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New Tri-Cities Numbers

Any thoughts on the latest Tri-Cities numbers that were released yesterday? The Rabbit and 'TFM dropped some, and apparently The Peak hasn't hit its peak yet. WIVK is now higher. What's the deal?
 
I think there is the demand for a second contemporary country station in the market- and that's where WIVK is gaining ground.

Now, will it ever make a serious dent? No. But certainly a country alternative will be welcomed in the market.

Correct me if I'm wrong, but in the late 80s wasn't WQUT dominant in the market the way WXBQ is now? And at that time The Rabbit Station had competition from US 99 and such- so I'm guessing that took away from WXBQ's numbers and prevented them from being No. 1.

> Any thoughts on the latest Tri-Cities numbers that were
> released yesterday? The Rabbit and 'TFM dropped some, and
> apparently The Peak hasn't hit its peak yet. WIVK is now
> higher. What's the deal?
>
 
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