I appreciate the well-thought out posts and I also appreciate the humor of some, who bait others on this board. It is all part of the conversation about radio. I am a bit tired of hearing about KQMV and Engineering.
Would love to see some posts on successful stations in this market like KMPS, KIRO, KRWM, KWJZ, KZOK (a couple good posts recently), KCMS, KPLZ, KUBE and KJR-AM. These stations are strong in their demos year after year, four book after four book. More interesting is that each have been in their current format for over 15 years and in most cases the airstaffs are veteran and fairly successful and are top ten billers. So the three big criteria: same format, same morning show/airtalent and top billing. Until this year I would have put KMTT in the grouping, but the change in programmers and morning show have changed a successful station. It remains to be seen if they will succeed in the future, I suspect they will do just fine after a down couple of books. I would put KISW in the same grouping, but their current morning show is only a few years old and until last year the station just got back into the top ten in billing.
From a sales point of view I know why these stations win: they are consistent. How do they adapt and keep coming back on the programming side. Ratings go up and down yet these stations bill solid revenue, stay focused in their format and retain their staff, even when attacked. Quite remarkable in my view. (Unless someone wants to hear about THE END, MOVIN or KISS for the 100th time on this board)
Would love to see some posts on successful stations in this market like KMPS, KIRO, KRWM, KWJZ, KZOK (a couple good posts recently), KCMS, KPLZ, KUBE and KJR-AM. These stations are strong in their demos year after year, four book after four book. More interesting is that each have been in their current format for over 15 years and in most cases the airstaffs are veteran and fairly successful and are top ten billers. So the three big criteria: same format, same morning show/airtalent and top billing. Until this year I would have put KMTT in the grouping, but the change in programmers and morning show have changed a successful station. It remains to be seen if they will succeed in the future, I suspect they will do just fine after a down couple of books. I would put KISW in the same grouping, but their current morning show is only a few years old and until last year the station just got back into the top ten in billing.
From a sales point of view I know why these stations win: they are consistent. How do they adapt and keep coming back on the programming side. Ratings go up and down yet these stations bill solid revenue, stay focused in their format and retain their staff, even when attacked. Quite remarkable in my view. (Unless someone wants to hear about THE END, MOVIN or KISS for the 100th time on this board)