I know what cluster leverage is. WXBK is not a single station all alone by itself. It's part of a cluster.
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New York April 2024 PPM
- Thread starter Theater of My Mind
- Start date
I know what cluster leverage is. WXBK is not a single station all alone by itself. It's part of a cluster.
Please stop.
I know I don't count because I don't live in the Market, but I listen to 94.7 The Block on Tune-In radio several hours a week every week. I like it because they play music I like some which came out when I was I'm high school. (1996-2000).
When some of those songs came out we in the Hartford market listened on glorious AM radio. We had JAMZ 910 which leaned R&B during the day snd leaned Hip-hop at night. They existed March of 97 until May of 01. In the 12+ numbers they got as high as the low 4s a couple of times. This was pre PPM.
In October 2000 JAMZ 910 was joined by Blaze 990 in the suburbs. It was the little station that couldn't. It was run by a Jamaican man who had previously gotten fired from JAMZ, so they played a lot of Caribbean Music including all day on Saturdays including "The Old School Caribbean Morning Show" from 6AM-10AM. They played more hip-hop than JAMZ. Thats why I forgave them for their sins. (What a train wreck the station was).
We didn't get our first commercial FM Hop-Hop station until March 2001 When Infinity launched Hot 93.7
When some of those songs came out we in the Hartford market listened on glorious AM radio. We had JAMZ 910 which leaned R&B during the day snd leaned Hip-hop at night. They existed March of 97 until May of 01. In the 12+ numbers they got as high as the low 4s a couple of times. This was pre PPM.
In October 2000 JAMZ 910 was joined by Blaze 990 in the suburbs. It was the little station that couldn't. It was run by a Jamaican man who had previously gotten fired from JAMZ, so they played a lot of Caribbean Music including all day on Saturdays including "The Old School Caribbean Morning Show" from 6AM-10AM. They played more hip-hop than JAMZ. Thats why I forgave them for their sins. (What a train wreck the station was).
We didn't get our first commercial FM Hop-Hop station until March 2001 When Infinity launched Hot 93.7
Today, agencies buy a package of multiple stations in a cluster at a rate that includes them all. It is not about the individual station but what the combination offers to advertisers.
If the owner creates a package that is competitive on Cost Per Point, they get on the buy.
Very rarely do agencies buy based on cume. While cume may be considered for R&F analysis, the key is rating (which is, of course, the same as share and AQH persons). So most ad buys have a goal expressed in GRIPs (Gross Ratings Points), they don't even look at cume as a measure.
Cume does not show how many people hear each spot.
WINS is not #5 in sales demos. It has improved a bit, but is still much lower in the sales demos than it is in 6+ or 12+.
Again, no time buyer uses 6+ numbers to evaluate stations. In the case of all the news stations you mentioned in your full post, they sell more commercial minutes per hour than a music station because they do not do particularly well in the true sales demos.
People under about 45 or so won't listen often or even at all to "all news" as currently done whether it is on AM, FM or streamed.
In other words they are throwing in WXBK as a bonus. Still doesn't mean it's worth anything. They could just as easily throw in an Alt or WCBS or Adult Hits or any of the other things people mentioned, any of which would likely rank higher than #21 in the market with a 1.3 share on its own merit.
I don't know about that. I would think that a music format is cheaper to run than an all-news format. If I were Audacy, I would keep The Block's format for now. If it fails and there's no other feasible music formats to flip to, then switch to the WCBS all-news simulcast.
You assume those stations get the same demos and are interchangeable.
It's not a bonus. Despite its lower ratings, its AQH persons number would make it Top 5 in a slightly smaller market. So they get a decent rate and contribute to the total rating of the cluster.
But in most ad campaign's target demos, not every station ads "bulk" to a targeted buy.
When I look at markets like LA and NYC and analyze projected billing, I realize that it is very likely that even down around 20th or so those stations are making a decent profit on good billing. And the ones that are much lower or not subscribed to Nielsen have big enough targets to get local direct in big enough amounts to make money.
And The Block's signal is not a good pairing for 880 AM. If a station adds an FM, they should really try to have a comparable signal in the MSA.
Also to consider, Hot 97 isn’t exactly setting the world on fire with its numbers. It’s less than a point ahead of The Block 6+ and has a “full market” signal, yet no one ever says Hot needs to change. Comparing the signal, 94.7 might be performing relatively well compared to 97.1 with the limitations 94.7 has in a lot of its target area.
K-EARTH & JACK in LA aboth owned by Audacy.. Variety hits could be a backdoor way of getting a Classic Alternative station... Look at how JACK in LA is programmed, it was a very classic Alt sounding station for a while there.
Correct. They put out that report on May 4, 2023. However, today they released this:
BIA Shows Radio’s Revenue Winners, Losers From 2019-2023.
“Over the past five years, financial and valuation trends in the media ecosystem have been a rollercoaster ride for anyone involved and watching.” That’s Lauren Ross, VP of Media Valuations
BIA numbers published today show WINS is the third-highest billing station in the nation. WINS and WCBS 880 are still both among the top-10 billing stations in the entire country.
WINS revenue rose nearly 25% from the previous year after it added the 92.3 FM simulcast. WCBS 880's revenue was flat over the same period.
BIA Releases Top Billing Stations For 2023 As WTOP Leads For Ninth Straight Year
BIA Advisory Services has revealed its annual ranking of the top billing stations in the country as part of its
radioinsight.com
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Because WINS-FM HD2 is Alt 92.3 HD2, running alternative, while WINS-FM is news.
NYRadioFan22
Banned
https://ratings.****************/content/arb001
0.1 rating for ALT 92.3 on HD Radio. I wonder when HD radio will become more widely available and cheaper
My guess is when the patent runs out and it becomes shareware.
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