New York Does Not Have An Oldies Station. Period.

[chuckydoll]

More like a 500-750 song library that was burned out long before Jack came in.

An average Joe tunes in CBS-FM, thinks "this is my parents' music" and tunes out. Remember that famous ad campaign "This is not your father's Oldsmobile"?

 

[BRNout]

More like a 500-750 song library that was burned out long before Jack came in.

An average Joe tunes in CBS-FM, thinks "this is my parents' music" and tunes out. Remember that famous ad campaign "This is not your father's Oldsmobile"?

No, I agree with your analysis here. First of all, there's no "average Joe" - just you. Secondly, the average listener (not geeks like us) likes to hear familiar favorites and too often tunes out when a less-known single is played. I don't like that either, but that is how it goes. Thirdly, none of this matters as long as the station is played and folks with PPM detectors are hearing it. And, oldies - as presented on 101.1 this afternoon - are a pretty safe bet for public places. There's something for everyone.

An aside....

Had to take Mrs. BRNout to the doctor yesterday and they were playing JACK's Philly cousin, Ben in the office. On comes a song by Poison and three women start complaining about why "this crap" is being played in a doctor's office. One even said it was offensive. Tough crowd! LOL!
Well, that just doesn't happen with an oldies station. It's usually pretty 'safe', while not being dull (like B101 or Lite). Which is why they can do well under the new measuring system.

 

[KevinFodor]

"My parents music" ?

Yeah...if you're 18 years old. The music CBS-FM is playing appeals to 35-49 year olds...exactly targeted to get the "money" in the 25-54 demo.

 

[SuperRadioFan]

Yet I can name ten products in the last five years that had a major push to the young that backfired, yet did better due to older people. Two examples are Toyota's Scion and Honda's element. Both designed specifically for the 20 something set. Both with major marketing and ad pushes towards the younger kids via television, colleges, and print, yet the only people that buy them are over 40. But the myth is strong.

That's a broad statement, Walter, that I'll bet you can't back up with facts. My daughter, age 28, bought a brand new Scion TC two years ago and my secretary's daughter, age 18, bought a Scion TC last year. The ones I've seen on ther road do not seem to be driven by anyone older than 40. But that's off the subject at hand

 

[fang39]

Come on folks. Party's over. The cat's out of the bag and what we're hearing is not an oldies station. It's synonymous with Magic 102.9 WMGK in Philly. 70's classic hits. Period.

The logo may by CBS-FM, but time to face the music...(and it's bad) You ain't gonna be hearing Roy Orbison, Elvis Presley, The Everly Brothers, Frankie Lymon, etc. So turn it off and go back to satellite and your CD's!

The glory days of CBS-FM are long gone and they aren't returning on 7/12/07. Don't make the same mistake as many Philly people. Some people still listen to WOGL expecting to hear Danny & The Juniors at any minute. Unbelievable.

Roy Orbison's "Pretty Woman" played during the first hour. And I suspect before long, we'll hear the Four Seasons, Supremes, Temptations, et al, but with more contemporary stuff mixed in. Heard "Good Thing" from Fine Young Cannibals (1989) a little while ago, followed by Johnny Rivers "Summer Rain," a great nugget from 1967. Mixing in those kind of tunes will help keep the station sounding fresh and moving forward.

 

[Those RRRRs]

apples and oranges. Sirius is a pay site, WOGL and WCBS are commercial stations. Sirius can have the deeper playlist b/c they dont need to sell to advertisers! Jeez..why do I feel like I'm teaching kindergarten here...?

I can't believe I'm going to entertain this ignorance but screw it. I wasn't suggesting that what is on Sirius Gold could be sold on CBS-FM in 2007. The topic was "the kind of oldies station that I like." Not "the kind of oldies station CBS-FM should try to be today."

No apples and oranges there friend, because I never said that CBS should try to model after Sirius Gold.

And from Mr. SirRox:

Some people are still having trouble with Readin', Ritin', and 'Rithmatic...

No trouble in that department. I'll outwit you with sentence structure, language usage, and The English Language itself any day of the week.

 

[Those RRRRs]

Roy Orbison's "Pretty Woman" played during the first hour.

