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New Trend

KPLZ can print off all the money it wants to I guess because good ratings don't matter anymore just income! That is why talent is not important anymore just the bottom line. Money is more important that the overall horrible rank of 21st. They have to keep printing to pay for Kent and Allan the only part of KPLZ that still has numbers probably from what I have read. Just because they make money due to a morning show they settle for the following:

21st overall 12+
They only beat KPTK, KIXI, KJR AM, KDDS, and KNBQ!

Print all the money you want or make it...who knows how. You can spin your demo anyway to make it look a tiny bit better. The overall numbers speak to the fact that KPLZ is at the bottom of the barrell. KPLZ may not go with 12+, but they ignore them. Yes I know KPLZ caters to the 25-54 demo and like Movin the specific demo is close to the same 18-44.

DJDan buys advertising in some respect. Question: KUBE does great in it's demos and more and is at the top or near the top trend after trend overall as well. KPLZ is not, but could be?!?!?!?

92.9 KZZU is still new in the Modern AC race in Spokane. ZZU is trying to take out former Modern AC leader Mix 103.1 and a few years before that another Modern AC leader...so there has been alot of turnover in that format despite the numbers that format gets in Spokane total trend after trend and book after book. ZZU has been beating Mix in the format war.
 
Redbull, I feel your pain. MOVIN is a great radio station that started in Seattle and is movin all over the Country with the Seattle crew helping launch with Alan Burns. Your pain is about respect. It is hard to understand why the most listened to station in Seattle: KUBE is not a top ten biller. Why the fastest growing station in Seattle: MOVIN, is not a top ten biller.

Sick as it is, the story is simple. Media buyers like Dan are afraid to take risks. They place future business and like to look at a four-book to protect their butts. The second part of the story is advertisers. In 2006 1/3of the buys will be placed in the 25-54 female demo, 1/3 in the 25-54 adult demo and the remaining third go to all the other demo combinations (18-34, men 25-54, 35-64, teens, 50+) So you see stations that have small audiences, but are big in key demographics make money. Stations like KPLZ and KMTT don't care about listeners, all they care about is delivering dollars by winning in core advertiser demographics. Screw the rest of the listeners. That is why KPLZ's PD has lasted so long in this market. He doesn't give a rip about listeners, he just wants the sweet spot that advertisers love and he delivers. Never mind if he is 21st 21+. If he is top five in the prestige demo year in and out he gets a fat paycheck...IDIOT. This is what is killing radio. Look beyond padding your salespeoples pockets and take risks. Deliver a big audience 12+ that also includes demos outside of 25-54 and eventually you will win it all. KPLZ will not change, they are too happy with making advertisers happy instead of their listeners. Programming to advertisers is killing radio.

I feel your pain.
 
Congratulations Mamaknowsbest, I couldn't have said it better myself. I'm not in radio but I follow it as a hobby! DJDan why do you have DJ in your handle if you obviously care so little about Quality radio. While you may be right from your job perspective on the 4 book it is not in the best interest for the listeners or the radio stations themselves long term by being blinded by the power of the almighty dollar. DJ Dan KUBE deserves your support and money more than KPLZ and that is clear and honest. You will be reaching double the consumers with KUBE than KPLZ. I'll write more later!
 
Mama Says" KUBE is not a top ten biller"

fyi mama, KUBE will be the 5th largest billing station in the market at about $12.5mil...

other than that, agreeing.
 
Against my better judgement I will try and defend sales on a programming board.

1. I do buy KUBE everytime a client wants an 18-34 demo. KUBE finished 11th last year in billing. My bet is they move up this year thanks to the decline of KBKS, which used to be 5th. The numbers won't be out until Jan 07.

2. I buy the top stations in the demo requested. It is not my job to tell the Macy's they want men, when they think they need women. My job is to deliver women so I RFP's go out to deliver the demo. More buys come in for 25-54 women and 25-54 adults than 18-34. That is why KMPS gets more dollars than KUBE, even if KUBE has bigger 12+.

3. I tend to use a four book, but really focus on the last two as a leading indicator. Many buys I place are for next year. It has been my experience that new formats do well at first, and then decline. It is an educated buy. I will from time to time, if the rate is right, use a new station, like WOLF, that I think has staying power to bring in the market CPP.

