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I don't like their moniker either. SKIN RADIO. As mentioned by someone on Radio Racket it reminds me of Dan Snyder's Red Zebra Washington Redskins Radio Network in DC.
I don't know what I would've called it, but it's definately a station that's dramatically different. Maybe something like that.
Actually, if you look at the tats on A.I. and many other urban sports stars, it fits right in. It has the "outlaw" attytood and the urban "don't-give-a-sh*t" persona.
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