"Pretty Woman" doesn't count. I'm talking about REAL Roy Orbison, like:

Running Scared
Crying
Dream Baby
Leah
Only The Lonely (maybe they'll play that, but doubtful)
I'm Hurtin'
In Dreams
Mean Woman Blues
It's Over

 

[Those RRRRs]

I don't think radio board posters are typical of the listener base of any station. And I don't think any board posters are PPM panelists, either.

The fact is that WOGL comes over a million in PPM, and is top 5 in 25-54.

That is correct David Eduardo. And it's good to see Mr. CTNYRADIO so eagerly agreeing with you.

Your point is well taken, especially considering there are millions of sheeple who are able to tolerate the same 300-400 songs over and over for 40 years.

That's what makes radio so successful. Only the sheeple pay attention to advertisements (which sell the station). That's why radio companies need dumbed-down individuals to whom to sell advertising, because the rest of us research our products on our own before we make a buying decision.

 

[SirRoxalot]

Duel of Wits

And from Mr. SirRox:

Some people are still having trouble with Readin', Ritin', and 'Rithmatic...

No trouble in that department. I'll outwit you with sentence structure, language usage, and The English Language itself any day of the week.

I'm sure that your half right.

At least I'm not on a RADIO board advocating a format that you acknowledge can't make money. DOH!

 

[Walter Graff]

That's a broad statement, Walter, that I'll bet you can't back up with facts. My daughter, age 28, bought a brand new Scion TC two years ago and my secretary's daughter, age 18, bought a Scion TC last year. The ones I've seen on ther road do not seem to be driven by anyone older than 40. But that's off the subject at hand

Sure some young folks buy it too. The Scion for example was designed for those who want something different and that included a demo far younger than their average buyer who is 55 yrs/old. But the result of the original work by Honda and Toyota didn't turn out exactly as planned. Didn't matter. Today they sell more of these cars to older folks who have cash so it worked out just fine. I know lots about autos, the auto industry and how it is all marketed as I am a key player in the marketing and advertising division for a $250 million dollar auto group in New England. Our numbers show this, Toyota and Honda have seen it,and there are numerous industry trade articles about it. Scion's average buyer age is 39 yrs/old in case you wondered. Just don't tell your daughter that.

 

[Those RRRRs]

DOH!

Oh no! You're "DOHing" me!!! Hmmm, well let's see. You changed the title of the post to the "Duel of Wits." You said:

I'm sure that your half right.

Actually, that would be "you're" half right.

But wait, there's more!!

You said:

At least I'm not on a RADIO board advocating a format that you acknowledge can't make money.

You don't know when to quit, do you? I've already stated at least three times that I'm not advocating a format that can't make money. I was comparing what I like to listen to versus what CBS-FM is doing today, and never suggested that CBS model after Sirius Gold.

Everyone else here has seen that, so why can't you ? Perhaps you should change your screen name to SirNotWinTheDuel. Please stop so you don't embarrass yourself further.

BTW, it is possible to make money selling the first generation of oldies, but no, not the kind of money that can be made by selling 60's and 70's. So you're wrong by saying that that format can't make money.

 

[SirRoxalot]

RRR Scores!

Thank you Grammar Moses.

If you're not here advocating a format that can't make money, then I don't understand what your (not you're) gripe is.

You still haven't defined "oldies", so just what are you advocating? Or, are your posts just meant to be pointless?

 

[Those RRRRs]

Grammar Moses. LOL. Now that's funny! See? I give credit where credit is due.

To be honest, I don't have a gripe with the station, with you, or with anyone else.

I don't consider Springsteen and Billy Joel oldies music. That's just me. People have been excited about the return of CBS-FM, and I think a lot of people are going to be disappointed if the station plays too much 70's and 80's because that music has been overplayed for a long time and doesn't seem to fit the Classic CBS-FM library.

That said, they are playing some 60's, and I was surprised to hear Eddie Cochran. Yes it's still too early to tell, but I think that many people who listened ten years ago are going to tune out.

That was my point.

