of the top 3 FMs in the market. Far as that goes, with WLLR alone, they virtually have 2 of the 3 top FMs. Many times WLLR has higher ratings than the 2nd and 3rd place stations have combined.

It'll be interesting though to hear which of the 2 stations between KUUL and Q 106 becomes the permanent home of Bob & Tom, and which one hires a local morning show. They're not going to drop it because it's a Clear Channel show. There's several reasons they won't go CHR with 101.3. One of those reasons is because 101.3 isn't a 100W stick. #2, they put Illini sports on 101.3. They're not going to stop playing top 40 music in the evening for an Illini basketball game. #3, i've heard through the grapevine when 101.3 plays their holiday music that it's their best period of the year when you combine ratings and ad revenue. What are they going to do? shift all of that stuff to the 106.5 frequency? I don't believe so. Which kills the idea of 106.5 becoming top 40. Top 40 listeners (the 12-24 group) won't go that far up the FM band to search for a station they like to listen to.

I don't forsee any big format changes in that market for the near future. Only thing that'll happen is a game of musical chairs for the DJs.

 

[EnergyDeKalb2]

Yeah WLLR's ratings are so high that I don't even think having the River 104.9 is helping Cumulus in any way really.

They could move Illini basketball down to Q106.5...Then they could be free to do what they want with 101.3.

Christmas could move to Mix 96, a true AC format, where most of the Christmas music usually ends up at in other markets....

They do not need 100,000 watts to take on B100. They would be next door to them again, just in the other direction. They put on the same similar product they had when they were on 98.9 and they might knock B100 out. I actually do not think it would take much to knock them out, they were not very popular before when 98.9 was on the air. They just got most of their listeners from there.

B is not going to target the Cedar Rapids/Iowa City market they can reach to, they will focus here and siphon some off Z102.9 up there anyway.

If 101.3 was Top 40 they could focus directly to the immediate QC area and expand out further into Northern Illinois and parts of Western Illinois that are underserved in that format, where B cannot reach to.

I don't know, just an idea. I am so tired of the bland crappy radio we have around here, it would be nice if someone would shake it up a bit. I can't wait until I get my sirius radio installed!!

 

[Iowan]

I highly doubt that KUUL will be a Top 40 station anytime soon