New trend

[radioville]

WAMZ waaaay up with only 2 live jocks! Maybe listeners don't care about nights and weekends being voice tracked?

WXMA stayed steady, so whoever said someone in an employee's family got a diary was wrong!

WRKA is back to normal!!!

WGTK down with all that election coverage? Not good!

WLRS LOL LOL LOL

I've only seen the trend that Radio-info posted and WQKC The Ticket or WWSZ The Zone didn't show up!

 

[indydood]

WAMZ waaaay up with only 2 live jocks! Maybe listeners don't care about nights and weekends being voice tracked?

WXMA stayed steady, so whoever said someone in an employee's family got a diary was wrong!

You are right. WAMZ was boffo, across the board.

And, somebody inside @ WXMA must have gotten a diary in January becuz the massive January they had almost totally vanished in February (in the monthly break outs and not 12+ becuz nobody cares about 12+). There were places (in their target demographic cells) WXMA actually registered a *0*, no lie (disclaimer: I did not set my own eyes on these numbers but sources in sales with access to the ratings breakouts related them to me and they have never lied or stretched numbers to me ever, so I trust what they say).

When did WQKC actually sign on? This trend was probably too early to tell for them.

 

[kentuckymedia]

I would say the true winner is Mainline.

WGZB and WDJX were both up. In core demos and overall. WXMA held their own, and while WMJM looks bad on 12+ they really were up in their primary breakout.

Once again, proving that RESEARCH does well for those who execute properly.

Clear Channel had some decent up-trends but they are big on Cume. The actual quality listenership isnt as strong.

Salem, WAKE UP! Move your Christian AC to the more powerful 94.7 would you? If they moved that signal to the bigger stick, the ratings could be even better.

 

[radiohawkins]

I would say the true winner is Mainline.

WGZB and WDJX were both up. In core demos and overall. WXMA held their own, and while WMJM looks bad on 12+ they really were up in their primary breakout.

Once again, proving that RESEARCH does well for those who execute properly.

Clear Channel had some decent up-trends but they are big on Cume. The actual quality listenership isnt as strong.

Salem, WAKE UP! Move your Christian AC to the more powerful 94.7 would you? If they moved that signal to the bigger stick, the ratings could be even better.

With that bigger stick, like Recordhead said before, comes higher $$$ for the ministry programs.

 

[recordhead]

With that bigger stick, like Recordhead said before, comes higher $$$ for the ministry programs.
[/quote]

Unlike KYmedia, radiohawkins knows what he's talking about. If Salem swapped programming on 105.9 & 94.7, they would have to lower the rate card charged to ministries because 105.9 reaches fewer people.

 

[kentuckymedia]

Wow!

Salem can make a lot of money on Christian AC. Do I need to give examples? Milwaukee, Cleveland, Dallas, Atlanta, Sacramento. But...they dont know what they are doing in Louisville...thats the problem!

WGTK could be making more money, so could WRVI. But they are so big on selling block programming.

 

[radiohawkins]

Wow!

Salem can make a lot of money on Christian AC. Do I need to give examples? Milwaukee, Cleveland, Dallas, Atlanta, Sacramento. But...they dont know what they are doing in Louisville...thats the problem!

WGTK could be making more money, so could WRVI. But they are so big on selling block programming.

Don't know what they are doing? Salem Louisville has the legendary PD CC Matthews that is limited by corporate on what he can do. Ever since the APD started scheduling the music on RVI the ratings have gone up.

 

[recordhead]

Wow!

Salem can make a lot of money on Christian AC. Do I need to give examples? Milwaukee, Cleveland, Dallas, Atlanta, Sacramento. But...they dont know what they are doing in Louisville...thats the problem!

WGTK could be making more money, so could WRVI. But they are so big on selling block programming.

I disagree. Lets say they switched the two and with RVI on 94.7 the ratings jump. Then what? People start banging on the door to advertise? Christian radio is a tough sell.

 

[radiogeek40208]

Wow!

Salem can make a lot of money on Christian AC. Do I need to give examples? Milwaukee, Cleveland, Dallas, Atlanta, Sacramento. But...they dont know what they are doing in Louisville...thats the problem!

WGTK could be making more money, so could WRVI. But they are so big on selling block programming.

Don't know what they are doing? Salem Louisville has the legendary PD CC Matthews that is limited by corporate on what he can do. Ever since the APD started scheduling the music on RVI the ratings have gone up.

CC Matthews legendary PD?!? HA.. that's why he's working for SALEM LOUISVILLE! LOL Give me a break... sure the guy did good with DJX in the late 80's/90's.. but he totally screwed up the Clear Channel cluster on Radio Drive... radiohawkins you made my day with "legendary PD".. HA

 

[intheair]

I disagree. Lets say they switched the two and with RVI on 94.7 the ratings jump. Then what? People start banging on the door to advertise? Christian radio is a tough sell.

What if... Salem sells WFIA-AM 900, moves ALL Christian Talk/Teaching to 105.9, put Southern Gospel (or Inspo) on 94.7 (full-time) AND hire a LIVE morning show for WGTK?? Has anyone at Salem EVEN thought of that?

 

[kyscott]

Salem would be nuts to sell 900kHz. It's the second best AM signal in town. You can take it reliably out past Frankfort.

 

[WHOKILLEDRADIO]

Salem would be nuts to sell 900kHz. It's the second best AM signal in town. You can take it reliably out past Frankfort.

3rd best. 970 is 2nd.

 

[indydood]

well............maybe 5th best.

790 and 1080 are easily superior signals, as well as 970 and (obviously) WHAS. 900's signal is very close to the coverage of 1450.

 

[radiohawkins]

well............maybe 5th best.

790 and 1080 are easily superior signals, as well as 970 and (obviously) WHAS. 900's signal is very close to the coverage of 1450.

That's very funny and wrong!

 

[indydood]

CORRECTION!!!!

well............maybe 5th best.

790 and 1080 are easily superior signals, as well as 970 and (obviously) WHAS. 900's signal is very close to the coverage of 1450.

Did not mean 1450's signal is up there; should have said 1350. sorry.

 

[WHOKILLEDRADIO]

Re: CORRECTION!!!!

well............maybe 5th best.

790 and 1080 are easily superior signals, as well as 970 and (obviously) WHAS. 900's signal is very close to the coverage of 1450.

Did not mean 1450's signal is up there; should have said 1350. sorry.

900 AM is a 1000 watts non directional. Feel free to check out coverage maps on radio locator

 

[greg.hahn]

Salem, WAKE UP! Move your Christian AC to the more powerful 94.7 would you? If they moved that signal to the bigger stick, the ratings could be even better.

Bigger stick?

OK, I guess so, but that's like arguing which chihuahua is the bigger dog.

 

[indydood]

Re: CORRECTION!!!!

well............maybe 5th best.

790 and 1080 are easily superior signals, as well as 970 and (obviously) WHAS. 900's signal is very close to the coverage of 1450.

Did not mean 1450's signal is up there; should have said 1350. sorry.

900 AM is a 1000 watts non directional. Feel free to check out coverage maps on radio locator

I did and I stand by my statement. 790, 970 and 1080 are indeed bigger signals- it's not really that close.

 

[collegeDJ86]

I can verify that 790 and 970 both are way stronger than 900 toward the northeast in Madison, IN.

Plus, even 620 (save for that null to the east) and 680 have comparable land coverage given their low dial position. Granted, this assumes that the sites are kept in decent running order.

Saying WFIA 900 is the 2nd best AM signal in the market is unfounded. But it is still a very solid signal. Louisville seems to have a good number of solid AM signals.