 

[SirRoxalot]

"Greatest Hits", not "Oldies"

That said, they are playing some 60's, and I was surprised to hear Eddie Cochran. Yes it's still too early to tell, but I think that many people who listened ten years ago are going to tune out.

That was my point.

Well, since they're not claiming to be an "oldies" station, you point is moot. As far as people who listened 10 years ago are concerned, they can either hear some of their music on CBS-FM, or none of their music on other stations. I don't even have to mention that fact that they're likely to be out of the prime money demos.

PS - That's not to say that I agree with your definition of "oldies".

 

[4dude]

It doesnt sound very bad,but the OLDIES FORMAT i loved on www.wcbsfm.com is now gone!!!!!

Ah well,who cares...........

 

[Those RRRRs]

Well, since they're not claiming to be an "oldies" station, you point is moot.

Well you're half right. True, they're not claiming to be an "oldies" station, but I think that was the expectation of many people on this board which is why I don't think the point is entirely moot.

That said, I understand why you stand by your argument.

As far as people who listened 10 years ago are concerned, they can either hear some of their music on CBS-FM, or none of their music on other stations.

I don't disagree with that point at all.

I don't even have to mention that fact that they're likely to be out of the prime money demos.

Agree.

PS - That's not to say that I agree with your definition of "oldies".

That's fine. My grandmother referred to 30's music as "oldies," so I think the term itself is open to interpretation.

See? I'm not the bastard you thought I was.

 

[coops]

I totally understand why 50s music isn't in the mix, but it should be...maybe 1 every other hour...classics like early Elvis, Chuck Berry, Little Richard, etc. OK now everyone..let's get along and welcome the return of CBS-FM....ok it's not the one we used to have, just think of it with some botox in it. ))))

 

[lalumia]

they mention The Marvelettes in that We Didn't Start The Fire parody cos they want to win me over...and it worked, I like the station ..A LOT!(heard "She's Not There" by The Zombies a while ago; THAT is an OLDIE, bay-beeee!)
by the way, I asked my niece who's turning 21 if she would listen to a station playing chart hits from Paula Abdul, New Kids on The Block, Vanilla Ice,Tiffany,Technotronic, etc and she said she'd be all over it 24/7; I guess everyone has their own 'oldies'...

 

[chuckydoll]

CBS-FM today sounds just like New Jersey 101.5 on weekends

At least New Jersey 101.5 is putting in more 80's music and trying to prune if not eliminate the 60's stuff.

Songs that fit CBS-FM yet likely won't be heard there:

"Do It Again" by Steely Dan -- heard it in the 1 PM hour on CD 101.9 (album version, too!)

"At Last" by Etta James -- heard it in the 10 AM hour on CD 101.9

"I Love Rock 'n Roll" by Joan Jett & The Blackhearts -- heard it around 1:30 PM on 95.5 PLJ.

CBS-FM can play all the safe, burned-to-a-crisp oldies. The other stations can find songs that'll fit their formats.

 

[OldiesCat]

Oldies Station

Come on folks. Party's over. The cat's out of the bag and what we're hearing is not an oldies station. It's synonymous with Magic 102.9 WMGK in Philly. 70's classic hits. Period.

The logo may by CBS-FM, but time to face the music...(and it's bad) You ain't gonna be hearing Roy Orbison, Elvis Presley, The Everly Brothers, Frankie Lymon, etc. So turn it off and go back to satellite and your CD's!

The glory days of CBS-FM are long gone and they aren't returning on 7/12/07. Don't make the same mistake as many Philly people. Some people still listen to WOGL expecting to hear Danny & The Juniors at any minute. Unbelievable.

Yes, it's called life in 2007- REALITY. Haven't you heard? ADVERTISERS AREN'T TARGETING 60+ COSUMERS WITH RADIO, therefore you can ill afford to have a music station whose audience AVERAGES 60 years old and expect to generate revenue. It's over, done, finished. "Da Doo Ron Ron" had it's day but it's now 2007 (not 1991).

We're in show business, folks. All many of you do is think of the SHOW but the BUSINESS is just as important. Any business that does not serve the largest available group of cosumers so they can generate revenue and keep developing their product will be out of business-- FAST.

So, no offense intended, but deal with it and move on.