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New traditional soft AC in Florida?

passtheword

passtheword

I saw this on radio-info tonight about a new FM at 99.5 in Daytona Beach with calls WLOV. It doesn't appear the station is streaming yet, and I can't find a website anywhere online for them. The station format description, though, is given as "continuous soft favorites" which sounds very similar to WDUV and WFEZ's on-air moniker. "LOV" is probably a reference to the word "Love". Daytona Beach had a station called "Love 94.5" years ago...doing beautiful music and eventually morphing into soft AC. Hopefully, this will be a new outlet for the format, after the disappointing loss of Charleston's WIOP "Lite 95.9" and the Albany, NY "Sunny" shenanigans a few weeks ago.

Here's the radio-info article about WLOV:

http://www.radio-info.com/news/fcc-auction-brings-ac-wlov-fm-to-daytona-beach
 
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