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New Weather Channel Logo

onair

onair

Coming on or around August 15 - Click Here To View

The Weather Channel gets new logo, tagline
by James Welsh

The Weather Channel in the US will get a new logo, tagline and programming lineup this summer in what is being called a “brand evolution.”

The 23-year old channel, popular for its “Local on the 8s” programming segment that delivers local forecasts powered by equipment installed at cable headends across America, is dropping the current “Live By It” slogan in favour of “Bringing Weather To Life.”

Another more controversial change will involve tweaking the channel’s logo, which has gone relatively untouched since its first appearance in 1982. The familiar blue rounded square with soft letters will be replaced by a sharper, plainer device.

The new branding was developed in conjunction with Lambie-Nairn, the UK firm responsible for brands including the BBC and UKTV, and Troika of Los Angeles.

“The Weather Channel is a unique and distinctive brand, but even strong brands must evolve,” said Wonya Lucas, executive VP of marketing for The Weather Channel. “When people think of weather, they think of The Weather Channel. We’re building on our trusted heritage to expand the bounds of how we present weather information.”
 
My guess is they are going to rebrand it The Storm Stories Channel, as everytime I tune in to get weather that silly show is on.<P ID="signature">______________
WCBS = We're Crazy Buffoons and Schmucks
<a href=http://chuck.spotteddogs.org/tv/>Spotted Dog TV Talk - for all your non-news TV Talk</a></P>
 
"Weather Channel 2006 Calendar" ;)

The station doesn't need a logo change...it needs to put out a calendar with all their forecasters. Sharon Resultan, Hillary Andrews, Stephanie Abrams, Jenetta Jones for the guys and Jim Cantore, Mike Bettes, Rich Johnson and Paul Goodloe for the ladies. ;)
 
Pretty lame logo.

What was wrong with the old one? They probably paid thousands for something a talentless photoshop hack like me could have typed up in 2 minutes.
 
> Pretty lame logo.
>
> What was wrong with the old one? They probably paid
> thousands for something a talentless photoshop hack like me
> could have typed up in 2 minutes.

The thing is there are people stupid enough to pay oodles of money for a rebrand that looks like it could have been done by a middle schooler. The problem is finding such people and geting them to pay oodles of money to you!<P ID="signature">______________
WCBS = We're Crazy Buffoons and Schmucks
<a href=http://chuck.spotteddogs.org/tv/>Spotted Dog TV Talk - for all your non-news TV Talk</a></P>
 
> Coming on or around August 15 - Click Here To View
>
> The Weather Channel gets new logo, tagline
> by James Welsh
>
> The Weather Channel in the US will get a new logo, tagline
> and programming lineup this summer in what is being called a
> “brand evolution.”
>
> The 23-year old channel, popular for its “Local on the 8s”
> programming segment that delivers local forecasts powered by
> equipment installed at cable headends across America, is
> dropping the current “Live By It” slogan in favour of
> “Bringing Weather To Life.”
>
> Another more controversial change will involve tweaking the
> channel’s logo, which has gone relatively untouched since
> its first appearance in 1982. The familiar blue rounded
> square with soft letters will be replaced by a sharper,
> plainer device.
>
> The new branding was developed in conjunction with
> Lambie-Nairn, the UK firm responsible for brands including
> the BBC and UKTV, and Troika of Los Angeles.
>
> “The Weather Channel is a unique and distinctive brand, but
> even strong brands must evolve,” said Wonya Lucas, executive
> VP of marketing for The Weather Channel. “When people think
> of weather, they think of The Weather Channel. We’re
> building on our trusted heritage to expand the bounds of how
> we present weather information.”
>

They really could do better then that. They join the following in having lame looking new logos:

AMC
VH1
MTV-2

<P ID="signature">______________
</P>
 
Re: "Weather Channel 2006 Calendar" ;)

> The station doesn't need a logo change...it needs to put out
> a calendar with all their forecasters. Sharon Resultan,
> Hillary Andrews, Stephanie Abrams, Jenetta Jones for the
> guys

Add Sarah Libby (weekends) to that list :)

Also, anybody who is a hardcore fan of classic Weather Channel stylings, you should check out www.twcclassics.com . I get no pay for that plug, it's just a tremendous source of 1980's and 1990's TWC video and music for us hardcore fans.<P ID="signature">______________
dstroyernepa (at) yahoo (dot) com
www.exposedfm.com
www.freewebs.com/dstroyerradio
www.patbattle.com

"Forget Aristotle, and f*** Socrates... Here comes Professor Anthony."</P>
 
Here's how they created that...

Step 1. Open Photoshop.

Step 2. Create new document, presumably a large size like 640 x 480 to accomodate scaleing and the like. Make sure you have a transparent background.

Step 3. Duplicate and throw away the background layer. This makes it editable.

Step 4. Make a new layer. Select it to make it active.

Step 5. Select "Marquee" tool (that's "m" on the keyboard)

Step 6. Draw a square.

Step 7. Select the color Blue in the color picker.

Step 8. Right click on the new square, select "Fill with foreground color"

Step 9. Select Text tool (that's "t" on the keyboard)

Step 10. Select appropriate font, make it left justified, and set the color to white. Type "The" enter "Weather" enter "Channel".

Step 11. Click off in the Layers panel to set tool.

Step 12. If not already positioned properly, select the move tool (keyboard 'v') and position the text.

Step 13. Apply a quick mask to the new logo so that it is keyable in a Chyron machine.

