star100 said:
He just doesn't get it. Internet is available in cars--use it. There is also Sirius XM for a couple of bucks per month. And what makes dance any different than Modern AC, Country, Classic Alternative, FM Talk, etc? It seems like there are several missing formats in NYC that would have much greater potential. Music listeners are leaving FM so why spend your entire life trying to put Dance on FM when the people who listen to Dance already have it on the web and satellite.
I believe I DO get it Star.
So let's place it in this angle, you hook up your phone into your car stereo and hear a stream. As you're driving, your phone rings! Stream cut off and whether you want to take that call or not is your preference. Oh, let's also add when you leave the NYC area, 3G may not be necessarily available? Want proof? Okay......drive on I-84 heading to Scranton, PA within PA. If you have Verizon, good luck because there was NO 3G on that stretch of the road past Milford, PA to about 20 miles E. of Scranton. And even if there ARE Wi-Fi stereos now, the cost would be too prohibitive for the common consumer to consider purchasing it. By 2020, it will be a totally different game as 5G or 6G will be around, car stereos will have Wi-Fi as "standard and that's where FM may "die", musically.
Yes, you have BPM, Area, The Strobe and Chill on Sirius XM and I'm not knocking it. I have it. However for some, especially in this economy, they may not want to spend the quarterly costs for satellite radio.
THAT IS WHY there is still some viability for FM radio, although yes it just may be the last "gasp". I'm not going about this as "we have the fans, bring it". Pulse had a MILLION cume but not one big name advertiser. We have to go about this in a way where advertisers can see the possibilities of potential revenue for this "brand", so as long as they clear the negative stereotypes (in their perception) from their thinking. And in terms of car, it is still easy to turn on your radio and FM is there. And unless you're a "core fan" or "techie" that doesn't mind going through the process of plugging your mobile unit into your car stereo, the common person isn't going to do that because:
1) They don't know how to do it.
2) They may feel it's cumbersome to go through the process.
And since
DToTheJ asked something earlier, I'll address it here:
I've always been about the music, you know that.
. I'm not out to prove anything here. All I want is for our brand of music to get exposed, beyond New York AND radio as well. That's it. It may sound very simplistic, but it's true.
