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New voice guy on PRO-AM?

wknd92 said:
It doesn't matter one way or another...it is someone to tell the call letters, frequency and city of license and do some promo/imaging voicing. It doesn't phase me one way or another and I'm guessing it doesn't phase the listeners either


Whatcha think about this Holland? wknd says .... "and I'm guessing it doesn't phase the listeners either".
You could be absolutely right for all I know wknd. I'm just curious what Holland thinks. Thanks.
 
Unless the voice is so obnoxious you want to fill your ears with sealing wax the listener doesn't care one way or the other. Listeners don't care about voices,production,imaging,etc. Maybe there's some sort of subconscious effect buried somewhere but the quality of work done around here goes in one ear and out the other unless there's that sealing wax that stops it from getting in or out.
 
RE "Whatcha think about this Holland?"

'Not sure I can think of yet-another-way to say this...

Holland Cooke said:
Arbitron diaries are "a memory test," which disadvantages sound-alike.
And not just recorded imaging work.
One of the enduring ironies of radio is that many conform, while the-standard-of-measurement rewards nonconformity (Salty Brine).
More typically, radio treats listeners like this:
http://www.youtube.com/watch?v=ws58s9wzYsA
 
Re: RE "Whatcha think about this Holland?"

Holland Cooke said:
'Not sure I can think of yet-another-way to say this...

Holland Cooke said:
Arbitron diaries are "a memory test," which disadvantages sound-alike.
And not just recorded imaging work.
One of the enduring ironies of radio is that many conform, while the-standard-of-measurement rewards nonconformity (Salty Brine).
More typically, radio treats listeners like this:
http://www.youtube.com/watch?v=ws58s9wzYsA


Not trying to be a wise guy when I say this, so don't take it the wrong way. But by the above definition and with what you have been saying as well.... A station would be better off hiring a 5 year old to do voiceovers because it wouldn't be the same old growling voice. It would be something different that perhaps listeners may remember when it comes time to filling out those diaries. Would you agree with that?
 
I know when I'M licked!

I think it's time to humbly acknowledge that I'm incapable of making-the-point-I've-been-trying-to-make.

Like the smoking doctor, the-lawyer-who-ends-up-in-prison, the bald barber, the cabbie who's taxi is all-dented-up, I'm the-communicator-who's-failed-to-communicate.
 
Ill alert the media said:
Unless the voice is so obnoxious you want to fill your ears with sealing wax the listener doesn't care one way or the other.

Isn't it all about REMEMBERING the voice you're hearing coming out of the speaker?

For me anyway, it's EXACTLY that obnoxious quality I hear in Jim Cutler's voice that makes his work for WEEI's sports-net impossibe to confuse with the work of anyone else.

In that respect...Jim Cutler has done his job...and very well at that.
 
Dighton Rockhead said:
Ill alert the media said:
Unless the voice is so obnoxious you want to fill your ears with sealing wax the listener doesn't care one way or the other.

Isn't it all about REMEMBERING the voice you're hearing coming out of the speaker?

For me anyway, it's EXACTLY that obnoxious quality I hear in Jim Cutler's voice that makes his work for WEEI's sports-net impossibe to confuse with the work of anyone else.

In that respect...Jim Cutler has done his job...and very well at that.

That is what I think as well. Same thing goes for Paul Turner and his work on CNN, New York's K-Rock and a number of other stations. That's a voice that I always remember. But obviouly Holland and I can't agree on this one thing.
 
Re: I know when I'M licked!

Holland Cooke said:
I think it's time to humbly acknowledge that I'm incapable of making-the-point-I've-been-trying-to-make.

Like the smoking doctor, the-lawyer-who-ends-up-in-prison, the bald barber, the cabbie who's taxi is all-dented-up, I'm the-communicator-who's-failed-to-communicate.

Holland I always look forward to your posts so don't take this the wrong way but I don't always know what you're saying. It's like you're always in sales pitch-consultancy mode. If someone asked what years you worked at WPRO instead of just answering you'd post two youtube videos and a pie chart. Again, keep the posts coming because I enjoy them and do respect you.
 
The problem is Holland, you just can't answer the question. Like many talk radio hosts, you'd rather prove that you are smarter then everyone else in the room.

Like the above poster I always find your insight interesting, but you punish the rest of us who sometimes don't understand you. Shame on us! You tend to talk down to people. The very thing you speak out aginst with talk hosts.

There is a reason why you are not married.
 
You may be right. I may be crazy.

But it just may be a lunatic you're looking for.

YakYakYak said:
you just can't answer the question.

If anyone ever says to you "Why do you always answer-a-question-with-a-question?" reply "Do I do that?"

But seriously...
In Education, it's called "The Socratic Method."

