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New York April 2024 PPM

mets18 said:
They need to do a better job with the 880 stream. I am getting ads in the middle of segments. Happens much more than on WINS. Saw that the ratings are now lowest ever.
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If you're getting ads in the middle, those ads are likely coming from your streaming platform, not the station.
 
radiofollower said:
Yes, the point is that advertisers buy quarter-hour and not cume. Quarter hours are what count. Cume is more of a gauge to see if people are aware of your station.
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And most agencies look at AQH ratings, not the share numbers we see issued for free. Or, increasingly, they look at AQH Persons, which is the most similar to the numbers they get for streamed ad media.
 
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