Step 14. File > Save (or Ctrl/Cmd + S)

-A<P ID="signature">______________

</P>
 
I kind of like Court TV's new logo...clean and simple.

>
> They really could do better then that. They join the
> following in having lame looking new logos:
>
> AMC
> VH1
> MTV-2
>
 
Re: "Weather Channel 2006 Calendar" ;)

> > The station doesn't need a logo change...it needs to put
> out
> > a calendar with all their forecasters. Sharon Resultan,
> > Hillary Andrews, Stephanie Abrams, Jenetta Jones for the
> > guys
>
> Add Sarah Libby (weekends) to that list :)
>
> Also, anybody who is a hardcore fan of classic Weather
> Channel stylings, you should check out www.twcclassics.com .
> I get no pay for that plug, it's just a tremendous source
> of 1980's and 1990's TWC video and music for us hardcore
> fans.
>

I wouldn't mind a Calender of just Steph Abrams...
 
> Here's how they created that...
>
> Step 1. Open Photoshop.
>
> Step 2. Create new document, presumably a large size like
> 640 x 480 to accomodate scaleing and the like. Make sure
> you have a transparent background.
>
> Step 3. Duplicate and throw away the background layer.
> This makes it editable.
>
> Step 4. Make a new layer. Select it to make it active.
>
> Step 5. Select "Marquee" tool (that's "m" on the keyboard)
>
>
> Step 6. Draw a square.
>
> Step 7. Select the color Blue in the color picker.
>
> Step 8. Right click on the new square, select "Fill with
> foreground color"
>
> Step 9. Select Text tool (that's "t" on the keyboard)
>
> Step 10. Select appropriate font, make it left justified,
> and set the color to white. Type "The" enter "Weather"
> enter "Channel".
>
> Step 11. Click off in the Layers panel to set tool.
>
> Step 12. If not already positioned properly, select the move
> tool (keyboard 'v') and position the text.
>
> Step 13. Apply a quick mask to the new logo so that it is
> keyable in a Chyron machine.
>
> Step 14. File > Save (or Ctrl/Cmd + S)

You forgot the most important one:

Step 15. Bill the client big $$$$$$$$$$$$$$!

Anybody remember NBC's embarrassment in the '70s when their expensive new logo turned out to be almost identical to the Nebraska educational network's--which had been done in-house for next to nothing?
 
Re: "Weather Channel 2006 Calendar" ;)

Can't have a Weather Channel calendar without the "Queen" of the Weather Channel, Kristina Abernathy........SCHWING!!!
 
> > Pretty lame logo.
> >
> > What was wrong with the old one? They probably paid
> > thousands for something a talentless photoshop hack like
> me
> > could have typed up in 2 minutes.
>
> The thing is there are people stupid enough to pay oodles of
> money for a rebrand that looks like it could have been done
> by a middle schooler. The problem is finding such people and
> geting them to pay oodles of money to you!
>
Anyone think they're gonna let people go? My Aunt & Great Grandma, pay close attention to 'The Local Forecast On The 8's, especially during winter. If they drop that, they will piss-off a huge portion of the senior population.Hopefully it will stay. This whole thing reminds me of when in 1985 Coke introduced 'New Coke' & that didn't last long.
 
> > Here's how they created that...
> >
> > Step 1. Open Photoshop.
> > .....
> > Step 14. File > Save (or Ctrl/Cmd + S)
>
> You forgot the most important one:
>
> Step 15. Bill the client big $$$$$$$$$$$$$$!

That's all Lambie-Nairn has been doing for the last few years. The last thing coming out of their studio that I've actually liked is the BBC News corporate look, and that was 1999.

<a target="_blank" href=http://www.lambie-nairn.com/>http://www.lambie-nairn.com/</a><P ID="signature">______________
Derek
<a target="_blank" href=http://www.tvvancouver.cjb.net>TV.Vancouver</a>: Covering TV stations in Vancouver, BC</P>
 
> > > Here's how they created that...
> > >
> > > Step 1. Open Photoshop.
> > > .....
> > > Step 14. File > Save (or Ctrl/Cmd + S)
> >
> > You forgot the most important one:
> >
> > Step 15. Bill the client big $$$$$$$$$$$$$$!
>
> That's all Lambie-Nairn has been doing for the last few
> years. The last thing coming out of their studio that I've
> actually liked is the BBC News corporate look, and that was
> 1999.
>
> http://www.lambie-nairn.com/
>

I'm gathering it's just gonna take a lot of getting used to, though the graphic in itself looks plain...nothing creative about it. I suppose they HAD to redo it, wasn't the current logo there since day one? It does kinda have an 80's sort of feel.

TS
 
Re: "Weather Channel 2006 Calendar" ;)

> > > The station doesn't need a logo change...it needs to put
>
> > out
> > > a calendar with all their forecasters. Sharon Resultan,
> > > Hillary Andrews, Stephanie Abrams, Jenetta Jones for the
>
> > > guys
> >
> > Add Sarah Libby (weekends) to that list :)
> >
> > Also, anybody who is a hardcore fan of classic Weather
> > Channel stylings, you should check out www.twcclassics.com
> .
> > I get no pay for that plug, it's just a tremendous source
>
> > of 1980's and 1990's TWC video and music for us hardcore
> > fans.
> >
>
> I wouldn't mind a Calender of just Steph Abrams...
>

She's hott! sizzle. I would like to see her in a bikini.
 
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