wont be long until the former KROCK returns, at a new signal, to 94.7. the block will sign off in time for football season. audacy will flip it to a 90s/early 2000s rock format (not alternative), so they can go after 104.3. Q104.3 is now the hunted, since adding Jets. Audacy has no interest in boring the NYC market even more than what it is, by adding wcbs to fm
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New York April 2024 PPM
- Thread starter Theater of My Mind
- Start date
And where did the market come from for "90s/early 2000s rock" in a market that's only supported one rock station consistently, that being Q104.3? The demographics of the market don't make that appealing, and Audacy isn't doing it anywhere else.
K-Rock? K-ROCK?! We're not digging up this grave again.
Who needs evidence? Let's say 94.7 becomes Polka and call it a day.
At this point, I'm dreading the rapidly approaching due date for the big reveal regarding 98.7. If the buyer indeed decides to put a rock or country format on 98.7 (or Audacy goes in either direction again on 94.7, for that matter), many of us (me included) who have been insisting that NYC radio will never attempt those formats again because the market is too ethnically/racially diverse will be eating a rather large serving of crow.
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I can only hope this happens š
The problem with "insisting" is you can insist anything if you dont back it up
Went thru this last time with "the dentist" about NASH
If country comes to NY then you should give me $500 put your $$ where you mouth is
I wont even keep the $$ ill donate to charity like the old friends horse retirement farm in kentucky the tour there is really cool
& no i wont send you $500 if it doesnt cause im not "insisting".
Well I correctly called KITS and KEGL reverting back to their formats months before it happened. Send ME the money, Iāll make you rich šThe problem with "insisting" is you can insist anything if you dont back it up
Went thru this last time with "the dentist" about NASH
If country comes to NY then you should give me $500 put your $$ where you mouth is
I wont even keep the $$ ill donate to charity like the old friends horse retirement farm in kentucky the tour there is really cool
& no i wont send you $500 if it doesnt cause im not "insisting".
Itās cheaper and more effective than what Audacy is doing now. the block is a dud. Itās not going to grow. You have talent on that station which costs money. The signal the area serves is still primarily suburban, correct? WFAN is the only āmaleā station in the cluster. they could use another. I didnāt get why Audacy launched alternative on 92.3 last time out? If they went more of what worked on 92.3 in the past it wouldāve worked. Adding WCBS to fm would be a joke. so have TWO spoken word formats on your fms?
Not true. The two all-news stations are mostly older men.
Just some information, rock has never "worked" on 92.3.
The "rock" on 92.3 from 1985-WFNY was never at any point "working" better than the beginning run of ALT 92.3!
92.3 WXRK was a station that started with an extremely strong built in audience for it's afternoon program that quickly got switched to morning drive.
The station was all about Howard, when he left the studio, the audience left with him, day after day, week after week, month after month, year after year. Classic Rock, Mainstream Rock, Alternative Rock, it didn't matter.
I would bet that you had to buy time during the hardly listened to Rock music time to be able to buy time during the Howard time. So if that's how you say that the rock was successful...
Currently, 94.7 allows for a cluster buy with it's sisters that satisfies some minimums for diversity of ethnic composition, so it "works" better than rock and country and 2nd fiddle ac, chr....
98.7, the placeholder format for if it doesn't sell should be the largest middle finger possible, Super duper mass appeal adult contemporary with a 80s and 1998-2014 lean, a superstar dj mixing those AC hits at noon and 5p for 20 minutes, and very fast traffic and local news updates in Spanglish! Oh, and a mass appeal classic rock show that airs only during Jets games!
The "rock" on 92.3 from 1985-WFNY was never at any point "working" better than the beginning run of ALT 92.3!
92.3 WXRK was a station that started with an extremely strong built in audience for it's afternoon program that quickly got switched to morning drive.
The station was all about Howard, when he left the studio, the audience left with him, day after day, week after week, month after month, year after year. Classic Rock, Mainstream Rock, Alternative Rock, it didn't matter.
I would bet that you had to buy time during the hardly listened to Rock music time to be able to buy time during the Howard time. So if that's how you say that the rock was successful...
Currently, 94.7 allows for a cluster buy with it's sisters that satisfies some minimums for diversity of ethnic composition, so it "works" better than rock and country and 2nd fiddle ac, chr....
98.7, the placeholder format for if it doesn't sell should be the largest middle finger possible, Super duper mass appeal adult contemporary with a 80s and 1998-2014 lean, a superstar dj mixing those AC hits at noon and 5p for 20 minutes, and very fast traffic and local news updates in Spanglish! Oh, and a mass appeal classic rock show that airs only during Jets games!
NYRadioFan22
Banned
OMG this would be great!!!!!! Do you know something we don't know? Hmmmm....
MassMusicMan
Banned
Found another horse racing guy on RD!
If only more people involved in American radio programming took to that racing spec in their horse obsessions.
Well, two things come to mind.
1) Yes, All-News is a tune-out for the young. That was true all through the history of All-News radio. WINS and WCBS never had appeal to the younger demos, even in the early 70s, when they were often #4 and #5 in Arbitron. So everyone who listens to WINS and WCBS now were not likely listening 20, 30 or 40 years ago. They grew into their All-News habit.
2) What sense would it make for Audacy to watch WCBS sink into oblivion? If you have the tenth best billing station, you don't throw up your hands and say, "I give up. Bring on the foreign language brokered programming." You say, "This is a franchise we're going to keep." The billing you lose you may never get back. Whatever listeners you have tuning in to WCBS, helping you bill almost $30 million a year, you don't let them go without a fight. I think the fight includes putting the station on 94.7 FM.
Take it one step further, do you move the music format of wnew to 94.7 so that WCBS News Radio gets an FM home just as goodyest as hotter sister WINS?
A good parent doesn't show favoritism. Ask any guy now married to a karen-880 wife!
The fight includes reinventing the station with exclusive content, which is Mets baseball.
Putting it on FM just kicks the can down the road to when FM goes away. Which is quicker than we think. FM is not the solution boomers think it is. Ask the folks at Good Karma. You need to look at FM usage rates. FM is not the future.
You make a great point. American businesses, especially terrestrial broadcasting, have always been about investing in the long term, never kicking the can down the road, willing to take a few deflated quarters in a row to invest in a strategy of future longevity!
They've already invested in the future. This is what it looks like:
Download it to your phone, and it's always there. Crystal clear sound, not AM radio.
Yes, that will be the future. But when? We've had Cable TV, Satellite TV, other sources to get TV signals. But stations are still sending out their over-the-air signals as well. No one's given up on that yet. In fact, TV stations are investing in ATSC 3.0 which will give you a better signal from your home antenna.
And for the time being, radio waves will also be broadcast via FM. Until every car, even cheap ones, can stream audio from your phone over the car's speakers, FM is not going away.
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