Less-seriously...
I admit that I couldn't POSSIBLY make-the-point-I-was-CLEARLY-failing-to-make better than this does:
http://www.youtube.com/watch?v=ws58s9wzYsA

YakYakYak said:
you'd rather prove that you are smarter then everyone else in the room

Are you sure you're not confusing me with Glenn Beck?

At-the-risk-of making-your-point, I think you mean "than everyone else."

I get called alotta things in THIS particular [chat] room, but smarter-than-everyone-else may be a first...
 
A distinctive voice, not sounding like everyone else; but that is professional (a 5 year old isn't going to cut it), helps make a station stand out. While those of us on this board are not an "average listener/person" by any means (I would guess that 95% of the populace know the names Don Pardo, Don Lafontaine, Ernie Anderson, Jim Cutler, etc). If the "average listener/person" was given a cue as Jim Cutler is the Voice of ESPN & WEEI, Don Pardo the Voice of Saturday Night Live, etc, then the listener would know the person you are talking about. This is why you don't have the same imaging guy doig more than one station in a market, could breed confusion as to what station you are listening to, which in diarydom is critical (although come PPM, will be less so).....The guys from The Big Bang Theory (other than the guy that plays Howard), Bobcat Golthwait or Judy Tenuta are not a good choice for a voice for imaging; but Gary Sinise, Tom Selleck, Gene Hackman get work because they have professional voices and do a good job delivering the message
 
Actors are NON-pukers.

wknd92 said:
Gary Sinise, Tom Selleck, Gene Hackman get work because they have professional voices and do a good job delivering the message

YAH-mon. And I -- ex-DJ-to-the-grave -- am green-with-envy, because I can't do that un-puke delivery Tom Selleck does on those GREAT Florida Orange Juice TV spots. He's worth every penny.

HC
www.HollandCooke.com

PS: "THIS JUST IN: PAULA ABDUL ANNOUNCES SHE'LL RUN FOR GOVERNOR OF ALASKA. LOU DOBBS WANTS A PEEK AT HER BIRTH CERTIFICATE...OR WAS THAT HER BIRTHDAY SUIT?"
 
wknd92 said:
A distinctive voice, not sounding like everyone else; but that is professional (a 5 year old isn't going to cut it), helps make a station stand out. While those of us on this board are not an "average listener/person" by any means (I would guess that 95% of the populace know the names Don Pardo, Don Lafontaine, Ernie Anderson, Jim Cutler, etc). If the "average listener/person" was given a cue as Jim Cutler is the Voice of ESPN & WEEI, Don Pardo the Voice of Saturday Night Live, etc, then the listener would know the person you are talking about. This is why you don't have the same imaging guy doig more than one station in a market, could breed confusion as to what station you are listening to, which in diarydom is critical (although come PPM, will be less so).....The guys from The Big Bang Theory (other than the guy that plays Howard), Bobcat Golthwait or Judy Tenuta are not a good choice for a voice for imaging; but Gary Sinise, Tom Selleck, Gene Hackman get work because they have professional voices and do a good job delivering the message


It would have been easier for Holland to just say that he doesn't care for the new guy because he sounds to typical.

Sometimes less words are better.
 
I ADMIT IT! I've done an AWFUL job here...

<< It would have been easier for Holland to just say that he doesn't care for the new guy because he sounds too typical. >>

It's not about this-particular-guy, or that-particular-station, or this market.
NOTHING PERSONAL.

Sound-alike stuff, GENERALLY, is causing radio to blur-into-the-background.

Diaries reward what-sounds-different.
When/if meters come here, awareness will still drive usage.

<< Sometimes less words are better. >>

"Fewer."
And you're right...USUALLY, not sometimes, the-fewer-the-better.
In years-as-a-corporate-suit, employee feedback often suggested that my memos were too terse!
As a wise man I worked for, for years, would say: "Tell them, and tell them why. Use examples."

Apologies if examples offered and underlying rationale obscured my message.
Though snippy retorts too often dominate these threads, I, personally, enjoy some of the more-thoughtful posts.

Your comments are genuinely instructive.
 
alvincater said:
Back to the SUBJECT! The new voice guy sounds real FAKE!


I think I like him because I link him with a legendary station that I also really liked. It's not always all about the voice. Sometimes it's more about the voice you've grown used to and the good memories you associate with it.
 
Skynet74 said:
alvincater said:
Back to the SUBJECT! The new voice guy sounds real FAKE!


I think I like him because I link him with a legendary station that I also really liked. It's not always all about the voice. Sometimes it's more about the voice you've grown used to and the good memories you associate with it.

AHA!!! This may be one of the most spot-on things you've ever said. You want things the way they used to be & it's probably the case with many who complain about programming in general, if not life in general. Just remember "these are the good old days" to a whole different audience. Now that I've complimented you on one of your few & far between epiphanies don't get big-headed.
 
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