OK... so I have my new XM radio in my new gas-guzzling suv, and I listen and think to myself "This ain't bad. Why would I go back to FM?"
Let's face it XM is what FM has tried become(except no spots)... long blocks of songs strung together with nothing interesting surrounding it. So if the "real broadcasters" continue this trend, why shouldn't we all tune to XM or Sirius, where there's more variety and no spots.
My point is that broadcast radio has invited people by the millions to subscribe to satellite. Broadcasters cheaped-out long ago; dropping news and local information (if you think those traffic reports or those headlines from metro constitute information - you're kidding yourselves). Jocks are told to shut up, read the pre-wriiten liners, and track the music. That is boring radio, and it is EASILY replicated by satellite radio. Broadcasters are not offering anything unique anymore. No wonder radio annoucers get paid so little... THEY DO SO LITTLE anymore.
C'mon radio, get your personality back! Make programming about presenting shows again - not just about tracking songs.
A final example... who needs your weather reports anymore? The Sunday morning forecast gets recorded on Friday and it sounds pre-recorded. Don't tell me there'sa 40%chance of showers when it has already been raining for hours. Stuff like this goes on all the time in your all-too-often automated world. I hope it's not too late to put the magic back in broadcast radio, but if you broadcasters don't wake up, satellite is going to kill local radio - because you refuse to be LOCAL anymore. When it comes to commercials, XM will always beat you by playing fewer commercials than you do. So find another way to break through. I recommend getting local personality back into local radio. What do you think?
Let's face it XM is what FM has tried become(except no spots)... long blocks of songs strung together with nothing interesting surrounding it. So if the "real broadcasters" continue this trend, why shouldn't we all tune to XM or Sirius, where there's more variety and no spots.
My point is that broadcast radio has invited people by the millions to subscribe to satellite. Broadcasters cheaped-out long ago; dropping news and local information (if you think those traffic reports or those headlines from metro constitute information - you're kidding yourselves). Jocks are told to shut up, read the pre-wriiten liners, and track the music. That is boring radio, and it is EASILY replicated by satellite radio. Broadcasters are not offering anything unique anymore. No wonder radio annoucers get paid so little... THEY DO SO LITTLE anymore.
C'mon radio, get your personality back! Make programming about presenting shows again - not just about tracking songs.
A final example... who needs your weather reports anymore? The Sunday morning forecast gets recorded on Friday and it sounds pre-recorded. Don't tell me there'sa 40%chance of showers when it has already been raining for hours. Stuff like this goes on all the time in your all-too-often automated world. I hope it's not too late to put the magic back in broadcast radio, but if you broadcasters don't wake up, satellite is going to kill local radio - because you refuse to be LOCAL anymore. When it comes to commercials, XM will always beat you by playing fewer commercials than you do. So find another way to break through. I recommend getting local personality back into local radio. What do you think?