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New WRXP Positioner: Just "Rock"

DToTheJ

DToTheJ

Heard WRXP this morning, and they've apparently made a change in their on-air imaging presentation, as I have discovered first-hand while listening for about fifteen minutes. No longer are they promoting themselves as "New York's Rock Experience". In fact, they simply dropped the "Experience". A few liners have the voiceover lady simply say "Rock... 101.9 RXP."

No doubt this is in response to yet another PPM that presented not very favorable numbers for WRXP.
 
frozenfiresb said:
I wonder if any playlist tweaks are in the near future.
Click to expand...

They absolutely are. Listen for them - they're coming soon.

(FYI - they mirror some of the suggestions made on previous posts about the musical direction.)
 
Well, if it's coming from a "WRXP insider," it's got to be true! Thanks for the scoop, and for signing up!
 
I "tuned" in (to the stream since I'm in Orange County, CA ;) ) and the first song I heard played was Cheap Trick "Surrender" I believe.... THAT is a huge tune out for me so it was right back to WXPK 107.1 The Peak.
 
Yeah, they've changed it to "Rock 101.9 RXP" from "New York's Rock Experience". The DJ's also say "Rock 101.9 RXP" now, and they changed the logo on their site to say "ROCK". I also heard the cheap trick song at around 5:00. It kind of sounds like they're going to adjust their playlist to sound a lot like WXPK The Peak. I still say they should just make it mostly Gen X alternative hits like "Radio923" in Cleveland. I think they can pull close to 3 cume's with that, which would put them in a pretty good position. I think they bill pretty good right now (~14mil a year i think), but I think they can make more money and improve their TSL and keep people locked in if they played well-known gen x hits.
 
Today, I heard System Of A Down and Queens of the Stone Age. Good job in playing some harder rock that's been missing from the NY airwaves for a few years. I could do without the Cheap Trick, though. Leave most of the '80's stuff for Q104.
 
I've been noticing more 90's grunge in the playlist this week. Still looks like a trainwreck right now, though. Time to dump the record store snob music. No one wants to hear Blondie or Joan Jett, either.
 
MarkW said:
Time to dump the record store snob music.
Click to expand...

I take it then that you're a fan of "mullet rock". Since 'RXP has been playing plenty of Linkin Park, Puddle of Mudd and Metallica lately, you'll fit in quite well with their revised sound! :)
 
Nah, mullet rock in my view is the crap WYSP in Philly plays.

Most mullet wearers likely despise Linkin Park.

"Plenty" of Metallica? They play 'em maybe twice a day, and the only songs I've seen are the safest songs off the black album.
 
plenty of people want to hear Blondie and Joan Jett;
and The Clash and The Sex Pistols;
and Mink De Ville and Patti Smith;
and The New York Dolls and Iggy & The Stooges;
and Lou Reed and David Bowie;
and Cherry Vanilla and Wayne County;
and Billy Idol's Generation X and Adam & the Ants;
and The Jam and The Damned;
and the hundreds of other attractions that would make a 'classic NY rock scene' station the talk of town....
or you can continue banging your head against the wall...
(did I mention The Psychotic Frogs?)
 
Niche crap is not going to get the station cume.

Emmis has done a fairly good job rebuilding Q101 in Chicago during the past 12 months. They moved Sherman & Tingle to AM Drive, hired Tim Virgin for PM Drive, and dissolved the god awful "Manno Brothers" show. Holy crap did they blow. The playlist has been expanded while remaining centerd on hard rock alternative.

Q101 was pulling a 1.2 or 1.3 share at its low point during the PPM era; they are now up to a 2.4. Their cume has also grown nicely. Not monster ratings by any means, but they are now probably doing well enough to be sustainable.

It looks as if RXP is Emmis' latest fixer-upper.
 
MarkW said:
Niche crap is not going to get the station cume.

Emmis has done a fairly good job rebuilding Q101 in Chicago during the past 12 months. They moved Sherman & Tingle to AM Drive, hired Tim Virgin for PM Drive, and dissolved the god awful "Manno Brothers" show. Holy crap did they blow. The playlist has been expanded while remaining centerd on hard rock alternative.

Q101 was pulling a 1.2 or 1.3 share at its low point during the PPM era; they are now up to a 2.4. Their cume has also grown nicely. Not monster ratings by any means, but they are now probably doing well enough to be sustainable.

It looks as if RXP is Emmis' latest fixer-upper.
Click to expand...
The playlist of Q101 is the "niche crap" that I'm suggesting - well-known alternative hits. WKRK Radio 92.3 in Cleveland went from high 1's to mid 4's in cume after switching to alternative.
 
"The playlist has been expanded while remaining centerd on hard rock alternative."

There used to be two formats. Active Rock and Alternative/Modern. The fact there's so little of a difference now is part of the problem.
 
lalumia said:
plenty of people want to hear Blondie and Joan Jett;
and The Clash and The Sex Pistols;
and Mink De Ville and Patti Smith;
and The New York Dolls and Iggy & The Stooges;
and Lou Reed and David Bowie;
and Cherry Vanilla and Wayne County;
and Billy Idol's Generation X and Adam & the Ants;
and The Jam and The Damned;
and the hundreds of other attractions that would make a 'classic NY rock scene' station the talk of town....
or you can continue banging your head against the wall...
(did I mention The Psychotic Frogs?)
Click to expand...
And only lalumia wants to hear the bands in boldfaced above. ;D
 
WKRK Radio 92.3 in Cleveland went from high 1's to mid 4's in cume after switching to alternative.
Click to expand...

You are citing AQH share, not cume.

Radio 92-3 is doing VERY well. They have pulled ahead of WMMS in the ratings. Very different sounding station, though, than Q101 with somewhat different demo targets. Either approach, though, would be a VAST improvement over the current sound of RXP.
 
[In Cleveland] Radio 92-3 is doing VERY well. They have pulled ahead of WMMS in the ratings.
Click to expand...

Is that right? I guess every dog has his day - except when the dog's name is Rover...
 
Meanwhile, looks like the likes of Springsteen and Guns N' Roses are still part of the WRXP playlist:
http://www.1019rxp.com/broadcasthistory.aspx

Recent music set:
8:45 AM "JUST LIKE HEAVEN" - THE CURE
8:49 AM "YOU AND YOUR HEART" - JACK JOHNSON
8:52 AM "BORN TO RUN" - BRUCE SPRINGSTEEN
8:56 AM "BURNING THE BOWERY" - JESSE MALIN

By the way, I noticed that there's a break in the music between 9 and 10 AM... Public affairs shows? Infomercials? Hmmm...
 
This is a fascinating thread. To me, it explains why rock as a radio format is dying. It can never satisfy enough people to get the size audience it needs to survive. The compromises it needs to make to attract an audience hurts its ability to keep the audience it once had. Everyone wants to hear what they want to hear, and they can't agree on what that is. Radio's caught in the middle between the music and the people.
 
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