Stations need to do well in specific demos, that is what makes radio work. Some years 18-34 gets more business, other years its men 25-54. I think good stations pick a demo and deliver to that audience what it wants. No station can please 12-84. Even KUBE's upper limit is 35+.

Finally (and I promise no more) a station's 12+ rating tends to result from competitive circumstances. KIRO was number one for years, until KOMO took the Mariners and knocked them down. KMPS has been number one, until WOLF knocked them down. Now KUBE is on top. Radio works because there are 50 stations in Seattle that super serve their audience core. If you win your audience core you will always get money to survive. Competitors will come and go affecting your 12+ glory number, but your audience remains served. Isn't that what radio is about? Radio is about multiple stations serving different listeners, not every station trying to be number one 12+. That was radio in the 60's. Now we have true variety with the push of a button. Okay, I am now ready to be beaten up on this board, again.
 
You know Dan, I was about to join in the bashing, but you are right. As I think about it competition is what determines the winners 12+. KMPS owned it cause their was no Country taking them on. Now there is. If WOLF beats them, WOLF won't be number one 12+, but will win because they deliver more adults 25-54 and 18-49. WOLF's job is not to serve the KUBE audience, but super-serve the Country core. KUBE's job is not to serve KPLZ's older women and KPLZ shouldn't try and serve 12-24 year olds. Stations should be judged on how they do against their competitors and how well they serve the audience they are aiming to reach. I will leave KPLZ and their maligned PD alone. The station beat KLSY in the HOT/AC battle and deserve some credit for delivering an audience advertisers want, even if it isn't 12+. My only issue with you Dan is the four-book thing. IT was GREAT to hear you focus on the last two, no wonder WOLF is billing more. KUBE sucked in billing last year because of less is more, which Clear Channel has quietly abandoned (my friends at MIX in Dallas say spots can go wherever on station, local GM's now decide again) No wonder billing has gone up and it should. KUBE will get a competitor one day and will know what it is like to be attacked. Until then, bill on.
 
DJ Dan very reasoned response. Any station should make a profit, but if your programming sucks your income will drop eventually as well.
I'm not a Sales Person I will admit. However is there ever a time when the numbers look good, but your gut instinct says this product is poor now and not worth my support or encouraging others to support a poor product? Is there ever a client such as Macy's that comes to you with advertising dollars but you instead advise against them putting their ads on a station due to it's current on-air product? I assume you live in Seattle so if a new awesome station comes on the air and you love it and so do your friends is there ever an instance where you take a risk and if you have can you name one when the numbers haven't come in yet other than the Wolf?
I think every station should do more than just survive! I guess if KPLZ just wants to survive then I guess they have so far. KPLZ should still be going up since Movin came on because they are the only Hot AC station in Seattle. Both KPLZ and Movin serve the same age demo basically so it can only be two things: Movin is taking the entire KPLZ demo or the KPLZ product is poor or both. My guess is that you are looking hard at Movin's next few trends and KPLZ to decide on whether you will abandon one or the other. I think every station should pursue being #1 12+ thru it's music, djs, imaging, contests, promotions, etc.
KCMS does very well in Seattle for it being a Liberal West coast city...go figure...they must do something awesome!
 
I'm confused by the reference "Alternative leaning modern". Aren't the terms "Alternative" and "Modern Rock" different phrases for the same format, dreamed up by competing trade publications? Instead of the word "modern', did you mean something else like "current"?
 
Huh?

Alternative and Modern Rock are the same format. Alternative is the recognized name for the format.
Modern AC or Adult Alternative. Modern AC is the recognized name for the format.

Hope that clears up anything
 
redbullfan said:
KPLZ can print off all the money it wants to I guess because good ratings don't matter anymore just income! That is why talent is not important anymore just the bottom line. Money is more important that the overall horrible rank of 21st.
Click to expand...


If money is not important, what is the incentive for radio stations to increase their ratings?
 
Redbullfan, I can certainly see why you're confused by my post. Whoever posted the bit about "alternative leaning modern" has taken it out! I can't find it anywhere!
 
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